Chief Marketing Officer at Coach; Founder of Coachtopia
Joon Silverstein Biography
Joon Silverstein is the chief marketing officer of Coach and the founder of Coachtopia, a circular fashion sub-brand. Silverstein began her career as a cultural anthropologist, earning a Bachelor of Arts in anthropology from Columbia University and conducting fieldwork as a Fulbright Fellow. Her background as a second-generation Korean American has informed her focus on human identity and culture as drivers of change. She later combined her expertise in anthropology with an MBA from Harvard Business School, contributing to consumer-centric transformation at BCG, Victoria's Secret, and Louis Vuitton before joining Coach.
Silverstein's tenure at Coach includes roles such as senior vice president of global customer experience, leadership of digital, creative, sustainability, and North America marketing, and the founding of Coachtopia. As chief marketing officer, she oversees brand-building and marketing strategies that position Coach as a platform for self-expression within the luxury fashion industry. Under her leadership, Coach, part of Tapestry Inc., has achieved significant revenue growth, supported by double-digit gains.
With a foundation in cultural anthropology, Silverstein has led brand transformation and sustainability initiatives, including the second-life program "Coach (Re)Loved." She established Coachtopia to advance circularity in fashion, with the sub-brand recognized by Fast Company on its "World Changing Ideas" and "Most Innovative Companies" lists and receiving the CFDA Innovation Award. Vogue Business has highlighted Coachtopia's mission as a necessary shift for the fashion industry.
Silverstein has spoken at TEDNext about reimagining waste and the relationship between waste and human progress, using Coachtopia's "Alter/Ego" collection to illustrate challenges and discoveries in circular fashion. She has also appeared on "The CMO Podcast," discussing brand transformation, sustainability, Gen Z culture, and how Coach's work on "Expressive Luxury" and Coachtopia is informed by listening to consumers' real experiences.
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Our experienced booking agents have successfully helped clients around the world secure speakers like Joon Silverstein for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Joon Silverstein, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Joon Silverstein or any other speaker of your choice. -
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What topics does Joon Silverstein speak about?
Joon Silverstein is a keynote speaker and industry expert whose speaking topics include Art & Design, Customer Experience, Environment, Fashion, Fashion, Marketing, Retail, Sustainability, TED -
Where does Joon Silverstein travel from?
Joon Silverstein generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Joon Silverstein is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Joon Silverstein for your event is available upon request. Joon Silverstein generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jennifer Wong, Maya Penn, Becky McCray, Ilona Aman and Michelle Crossan-Matos. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joon Silverstein for an upcoming live or virtual event.
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