Technology Leadership Expert & Founder of Interna; Former CTO & Chief Product Officer at ZestFinance & Break Media; Forbes Technology Council Member
David Subar Biography
David Subar is the founder and managing partner of Interna, a technology consultancy focused on helping technology companies deliver better products faster, achieve product-market fit efficiently, and optimize capital deployment. Subar has implemented the lean startup methodology for more than 30 technology companies, with Interna's client portfolio including leaders in mobile technology, augmented reality, online media, big data, and companies such as Disney, Lynda.com, Meta, and Fox. Interna has supported organizations ranging from small startups to major corporations like the Walt Disney Company, and has contributed to the growth and acquisition of companies including Pluto and Lynda.com.
Subar’s career in the technology industry spans hands-on leadership roles, including developer, engineering team leader, and executive positions such as chief technology officer and chief product officer at companies including ZestFinance, Break Media, and Interthinx. At Break Media, Subar managed product management, product development, technical infrastructure, and led an international team across Los Angeles and Shanghai, overseeing technology strategy for mobile and internet-connected consumer electronics devices. His background in electrical engineering and experience developing enemy detection solutions for the U.S. military have informed his work in data analytics and technology innovation.
Beginning his career in research and development, Subar has led teams in more than seven countries, supporting clients with products reaching tens of millions of users. His experience includes building products with over 600 billion monthly page views, developing hardware and operating systems for augmented reality devices, advising The Walt Disney Company on Disney+, founding two companies, and serving as an advisor and executive for three unicorns. Through Interna, Subar has performed interim chief technology officer and chief product officer roles for Lynda.com, Andela, and Reify Health, all of which achieved unicorn status, and has conducted due diligence for venture capital and private equity investors on mergers and acquisitions valued up to $400 million.
Subar’s approach emphasizes designing and developing user experiences that are compelling, entertaining, and useful, and fostering collaboration between product management and engineering teams. His strategies are widely adopted by technology companies seeking to scale while maintaining product quality. Subar is a member of the Forbes Technology Council and serves on the board of directors of the LA CTO Forum. He regularly presents at conferences, webinars, and podcasts on topics such as technology leadership, communication best practices, organizational structure, and aligning product and technology teams. His speaking topics include "Product and Engineering Culture," "CTO and Chief Product Officer — One Job or Two?" and "Metrics for CTO Success," contributing to discussions on technology leadership and business growth.
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David Subar Speaking Topics
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Culture Clash: How to Make Product and Engineering Work Together Effectively
The misalignment between Product Management and Engineering teams due to separate and inward-facing measures of effectiveness is a widespread challenge faced by the tech industry. This misalignment can have adverse effects on the company as a whole, such as a lack of coherence among executives and recruiting difficulties.
We will delve into the common evaluation metrics utilized by Product Management and Engineering teams and explore the reasons why they often fail to align their objectives effectively. Subsequently, we will recommend a superior framework that unifies these two teams and aligns them with the broader organizational objectives. By working collaboratively and assessing team effectiveness jointly, we can create a more productive and cohesive work environment.
Given my extensive experience in both Product Management and Engineering, I am confident in my ability to offer valuable insights and perspectives on this matter. I am passionate about fostering collaboration between these two critical teams and believe that our discussion would be advantageous to your audience.
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Pain to Profit: How to Make Product Management Strategic
Many product groups find that they are feature factories
• they are forced to do what they are told when they are told to do it, and they become slaves to the next requirement. Feature factories are cost centers, every year the executives will ask them to do more with less. Worse, they are not in control of your own destiny. They take orders from sales, from marketing, and from the CEO, and people will never be satisfied with what the product does.
Real product groups fulfill the company strategy. They are Product aligned, and empowered. Because they push the company forward and fulfill strategy, they have a seat at the decision table. They are asked how to grow the company rather than being told what to do.
In this presentation, we are going to talk about how to transform a group from a feature factory to a proper product management group, how to create roadmaps, how to align them to the company strategy, and how to have product management and engineering become as a profit center and a driver of the company.
David Subar Videos
Pain to profit: How to make product management strategic | Featured ...
Pain to profit: How to make product management strategic | Featured Maker David Subar. Productboard. Productboard. 2.49K subscribers.
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What topics does David Subar speak about?
David Subar is a keynote speaker and industry expert whose speaking topics include Art & Design, Business Consulting, Business Growth, Business Leadership, Disruptive Thinking, Engineering, Executive Leadership, Futurism, Leadership, Manufacturing, Strategic Leadership, Technology, Thought Leadership -
Where does David Subar travel from?
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David Subar is a keynote speaker and industry expert who speaks on a wide range of topics such as Culture Clash: How to Make Product and Engineering Work Together Effectively, Pain to Profit: How to Make Product Management Strategic and Commander’s Intent . The estimated speaking fee range to book David Subar for your event is available upon request. David Subar generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dan Chuparkoff, Sharon Gai, Alexandra Wilkis Wilson, Jason Young and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Subar for an upcoming live or virtual event.
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