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Rory Sutherland

Vice Chairman of Ogilvy Group UK & Expert in Digital Technology in Advertising

Vice Chairman of Ogilvy Group UK & Expert in Digital Technology in Advertising

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UK
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Rory Sutherland Biography

Rory is the Vice Chairman of Ogilvy UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.

It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had.

Before founding Ogilvy’s Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Management today and Impact, and also occasional pieces for Wired. He is the author of three books: “The Wiki Man,” available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), the best-selling “Alchemy, The surprising Power of Ideas which don't make Sense,” published in multiple countries and, co-written with his former colleague Pete Dyson, “Transport For Humans” on the behavioural science of transport.

He is the host on the podcast OnBrand with ALF and he has joined forces with MAD//Masters to lead a 12 week CPD accredited personal development programme to help marketers adapt, make sense of accelerated disruption and use the tried and tested recipe of using creativity, innovation and behavioural science to their competitive advantage.

Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London, on the Development committee of the National Gallery and a Patron of Rochester Cathedral.

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Speaker profile last updated by AAE Talent Team on 05/06/2024.

Rory Sutherland Videos

  • The Psychology Of Digital Marketing | Keynote By Rory Sutherland ...
    The average consumer is bombarded by as many as 10000 marketing messages a day. From print and TV commercials to billboards, brand labels, ...
  • Rory Sutherland Nudgestock 2018 - YouTube
    Rory Sutherland Nudgestock 2018. Ogilvy Consulting UK. Loading... Unsubscribe from Ogilvy Consulting UK? Cancel Unsubscribe. Working.
  • The psychology of digital marketing | Rory Sutherland, Ogilvy ...
    The psychology of digital marketing | Rory Sutherland, Ogilvy In his keynote address at our CMO Insight Summit, Rory Sutherland from Ogilvy ...

Rory Sutherland Books

  • Transport for Humans
    Transport for Humans
  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
  • Rory Sutherland: The Wiki Man
    Rory Sutherland: The Wiki Man

FAQs on booking Rory Sutherland

  • How do I book Rory Sutherland to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Rory Sutherland for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Rory Sutherland, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Rory Sutherland or any other speaker of your choice.
  • What are the speaker fees for Rory Sutherland

    Speaking fees for Rory Sutherland, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Rory Sutherland are for live events and for virtual events. For the most current speaking fee to hire Rory Sutherland, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Rory Sutherland speak about?

    Rory Sutherland is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Leaders, Creativity Speakers, Culture, Environment, Innovation, Literary, Virtual Speakers.
  • Where does Rory Sutherland travel from?

    Rory Sutherland generally travels from UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Rory Sutherland’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Rory Sutherland for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Rory Sutherland for your next private or corporate function.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Rory Sutherland is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Rory Sutherland for your event is $10,000 - $20,000. Rory Sutherland generally travels from UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tristram Stuart, Jimmy Wales, Ray Kurzweil, Peter Diamandis and Afdhel Aziz. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rory Sutherland for an upcoming live or virtual event.

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