Retail Innovation Leader & CEO of PacSun; Digital Transformation Expert; Gen Z & Gen Alpha Consumer Strategist

Newport Beach, CA, USA
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Brieane Olson Biography

Brieane Olson is the chief executive officer of PacSun, a youth fashion retailer known for its integration of fashion, art, sports, and music. With more than 20 years of experience in the retail industry, Olson has played a key role in transforming PacSun into a digital-first brand that connects with Gen Z and Gen Alpha consumers. Olson's leadership emphasizes creativity, technology, and purpose-driven initiatives, positioning PacSun as a leader in retail innovation through collaborations with cultural figures and the adoption of digital platforms and payment technologies.

Olson began her career at PacSun as a senior design director, where she contributed to the expansion of the women’s line and established partnerships with brands and personalities such as Kanye West, Kendall and Kylie Jenner, and Jerry Lorenzo. She later became PacSun’s first female CEO, overseeing the company’s global growth and leading collaborations, including exclusive collections with A$AP Rocky and Paris Hilton. Olson’s strategic direction has guided PacSun toward significant sales milestones, while her focus on customer engagement and digital innovation—including launching a virtual mall on Roblox and accepting cryptocurrency payments—has maintained the brand’s relevance in youth retail.

A graduate of UC Berkeley and Harvard Business School’s Advanced Management Program, Olson is recognized as a thought leader in retail and e-commerce. She is a frequent speaker at industry conferences such as the Milken Institute Global Conference and NRF’s Retail’s Big Show. Olson serves on boards including Women in Retail Leadership and Shoptalk, and is known for driving brand loyalty and growth through innovative strategies. Her career spans luxury fashion and mainstream retail, with a focus on innovation and inclusivity in the retail sector.

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Speaker profile last updated by AAE Talent Team on 08/18/2025.

Brieane Olson Videos

Next-Gen Influence: Pacsun’s Strategy to Own the Future of Youth Culture

Next-Gen Influence: Pacsun’s Strategy to Own the Future of Youth Culture

Episode Summary: What does it really take to keep a legacy brand relevant to Gen Z and Gen Alpha? For Brieane Olson, CEO of Pacsun, it’s all about...

Pacsun CEO Brieane Olson on Gen Z, TikTok Commerce & the Future of Retail Innovation

Pacsun CEO Brieane Olson on Gen Z, TikTok Commerce & the Future of Retail Innovation

Broadcasting from the VusionGroup booth at the World Retail Congress, Chris Walton and Anne Mezzenga sit down with Pacsun CEO Brieane Olson for a...

Keynote: Brieane Olson, President, PacSun

Keynote: Brieane Olson, President, PacSun

Uploaded by Shoptalk on 2022-04-26.

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Brieane Olson is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Brieane Olson for your event is available upon request. Brieane Olson generally travels from Newport Beach, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jean Case, Sophia Amoruso, Sallie Krawcheck, Sara Blakely and Barbara Corcoran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Brieane Olson for an upcoming live or virtual event.

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