|
Krubski is Chairman of ITLC, International Thought Leadership Council, a company built on the ability of its founder to take client companies from the Present to a productive and innovative Future.
Working through a process called VISIONING, The International Leadership Council, helps America's top corporations to define new strategic opportunities, develop new products, reposition marketing directions, and design advertising strategies. Prior to founding the Council, Krubski headed the Futures Practice at CoKnowledge, a Westport, Connecticut, consulting firm focusing on franchise reinvention. Krubski was also a senior executive with Yankelovich Partners, Inc. - the most prestigious consumer research company in America and an acknowledged leader in the field of understanding the attitudes and values of the American consumer where he continues to be involved as Consulting Futurist.
Krubski's mission is to present, interpret, and explain the changing marketing environment to top Fortune 500 Companies for whom he also helps to develop strategic visions and marketing directions based on that understanding.
Prior to joining Yankelovich Partners, Krubski served as VP/Marketing for an information technology company, marketed syndicated television programs, sold advertising for the National Broadcasting Company and Post-Newsweek Corporation. He also produced, directed, and acted in television commercials, television programs, "industrial" films, and began his career as an entrepreneur at age 24 with the founding of his own, full-service advertising agency.
Krubski is an exceptional, high-energy public speaker whose insights, perspectives, and disciplines have been found useful by a range of companies including Nabisco, AT&T, Pillsbury, Brown-Forman, Anheuser-Busch, Nissan Motors, FOX Broadcasting, MCI, Charles Schwab, Chevrolet, Citibank, M&M Mars, General Cinemas, The National Home Builders Association, TGI Friday's, PepsiCo, General Foods, L'Oreal, Pfizer, Knight-Ridder Newspapers, Sara Lee, Sears, Uncle Ben's, and many, many others.
Programs:
Speech Topic: What Matters Most...In America in 2004 A view of the fundamentals that got us through September 11 and provide a platform for understanding where what we believe as a nation comes from.
Speech Topic: What Matters Most...In Leadership - 2004 In seeing the impact made possible by Giuliani, Bush and bin Laden, the world has seen how much of a difference a strong leader can make. Here is a look at the things that define and differentiate great leadership from everything else.
Speech Topic: What Matters Most... To America's Youth - 2004 Working on recruitment campaigns for several government agencies both pre and post September 11 provides the basis for understanding how America's youth sees the world both in the moment and in the future.
Speech Topic: What Matters Most... In Customer Care – 2004 Practical business applications that come from understanding what Matters Most to Americans as a society.
Speech Topic: What Matters Most... To Customers - 2004 Practical business applications that come from understanding what Matters Most to Americans as a society.
Speech Topic: The Future of ... (Your business!) Based on the process, which he has used to project the business future for a number of major corporations, Krubski will 'divine' and describe the future of the specific issues that are likely to affect your particular company or your particular group. (Requires a 2-3-week notice and viable input from your organization).
Speech Topic: It's Global Consumerization, Stupid! This is not the first time that the world is globally-sensitive. Way back, Rome was a global reality in the form of the "Pax Romana." Back at the turn of the 20th Century passports were not required and international trade was easier and more normal than today. The really exciting and dynamic emerging reality is Global Consumerization – the trend to involve virtually all humans to some degree or another in the consumer reality. Krubski, an Argentine-born child of Polish expatriate parents brings his unique multi-national understanding to bear on the key issue of importance to your company's global future: Global Consumerization.
Speech Topic: NeXt Society/NeXt Economy After only a few years' run, the "New Economy" has been eclipsed by economic realities and become the "Good Old Days". What comes Next? How can we see beyond the close-in trend lines and understand the fundamental forces that define the long-term vision of our society and our economy? Krubski connects the dots between evolving cultural trends and paints a picture of the impact they have on shaping the Next Economy and the Next Society.
Speech Topic: Marketing and the Culture Connection Krubski connects the dots between cultural currents and successful marketing – from product development to advertising. Why did "Just do it!" work for Nike and why does "Whazzuppppp?" work for Bud? Why did New Coke fail? – it's all about understanding and using the culture connection.
Speech Topic: The Canon of Guy Laws A sociologist's satirical look at the rulebook that makes guys "GUYS", gives men the ammunition they need to explain their actions and gives women a dose of reality about the male animal at the DNA level. Krubski brings his witty and articulate presentational style down to the level of human interactions.
|
