Los Angeles, CA, USA
Categories:The misalignment between Product Management and Engineering teams due to separate and inward-facing measures of effectiveness is a widespread challenge faced by the tech industry. This misalignment can have adverse effects on the company as a whole, such as a lack of coherence among executives and recruiting difficulties.
We will delve into the common evaluation metrics utilized by Product Management and Engineering teams and explore the reasons why they often fail to align their objectives effectively. Subsequently, we will recommend a superior framework that unifies these two teams and aligns them with the broader organizational objectives. By working collaboratively and assessing team effectiveness jointly, we can create a more productive and cohesive work environment.
Given my extensive experience in both Product Management and Engineering, I am confident in my ability to offer valuable insights and perspectives on this matter. I am passionate about fostering collaboration between these two critical teams and believe that our discussion would be advantageous to your audience.
Many product groups find that they are feature factories • they are forced to do what they are told when they are told to do it, and they become slaves to the next requirement. Feature factories are cost centers, every year the executives will ask them to do more with less. Worse, they are not in control of your own destiny. They take orders from sales, from marketing, and from the CEO, and people will never be satisfied with what the product does.
Real product groups fulfill the company strategy. They are Product aligned, and empowered. Because they push the company forward and fulfill strategy, they have a seat at the decision table. They are asked how to grow the company rather than being told what to do.
In this presentation, we are going to talk about how to transform a group from a feature factory to a proper product management group, how to create roadmaps, how to align them to the company strategy, and how to have product management and engineering become as a profit center and a driver of the company.
History’s most notable military commanders, including Helmuth von Moltke, Napoleon, and even the ancient Romans, all shared a common problem: organizing large numbers of people into an effective force. The size of the armies made quick, widespread communication difficult, and constant change and the fog of war made communications to and from a central command with the soldiers inaccurate and ineffective.
Perhaps surprisingly, there are many similarities between the needs of battle and of product development. Like a military commanders, CEOs, CTOs, and Chief Product Officers may lead groups of people that are too large to readily centralize every decision. Executives cannot be expected to understand all the nuances or always be available to make decisions for their teams.
The typical alternative to centralized command and control is to have independent and empowered teams. Without proper coordination, this too will fall short; independent and empowered teams pulling in opposite directions add cost and produce little value.
Commander’s Intent is a way for teams to function independently but remain coordinated. It is a powerful technique to align empowered teams to common goals and foster innovation. It allows an organization to scale to any size with minimum communication overhead.
In this presentation, we discuss the five steps to implementing Commander’s Intent and the advantages of doing so.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
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The misalignment between Product Management and Engineering teams due to separate and inward-facing measures of effectiveness is a widespread challenge faced by the tech industry. This misalignment can have adverse effects on the company as a whole, such as a lack of coherence among executives and recruiting difficulties.
We will delve into the common evaluation metrics utilized by Product Management and Engineering teams and explore the reasons why they often fail to align their objectives effectively. Subsequently, we will recommend a superior framework that unifies these two teams and aligns them with the broader organizational objectives. By working collaboratively and assessing team effectiveness jointly, we can create a more productive and cohesive work environment.
Given my extensive experience in both Product Management and Engineering, I am confident in my ability to offer valuable insights and perspectives on this matter. I am passionate about fostering collaboration between these two critical teams and believe that our discussion would be advantageous to your audience.
Many product groups find that they are feature factories • they are forced to do what they are told when they are told to do it, and they become slaves to the next requirement. Feature factories are cost centers, every year the executives will ask them to do more with less. Worse, they are not in control of your own destiny. They take orders from sales, from marketing, and from the CEO, and people will never be satisfied with what the product does.
Real product groups fulfill the company strategy. They are Product aligned, and empowered. Because they push the company forward and fulfill strategy, they have a seat at the decision table. They are asked how to grow the company rather than being told what to do.
In this presentation, we are going to talk about how to transform a group from a feature factory to a proper product management group, how to create roadmaps, how to align them to the company strategy, and how to have product management and engineering become as a profit center and a driver of the company.
