Latin Grammy Award-Winning Puerto Rican Singer-Songwriter

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Rauw Alejandro Biography

Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz, is a Puerto Rican singer, songwriter, and performer recognized for his influence in contemporary Latin music. Often referred to as the King of Modern Reggaeton, Alejandro is part of the new generation of Puerto Rican urban musicians. His music spans genres including reggaeton, Latin R&B, urbano, Latin trap, rhythmic pop, and ballads, a versatility that has distinguished him within the Latin music industry.

Alejandro signed with Duars Entertainment and was later selected by Sony Music Latin to participate in Los Próximos, a project aimed at showcasing emerging musical talent. This opportunity connected him with other artists and led to multiple high-profile collaborations. His breakthrough single, "Toda," with Alex Rose, went viral, with the music video surpassing 1 billion views on YouTube. He continued to build momentum through collaborations across the Latin music world. His debut album, "Afrodisíaco," achieved 6x RIAA Latin Platinum status and earned a Grammy nomination for Best Urban Music Album.

His second studio album, "Vice Versa," debuted at No. 1 on Billboard's Top Latin Album chart, No. 3 on Spotify's Top Debut Album, and No. 1 on Apple Music's Latin Album charts. The album was recognized among the best albums of the year by The New York Times, Rolling Stone, NPR, and Billboard. Its lead single, "Todo de Ti," peaked at No. 2 on Spotify's Top Songs Global chart and amassed over 2 billion streams, breaking records in more than 13 countries. Alejandro followed with his third studio album, "Saturno," which debuted at No. 2 on the Top Latin Album charts and No. 25 on the US Billboard 200, expanding his reach to audiences beyond Latin America. Billboard described "Saturno" as one of the most eclectic albums in reggaeton-pop.

Alejandro's accolades include two Latin Grammy Awards, four Grammy nominations, two Billboard Latin Music Awards, five Premios Tú Música Urbano, two Premios Juventud, and an iHeartRadio Award. He is a two-time Latin Grammy winner, earning Best Urban Fusion/Performance for "Tattoo Remix" with Camilo and Album of the Year for his work on Rosalía's "Motomami." His collaborations span artists such as Shakira ("Te Felicito"), Selena Gomez ("Baila Conmigo"), Anuel AA ("Reloj"), and Camilo ("Tattoo").

Alejandro's work reflects a deepening artistic ambition rooted in cultural identity. His album "Cosa Nuestra," released through Sony Music Latin and Duars Entertainment, features 18 tracks and collaborations with Laura Pausini, Romeo Santos, and Bad Bunny, blending salsa, reggaeton, and other genres. He followed with "Cosa Nuestra: Capítulo 0," an homage to Puerto Rican and Caribbean origins, incorporating sounds such as bomba, salsa, bachata, reggaeton, plena, and afrobeats. During his Cosa Nuestra World Tour stop in Brooklyn, New York, Rolling Stone highlighted his live performances, comparing them to Broadway productions. With a continually evolving catalog and a commanding live presence, Alejandro is recognized as a leading artist in Latin music, reggaeton, and global pop.

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Speaker profile last updated by AAE Talent Team on 04/22/2026.

Rauw Alejandro Videos

Rauw Alejandro is the Ultimate 'Lover Boy' | Defining | ELLE

Rauw Alejandro is the Ultimate 'Lover Boy' | Defining | ELLE

Rauw Alejandro is always one step ahead—whether he’s serving looks, blurring genres, or crafting a world entirely his own. In this episode of...

Rauw Alejandro: The Puppy Interview

Rauw Alejandro: The Puppy Interview

To celebrate his new album "Cosa Nuestra," we sat down with Rauw Alejandro for our Puppy Interview! 00:00 - Puppy Playtime 00:47 - MTV VMAs...

10 Things Rauw Alejandro Can't Live Without | GQ - YouTube

10 Things Rauw Alejandro Can't Live Without | GQ - YouTube

From hoodies and Snapple to Lafayette Street Eau de Parfum and a Beats portable speaker, these are Rauw Alejandro's travel essentials.

  • How do I book Rauw Alejandro to speak at my event?

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  • What topics does Rauw Alejandro speak about?

    Rauw Alejandro is a keynote speaker and industry expert whose speaking topics include Celebrity, Entertainment, Hispanic Heritage, Music
  • Where does Rauw Alejandro travel from?

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Rauw Alejandro is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Rauw Alejandro for your event is available upon request. Rauw Alejandro generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ricky Martin, Walk The Moon, Pink, Fitz and the Tantrums and Sara Evans. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rauw Alejandro for an upcoming live or virtual event.

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