Technology & AI Innovation Leader; Chief Technology & AI Officer at e.l.f. Beauty; Retail & Commerce Transformation Expert

Dublin, CA, USA
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Ekta Chopra Biography

Ekta Chopra is the chief technology and AI officer at e.l.f. Beauty, a prominent cosmetics company in the United States. With more than 25 years of technology experience in private equity and retail, Chopra joined e.l.f. Beauty and oversees all aspects of technology, including infrastructure, data, marketing technology, artificial intelligence, governance, and security. Her career began as a self-taught systems engineer, where she was the only woman in a group of 15 men, earning certifications while attending college and working two jobs.

Before e.l.f. Beauty, Chopra worked at the James Irvine Foundation, where she developed technology strategies for the investment portfolio, focusing on enterprise applications, cloud transformation, and partnerships with Silicon Valley brands. She also served as vice president of technology at Charming Charlie, contributing to the retailer’s expansion from 17 to 120 stores nationwide. Chopra holds a Bachelor of Arts in technology and operations management with a minor in finance from California Polytechnic State University.

At e.l.f. Beauty, Chopra has led the company’s transformation into an AI-driven enterprise. She helped launch "E.l.fluencer," a program enabling community managers to use AI for faster social media responses. Chopra established a cross-functional AI steering committee to oversee AI implementation across legal, marketing, and research and development, and has overseen the piloting of 85 agentic AI use cases. She also introduced internal AI tools, including "e.l.f.line," an IT assistant, "e.l.f.phabet," an internal research tool, and "e.l.f.alytics," a data analytics assistant.

Chopra has received recognition from TIME, Journal of Diversity, and Rolling Stone Magazine for her contributions to technology, AI, and retail innovation. She has been featured as a marketing leader shaping the creator economy and has received the #CommerceXcellence Award. Chopra is a regular speaker at industry events such as SXSW, CES, Shoptalk, and NRF, sharing insights on technology, artificial intelligence, retail, and commerce. In addition to her professional work, she volunteers with nonprofits to enhance their technological capabilities and is active in Silicon Valley CIO and CTO groups.

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Speaker profile last updated by AAE Talent Team on 10/30/2026.

Ekta Chopra Videos

Ekta Chopra - Brand Innovators Summit at CES2023

Ekta Chopra - Brand Innovators Summit at CES2023

Ekta Chopra - Brand Innovators

Ekta Chopra - Brand Innovators

Ekta Chopra discusses building a world class marketing organization, managing up during economic uncertainty, 2023 trends and challenges, artificial...

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Ekta Chopra is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Ekta Chopra for your event is available upon request. Ekta Chopra generally travels from Dublin, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Carme Artigas, Lan Guan, Fei-Fei Li, Reshma Saujani and Sallie Krawcheck. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ekta Chopra for an upcoming live or virtual event.

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