Case Klarna: Building an emotional tech giant
Case Klarna: Building an emotional tech giant
David Sandström - Shopware Community Day 2018
'Shop now pay later’ business Klarna has captured a millennial audience with its playful pink billboards and light-hearted ads. With a rising userbase, however, its role in promoting ‘easy credit’ is now coming under scrutiny. Here, its chief marketing officer explains what the brand stands for and how it plans to be seen as a responsible lender.
Fresh off Klarna's first Super Bowl commercial, we sit down with David Sandstrom, Chief Marketing Officer at Klarna, to discuss the thinking behind their advertisement, the role its mobile app plays in the company's mission, and all of the increased competition in the 'Buy Now, Pay Later' fintech space.
Fast-rising financial tech app Klarna may be headquartered in Stockholm, but like many of its fellow Swedish unicorn peers Spotify and H&M, the U.S. represents one of its greatest growth markets of the past several years. In the past 12 months alone, Klarna has doubled its U.S. customer base to more than 15 million users, who use the app to pay for goods and services in installments as an...
Klarna — the buy now, pay later fintech company — is trying to build its user base by becoming part of the culture conversation.
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David Sandstrom is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book David Sandstrom for your event is available upon request. David Sandstrom generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Kate Rutter, Peter Shiao, Sheri Fitts, Kyle Lacy and Karuna Rawal. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Sandstrom for an upcoming live or virtual event.
'Shop now pay later’ business Klarna has captured a millennial audience with its playful pink billboards and light-hearted ads. With a rising userbase, however, its role in promoting ‘easy credit’ is now coming under scrutiny. Here, its chief marketing officer explains what the brand stands for and how it plans to be seen as a responsible lender.
Fresh off Klarna's first Super Bowl commercial, we sit down with David Sandstrom, Chief Marketing Officer at Klarna, to discuss the thinking behind their advertisement, the role its mobile app plays in the company's mission, and all of the increased competition in the 'Buy Now, Pay Later' fintech space.
Fast-rising financial tech app Klarna may be headquartered in Stockholm, but like many of its fellow Swedish unicorn peers Spotify and H&M, the U.S. represents one of its greatest growth markets of the past several years. In the past 12 months alone, Klarna has doubled its U.S. customer base to more than 15 million users, who use the app to pay for goods and services in installments as an...
Klarna — the buy now, pay later fintech company — is trying to build its user base by becoming part of the culture conversation.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.