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David Subar

Founder & CEO of Interna; Product Development Thought Leader & Consultant

Founder & CEO of Interna; Product Development Thought Leader & Consultant

Travels From Travels From:
Los Angeles, CA, USA
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David Subar Biography

A known product and engineering thought leader, David Subar in the managing director at Interna, a company dedicated to helping technology companies build better products faster. Began his career in research and development on AI and machine learning at a military-owned think tank in Washington, DC and has served as Chief Technology Officer and Chief Product Officer of start-up and mid-market companies and since then advised The Walt Disney Company, Lynda.com, on its way to a $1.4B sale to LinkedIn, PlutoTV, now a division of Paramount, Reify Health a B2B clinical trail SaaS unicorn, and many other companies.

By focusing product management and engineering teams on outcomes for customers, Subar and his team at Interna are able to help start-ups and Fortune 500 companies achieve growth and use capital more effectively. His strategic implementation of the lean start-up method has led to major valuation increases for over 30 technology companies. His strategies have become transformational for how technology companies scale while continuing to deliver products that impact the lives of their customers.

Subar's experience spans over 25 years, working with clients that ship products for tens of millions of customers. He has built products with over 600 billion monthly page views, built hardware and the operating system for an augmented reality device, assisted Lynda.com in their $1.5B sale to LinkedIn, founded two companies, sits on the Board of Directors of the Los Angeles CTO Forum, and served as an advisor and executive for three unicorns. His passion for building products reflects in his motto, "Better products, faster."

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Speaker profile last updated by AAE Talent Team on 09/21/2023.

David Subar Speaking Topics

  • Culture Clash: How to Make Product and Engineering Work Together Effectively

    The misalignment between Product Management and Engineering teams due to separate and inward-facing measures of effectiveness is a widespread challenge faced by the tech industry. This misalignment can have adverse effects on the company as a whole, such as a lack of coherence among executives and recruiting difficulties.

    We will delve into the common evaluation metrics utilized by Product Management and Engineering teams and explore the reasons why they often fail to align their objectives effectively. Subsequently, we will recommend a superior framework that unifies these two teams and aligns them with the broader organizational objectives. By working collaboratively and assessing team effectiveness jointly, we can create a more productive and cohesive work environment.

    Given my extensive experience in both Product Management and Engineering, I am confident in my ability to offer valuable insights and perspectives on this matter. I am passionate about fostering collaboration between these two critical teams and believe that our discussion would be advantageous to your audience.

  • Pain to Profit: How to Make Product Management Strategic

    Many product groups find that they are feature factories • they are forced to do what they are told when they are told to do it, and they become slaves to the next requirement. Feature factories are cost centers, every year the executives will ask them to do more with less. Worse, they are not in control of your own destiny. They take orders from sales, from marketing, and from the CEO, and people will never be satisfied with what the product does.

    Real product groups fulfill the company strategy. They are Product aligned, and empowered. Because they push the company forward and fulfill strategy, they have a seat at the decision table. They are asked how to grow the company rather than being told what to do.

    In this presentation, we are going to talk about how to transform a group from a feature factory to a proper product management group, how to create roadmaps, how to align them to the company strategy, and how to have product management and engineering become as a profit center and a driver of the company.

  • Commander’s Intent

    History’s most notable military commanders, including Helmuth von Moltke, Napoleon, and even the ancient Romans, all shared a common problem: organizing large numbers of people into an effective force. The size of the armies made quick, widespread communication difficult, and constant change and the fog of war made communications to and from a central command with the soldiers inaccurate and ineffective.

    Perhaps surprisingly, there are many similarities between the needs of battle and of product development. Like a military commanders, CEOs, CTOs, and Chief Product Officers may lead groups of people that are too large to readily centralize every decision. Executives cannot be expected to understand all the nuances or always be available to make decisions for their teams.

    The typical alternative to centralized command and control is to have independent and empowered teams. Without proper coordination, this too will fall short; independent and empowered teams pulling in opposite directions add cost and produce little value.

    Commander’s Intent is a way for teams to function independently but remain coordinated. It is a powerful technique to align empowered teams to common goals and foster innovation. It allows an organization to scale to any size with minimum communication overhead.

    In this presentation, we discuss the five steps to implementing Commander’s Intent and the advantages of doing so.

David Subar Videos

  • Pain to profit: How to make product management strategic | Featured ...
    Pain to profit: How to make product management strategic | Featured Maker David Subar. Productboard. Productboard. 2.49K subscribers.
  • Spotify Squad Models feat Kevin Goldsmith, Former VPE of Spotify ...
    The interview will be conducted by David Subar. David is the founder and managing partner of Interna, a consultancy that enable … Show more.
  • CTO Craft Bytes - Fireside chat with David Subar
    A former CTO and Chief Product Officer, David is the managing partner of Interna, a consultancy that enables technology companies to ship better...

FAQs on booking David Subar

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  • What topics does David Subar speak about?

  • Where does David Subar travel from?

    David Subar generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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David Subar is a keynote speaker and industry expert who speaks on a wide range of topics such as Culture Clash: How to Make Product and Engineering Work Together Effectively, Pain to Profit: How to Make Product Management Strategic and Commander’s Intent. The estimated speaking fee range to book David Subar for your event is $5,000 - $10,000. David Subar generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Afdhel Aziz, Elin Hauge, R "Ray" Wang, Alexandra Wilkis Wilson and Jason Young. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Subar for an upcoming live or virtual event.

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