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Roger Dow

President and CEO, Travel Industry Association of America, and Hospitality Industry Legend

President and CEO, Travel Industry Association of America, and Hospitality Industry Legend

Travels From Travels From:
Maryland, USA
Speaking Fee Speaking Fee:
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Roger Dow Biography

Roger Dow is President and Chief Executive Officer of the U.S. Travel Association, the national umbrella organization representing all segments of the $770 billion U.S. travel and tourism industry. It is headquartered in Washington, D.C. with an active presence in Europe, Asia and Latin America.

The mission of U.S. Travel is to increase travel to and within the United States. It advocates the power of travel to leaders in government, provides authoritative travel research and commentary, and hosts annual signature events, including International Pow Wow, that support its mission. U.S. Travel also manages DiscoverAmerica.com, the Official Travel and Tourism Website of the United States.

Dow has served in his present position since 2005. Prior to joining U.S. Travel, Dow rose through the ranks at Marriott International in a career that began as a summer lifeguard at the sixth Marriott hotel and spanned 34 years to become Senior Vice President, Global and Field Sales, leading Marriott's 10,000-person worldwide sales organization. His many accomplishments for the company included development of Marriott Rewards, the world's leading frequent traveler program.

In May 2009, Dow was presented an honorary degree from Johnson & Wales University (Doctor of Business Administration in Hospitality Management) and named the William R. Tiefel Professorial Chair in the university's Hospitality College.

He was recognized by his peers as the 2008 Association Executive of the Year, an honor presented by Association Trends magazine that reflected Dow's success in unifying the travel industry and greatly increasing its effectiveness on Capitol Hill. He has also been named to the Convention Industry Council's prestigious Hall of Leaders, was recognized by Meeting Professionals International (MPI) as one of the industry's top leaders, was selected by MeetingNews as one of the 25 most influential people in the meetings industry, and has been honored by the American Society of Association Executives (ASAE) with its Academy of Leaders Award.

Dow frequently speaks on leadership, sales, marketing and management at conventions and corporate meetings. He has co-authored two books: "Turned On Eight Vital Insights to Energize Your People, Customers and Profits" and "The Trust Imperative The Competitive Advantage of Trust-based Business Relationships."

He serves, or has served, on the Board of Directors of ASAE, PCMA, ASAE Foundation, MPI Foundation (Chairman), GWSAE, the Travel Institute, RE/MAX International and on the Advisory Boards of Arizona State University's Center for Services Leadership and the University of Richmond Robins School of Business.

Dow served in the United States Army with the 101st Airborne Division in Vietnam, where he received the Bronze Star and other citations.

A native of New Jersey, he earned a Bachelor of Science degree from Seton Hall University, where he was senior class president, captain of the varsity wrestling team and secretary of Tau Kappa Epsilon fraternity. He was named TKE alumnus of the year for 1991 and was presented with the award by President Ronald Reagan.

Roger Dow Speaking Topics

  • It's All About Sales

    Unleash the power of relationships. Understand and focus on what is really important to customers. Match your core strengths with customer needs. Set bold goals to bring everyone into alignment to exceed expectations and achieve dramatic results.

    Make the complex simple for customers and your team. Understand who are your most valued and highest potential customers and make them part of the family. Sales is too important to be left up to the sales department—create a culture where everybody sells. Recognize and celebrate sales heroes at every level.

  • Building A Customer-Focused Team

    Customers are defining value as better, faster, cheaper ... when I want it, where I want it and how I want it! Customer loyalty is elusive, but critical, in an intensely competitive world. Their needs are changing and we must change to satisfy them. Strive for a greater share of customer versus share of market. Eliminate anything that doesn’t add value.

    Achieve a balanced focus on customers, people and profits. Focus resources on what really matters to customers. Work Hard on the right stuff for your customers, people and profits. Be brilliant on the basics and incredibly convenient• then add value in the customer's eyes.

Roger Dow Videos

  • Join Roger Dow, President & CEO of U.S. Travel Associations on 1st ...
    Join Roger at our One Voice: To Recovery & Beyond Virtual Event on 1st December at 13:00-16:00 UK TimeSplit across three sessions, we will ...
  • Roger Dow, US Travel Association at Caesars Entertainment, Las ...
    Caesars Entertainment Corporation broke ground 18th July 2018 on Caesars Forum, a $375 million, 550000 square-foot conference center in ...
  • Roger Dow full press conference May 22 2018 - YouTube
    Roger Dow and Elliot Ferguson speaking at US Travel Association press conference during IPW 2018 in Denver, May 22 2018.

Roger Dow Books

  • The Trust Imperative: The Competitive Advantage of Trust-Based Business Relationships
    The Trust Imperative: The Competitive Advantage of Trust-Based Business Relationships
  • Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits
    Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits

FAQs on booking Roger Dow

  • How do I book Roger Dow to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Roger Dow for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Roger Dow, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Roger Dow or any other speaker of your choice.
  • What are the speaker fees for Roger Dow

    Speaking fees for Roger Dow, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Roger Dow are for live events and for virtual events. For the most current speaking fee to hire Roger Dow, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Roger Dow speak about?

    Roger Dow is a keynote speaker and industry expert whose speaking topics include Authors, Business, Customer Service, Leadership, Literary, Motivational, Personal Growth.
  • Where does Roger Dow travel from?

    Roger Dow generally travels from Maryland, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Roger Dow’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Roger Dow for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Roger Dow for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Roger Dow or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Roger Dow is a keynote speaker and industry expert who speaks on a wide range of topics such as It's All About Sales and Building A Customer-Focused Team. The estimated speaking fee range to book Roger Dow for your event is $5,000 - $10,000. Roger Dow generally travels from MD, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Laurence Winmill, JP Pawliw-Fry, Jeremy Kingsley, Brian Adams and Charles Marcus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Roger Dow for an upcoming live or virtual event.

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