History’s most notable military commanders, including Helmuth von Moltke, Napoleon, and even the ancient Romans, all shared a common problem: organizing large numbers of people into an effective force. The size of the armies made quick, widespread communication difficult, and constant change and the fog of war made communications to and from a central command with the soldiers inaccurate and ineffective.
Perhaps surprisingly, there are many similarities between the needs of battle and of product development. Like a military commanders, CEOs, CTOs, and Chief Product Officers may lead groups of people that are too large to readily centralize every decision. Executives cannot be expected to understand all the nuances or always be available to make decisions for their teams.
The typical alternative to centralized command and control is to have independent and empowered teams. Without proper coordination, this too will fall short; independent and empowered teams pulling in opposite directions add cost and produce little value.
Commander’s Intent is a way for teams to function independently but remain coordinated. It is a powerful technique to align empowered teams to common goals and foster innovation. It allows an organization to scale to any size with minimum communication overhead.
In this presentation, we discuss the five steps to implementing Commander’s Intent and the advantages of doing so.
David Subar is a keynote speaker and industry expert who speaks on a wide range of topics such as Culture Clash: How to Make Product and Engineering Work Together Effectively, Pain to Profit: How to Make Product Management Strategic and Commander’s Intent. The estimated speaking fee range to book David Subar for your event is $5,000 - $10,000. David Subar generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Elin Hauge, R "Ray" Wang, Afdhel Aziz, Terry Jones and Maddy Dychtwald. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Subar for an upcoming live or virtual event.
The misalignment between Product Management and Engineering teams due to separate and inward-facing measures of effectiveness is a widespread challenge faced by the tech industry. This misalignment can have adverse effects on the company as a whole, such as a lack of coherence among executives and recruiting difficulties.
We will delve into the common evaluation metrics utilized by Product Management and Engineering teams and explore the reasons why they often fail to align their objectives effectively. Subsequently, we will recommend a superior framework that unifies these two teams and aligns them with the broader organizational objectives. By working collaboratively and assessing team effectiveness jointly, we can create a more productive and cohesive work environment.
Given my extensive experience in both Product Management and Engineering, I am confident in my ability to offer valuable insights and perspectives on this matter. I am passionate about fostering collaboration between these two critical teams and believe that our discussion would be advantageous to your audience.
Many product groups find that they are feature factories • they are forced to do what they are told when they are told to do it, and they become slaves to the next requirement. Feature factories are cost centers, every year the executives will ask them to do more with less. Worse, they are not in control of your own destiny. They take orders from sales, from marketing, and from the CEO, and people will never be satisfied with what the product does.
Real product groups fulfill the company strategy. They are Product aligned, and empowered. Because they push the company forward and fulfill strategy, they have a seat at the decision table. They are asked how to grow the company rather than being told what to do.
In this presentation, we are going to talk about how to transform a group from a feature factory to a proper product management group, how to create roadmaps, how to align them to the company strategy, and how to have product management and engineering become as a profit center and a driver of the company.
History’s most notable military commanders, including Helmuth von Moltke, Napoleon, and even the ancient Romans, all shared a common problem: organizing large numbers of people into an effective force. The size of the armies made quick, widespread communication difficult, and constant change and the fog of war made communications to and from a central command with the soldiers inaccurate and ineffective.
Perhaps surprisingly, there are many similarities between the needs of battle and of product development. Like a military commanders, CEOs, CTOs, and Chief Product Officers may lead groups of people that are too large to readily centralize every decision. Executives cannot be expected to understand all the nuances or always be available to make decisions for their teams.
The typical alternative to centralized command and control is to have independent and empowered teams. Without proper coordination, this too will fall short; independent and empowered teams pulling in opposite directions add cost and produce little value.
Commander’s Intent is a way for teams to function independently but remain coordinated. It is a powerful technique to align empowered teams to common goals and foster innovation. It allows an organization to scale to any size with minimum communication overhead.
In this presentation, we discuss the five steps to implementing Commander’s Intent and the advantages of doing so.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.
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