Workplace Safety Leadership Expert & Founder of The Safety Geek; Certified Safety Professional; Host of "The Safety Geek Podcast"
Brye Sargent Biography
Brye Sargent, CSP, is a workplace safety coach, trainer, and founder of The Safety Geek, a platform focused on supporting safety managers in developing leadership skills within their organizations. With more than 25 years of experience in safety management across over 15 industries, Sargent is recognized for practical approaches and thought leadership in the Environmental, Health, and Safety (EHS) sector. Sargent holds credentials as a Certified Safety Professional and Certified Life Coach, providing expertise in both technical and human aspects of workplace safety.
Prior to establishing The Safety Geek, Sargent held senior safety roles in high-hazard industries, including serving as senior manager of field safety, programs and regulations at Sysco, where she managed safety protocols and regulatory compliance. Sargent’s earlier roles included risk management at Buckhead Beef Florida and directing safety initiatives at Southeast Milk, gaining hands-on experience in hazard prevention and compliance across diverse operational settings. These roles shaped her philosophy that effective safety management requires addressing both regulatory standards and the psychology behind worker behavior, integrating safety into all organizational levels.
Through The Safety Geek, Sargent has trained more than 500 safety managers nationwide, guiding them to move beyond compliance and adopt strategies that foster positive workplace safety culture. Her program, "Safety Management Academy," provides aspiring safety leaders with systems, processes, and leadership development to progress within the EHS field. Sargent also serves as a special government employee with OSHA, supporting certifications and evaluations for Voluntary Protection Program applications, demonstrating her regulatory expertise.
Sargent is active as a content creator and public speaker in the EHS community. She hosts "The Safety Geek Podcast" and manages a YouTube channel, offering guidance on employee engagement, behavior-based safety, management support, and safety culture. Sargent advocates for elevating the role of EHS professionals and has been a featured speaker on topics including "The Behavior Loop: Why Employees Act the Way They Do — And How to Change It" and "Metrics That Matter: Using Data to Tell the Story of Safety." Her work supports organizations seeking to enhance their safety programs and leadership in workplace safety.
Brye Sargent Speaking Topics
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The Power of Process: Using the Safety Management Cycle to Effectively Manage Your Safety Program
This session will discuss the Safety Management Cycle and how everything we do in safety fits into a never-ending, forward-moving cycle. You will see how to use the cycle to identify what isn’t working and how to fix it.
Learning Objectives:
- Understand what the Safety Management Cycle is and how to use it to manage a safety program
- Learn the 3 pillars to influencing safety behaviors The steps to creating safety management processes and systems
- How and why developing a communication cadence organically change culture
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Becoming a Safety Influencer: How to Market Your Safety Program
Safety Management is more than just regulations, policies, training, and SOPs. A well-written program will go nowhere if there isn’t buy-in from all levels of the organization. This is why knowing how to sell your program is just as important as creating it. Let’s turn your safety program into a product and look at it from a marketing perspective.
Marketers are skilled at getting consumers to buy their products. They build desire and need. They make us feel good about the purchase because we believe our life is better because of it. But the truth is, they understand the psychology behind motivation and decision-making.
It’s not rocket science. Just simple communication hacks and presentation strategies.
Safety Leaders can use these same strategies and hacks to get buy-in from their management teams and employees for their safety programs or initiatives. They can stop depending upon accountability or enforcement, and instead, rely on influencing. This leads to long-term behavior change.
This presentation will:
- Demonstrate what is currently being used and working in product sales
- Describe 3 of the psychological principles that affect behavioral change
- Give an example of how to strategically launch a new safety initiative, including what to do before, during, and after the release.
- Discuss how to change the message depending on who your target audience is; executives, managers, supervisors, or employees
Brye Sargent Videos
Safety Program Structure to Boost Engagement & Influence
This episode explores how traditional safety program structures limit engagement and offers a step-by-step guide to redesign roles and processes....
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What topics does Brye Sargent speak about?
Brye Sargent is a keynote speaker and industry expert whose speaking topics include Business Coaching, Business Leadership, Change Management, Executive Leadership, Female Leadership, Human Resources, Personal Growth, Professional Development, Psychology, Social Sciences -
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Brye Sargent is a keynote speaker and industry expert who speaks on a wide range of topics such as The Power of Process: Using the Safety Management Cycle to Effectively Manage Your Safety Program, Becoming a Safety Influencer: How to Market Your Safety Program and Using Processes to Create a Braggable Track Record of Results in Your Safety Program. The estimated speaking fee range to book Brye Sargent for your event is available upon request. Brye Sargent generally travels from Ocala, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Kina Hart, Mike Hourigan, Youngstrom Safety, Dana Dawsey and Candace Carnahan. Contact All American Speakers for ratings, reviews, videos and information on scheduling Brye Sargent for an upcoming live or virtual event.
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