Sports Technology Innovator & AI Entrepreneur; CEO & Co-Founder of SportAI; NCAA Division I Tennis Player

Oslo, Norway
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Lauren Pedersen Biography

Lauren Pedersen is a leader in sports technology, currently serving as CEO and co-founder of SportAI, a company focused on integrating artificial intelligence and machine learning into athletic performance analysis. Drawing on her background as an NCAA Division I tennis player and experience in marketing and technology—including executive roles at Airthings, Omny, and Opera Software—Pedersen has developed SportAI into a company that broadens access to advanced sports training and technique analysis for athletes and organizations worldwide. Her approach is informed by her upbringing in New Zealand, where limited access to coaching influenced her commitment to providing data-driven solutions that support equitable athletic development.

Pedersen's work as a founder and executive is reflected in SportAI's growth, including winning the RacquetX Pitch Competition and forming partnerships with global sports platforms such as Shark and MATCHi. She was recognized among the top 30 female founders by VIVA Technology, underscoring her influence in both technology and sports sectors. Pedersen has also led SportAI through a successful seed funding round, attracting investors such as chess grandmaster Magnus Carlsen and former professional tennis player Dekel Valtzer, supporting the company's mission to transform sports coaching and analysis.

As a public speaker and advocate for diversity in technology, Pedersen appears at industry events and in media interviews, sharing insights on AI-driven sports innovation and inclusive leadership. She has represented Norway in international tennis competitions and uses her own technology to enhance her training. Pedersen's expertise positions her as a prominent figure at the intersection of sports technology, artificial intelligence, and entrepreneurship.

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Speaker profile last updated by AAE Talent Team on 10/20/2025.

Lauren Pedersen Videos

Discussion on Global Startup Scaling | Lauren Pedersen

Discussion on Global Startup Scaling | Lauren Pedersen

Scaling out of Norway takes solving global problems and gunning for it. Vidhi Kumar from Cardboard and Lauren Pedersen from SportAI share how...

Panel on Oslo Startup Growth | Lauren Pedersen

Panel on Oslo Startup Growth | Lauren Pedersen

Oslo’s got the brains and the tech — but is that enough? In this video, we explore the mindset of three bold founders: Lauren Pedersen from...

Interview on AI in Sports | Lauren Pedersen

Interview on AI in Sports | Lauren Pedersen

Uploaded by Refleksjonsrommet on 2025-02-24.

  • How do I book Lauren Pedersen to speak at my event?

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  • What are the speaker fees for Lauren Pedersen

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  • What topics does Lauren Pedersen speak about?

    Lauren Pedersen is a keynote speaker and industry expert whose speaking topics include Artificial Intelligence, Athlete, Business Growth, Entrepreneurship, Female Leadership, Futurism, Sports Coaching, Tennis, Women in Business, Women in Tech
  • Where does Lauren Pedersen travel from?

    Lauren Pedersen generally travels from Oslo, Norway, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Lauren Pedersen is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Lauren Pedersen for your event is available upon request. Lauren Pedersen generally travels from Oslo, Norway and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are May Habib, Ayesha Khanna, Clara Shih, Melissa Cash and Kameale C. Terry. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lauren Pedersen for an upcoming live or virtual event.

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