Serial Entrepreneur & Consumer Brands Innovator; CEO & Co-Founder of GOODLES; Former CEO of Scout Labs & Cerebelly

Santa Cruz, CA, USA
Live Event: Please Contact Virtual Event: Please Contact More Fee Info

Jen Zeszut Biography

Jen Zeszut is a serial entrepreneur and the co-founder and CEO of GOODLES, a mac and cheese brand that has disrupted the consumer packaged goods industry. Zeszut first established herself as the founder and CEO of Scout Labs, a SaaS platform designed to help brands monitor and extract marketing insights from social media. She led Scout Labs from inception until its acquisition by Lithium Technologies for $22.5 million.

Before founding Scout Labs, Zeszut served as vice president of marketing at Leverage Software, acting director of marketing at eBay, and director of strategy and analytics at Avenue A | Razorfish. Her early career was rooted in brand management at Procter & Gamble. Zeszut graduated Phi Beta Kappa from UC Berkeley and earned an MBA from the Ross School of Business at the University of Michigan.

After Scout Labs, Zeszut continued her work in consumer products as CEO of the baby food company Cerebelly before launching GOODLES. She co-founded GOODLES with Paul Earle under the parent company Gooder Foods, Inc., headquartered in Santa Cruz, California. The brand was created to address a gap in the mac and cheese market, which had seen little nutritional innovation and was primarily marketed to children. Zeszut and Earle aimed to reimagine the category with improved nutrition, branding, flavor, and a fresh tone of voice.

Launching during the pandemic, GOODLES implemented a nationwide tasting program by shipping samples to thousands of people, building an initial community of 3,000 fans. The team developed over 1,000 versions to perfect their proprietary noodle.

GOODLES debuted with four mac and cheese flavors that sold out within two weeks. The brand’s identity, with flavors such as "Ched Over Heels" and "Twist My Parm," quickly attracted a dedicated following. Following a $13 million Series A round, the company experienced triple-digit growth, selling a box every second and generating $70 million in sales in a single year. Actor Gal Gadot is an investor and founding partner. The brand’s success is attributed to its focus on delivering healthy options without compromising taste or texture. At Target and Costco, more than 80 percent of customers reported they had not previously purchased mac and cheese at those stores before trying GOODLES.

GOODLES is recognized as the fastest-growing mac and cheese brand in the United States and ranks among the fastest-growing natural food brands in the grocery sector. The company has been named to Bain & Company's Insurgent Brands list, which highlights independent brands reshaping the fast-moving consumer goods industry. GOODLES is also the first boxed mac and cheese to receive the Clean Label Purity Award.

Zeszut has been recognized as one of Inc. Magazine's Female Founders 500 honorees and has been featured in the Wall Street Journal and on NBC's "Today Show." She is a frequent speaker on entrepreneurship, brand-building, and growth strategy at industry events such as Expo West, where she discusses strategies for success in the evolving consumer brands landscape.

BOOK Jen Zeszut

Speaker profile last updated by AAE Talent Team on 04/30/2026.

Jen Zeszut Videos

How to Be an Industry Disruptor and Zig When Everyone Else Zags with GOODLES CEO, Jen Zeszut

How to Be an Industry Disruptor and Zig When Everyone Else Zags with GOODLES CEO, Jen Zeszut

GOODLES mac and cheese has managed to create a community of loyal brand fans. From GOODLES tattoos, Halloween costumes, fan content + creations, and...

The story of GOODLES: Jen Zeszut

The story of GOODLES: Jen Zeszut

In this episode I am joined by Jen Zest of GOODLES. GOODLES quickly took over the mac and cheese category with its bold packaging and “adult”...

  • How do I book Jen Zeszut to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jen Zeszut for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jen Zeszut, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jen Zeszut or any other speaker of your choice.
  • What are the speaker fees for Jen Zeszut

    Speaking fees for Jen Zeszut, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jen Zeszut are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Jen Zeszut, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jen Zeszut speak about?

    Jen Zeszut is a keynote speaker and industry expert whose speaking topics include Business Growth, Business Leadership, Entrepreneurship, Executive Leadership, Female Leadership, Hospitality, Women in Business
  • Where does Jen Zeszut travel from?

    Jen Zeszut generally travels from Santa Cruz, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Jen Zeszut’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Jen Zeszut for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jen Zeszut for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jen Zeszut or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Jen Zeszut is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Jen Zeszut for your event is available upon request. Jen Zeszut generally travels from Santa Cruz, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jessica Cordova Kramer, Janice Omadeke, Linzi Boyd, Shirin Behzadi and Julia Collins. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jen Zeszut for an upcoming live or virtual event.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.
Please Select Event Budget
Please enter your message
Please Enter Your Name
Please Enter Your Email
  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

TOP