Data-Led Marketing & B2B Media Network Expert; Vice President at Intuit; Creator & Executive Lead of Intuit SMB MediaLabs

San Francisco, CA, USA
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Dave Raggio Biography

Dave Raggio is vice president at Intuit and an expert in data-led marketing, known as the creator and executive lead of Intuit SMB MediaLabs. SMB MediaLabs is a media network that connects small businesses with complementary products and services, addressing challenges associated with third-party data by providing an audience layer for advertising campaigns. The platform was developed in response to Raggio's experience with the limitations of third-party data quality and a desire for improved marketing execution.

Raggio's career spans both agency and client sides of marketing, contributing to his expertise in B2B media networks and digital marketing strategy. Before his current role, he served as vice president of acquisition marketing at QuickBooks, senior director of digital marketing for The North Face, and head of digital marketing strategy for the VF Digital Lab, focusing on performance marketing channels, data applications, and technology platforms. He has also held leadership positions at Method Products, Digitas North America, MKTG INC, Real Chemistry, and other agencies, gaining experience across consumer brands and digital strategy.

Upon joining Intuit, Raggio encountered the challenges of sourcing accurate small business data, which led to the creation of SMB MediaLabs. The platform utilizes first-party data from millions of QuickBooks users, enabling small businesses to reach customers across channels such as audio and CTV. Under Raggio's leadership, SMB MediaLabs has supported brands including FedEx and Charter in reaching small businesses at scale.

Raggio has shared his insights on data, privacy, and marketing innovation at industry events and conferences. At TEDNext, he delivered a talk titled "Ask Dumb Questions, Embrace Mistakes — and Other Lessons on Innovation," discussing strategies for launching new initiatives within large organizations. He emphasized the importance of communication, listening to diverse viewpoints, and leveraging existing systems and expertise. Raggio has also been a featured speaker at the ANA Masters of Data Conference and appeared on industry podcasts, contributing to ongoing conversations about data-driven marketing and innovation.

BOOK Dave Raggio

Speaker profile last updated by AAE Talent Team on 10/30/2026.

Dave Raggio Videos

Dave Raggio | TED

Dave Raggio | TED

Ask Dumb Questions, Embrace Mistakes — and Other Lessons on Innovation

  • How do I book Dave Raggio to speak at my event?

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  • What are the speaker fees for Dave Raggio

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  • What topics does Dave Raggio speak about?

    Dave Raggio is a keynote speaker and industry expert whose speaking topics include Business Leadership, Data, Disruptive Thinking, Marketing, Modern Media, TED, Thought Leadership
  • Where does Dave Raggio travel from?

    Dave Raggio generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Dave Raggio is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Dave Raggio for your event is available upon request. Dave Raggio generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Amaryllis Liampoti, Jennifer Quigley-Jones, David Birch, Lori Cheek and Don Levy. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dave Raggio for an upcoming live or virtual event.

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