BJ Fogg - Why Tiny Habits Give Big Results | Interactive 2013 | SXSW
Stanford, CA, USA
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BJ Fogg BiographyBrian J. Fogg is a behavioral psychologist and author. He is the founder and director of the Stanford Persuasive Technology Lab.
Fogg was the first scientist to articulate the concept of "captology", or the study of how computers can persuade people. In 2005, he renamed the concept to "Behavior Design", which comprises a set of models for understanding how human behavior works, as well as a set of methods he has created to help innovators create successful products.
As a doctoral student at Stanford University (1993-1997), Fogg used methods from experimental psychology to demonstrate that computers can change people's thoughts and behaviors in predictable ways.
In 1998, Fogg founded the Stanford Persuasive Technology Lab. He directed the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? in 2002. The lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
In 2003 Fogg published the book Persuasive Technology: Using Computers to Change What We Think and Do. This book lays the foundation for captology.
In 2007, Fogg created a Stanford course about Facebook Apps. Using what Fogg calls "Mass Interpersonal Persuasion," his students engaged over 16 million people in 10 weeks with projects done for the class.
Fogg has created a new model of human behavior change. In 2011, the World Economic Forum's Wellness Workplace Alliance selected the Fogg Behavior Model as their framework for health behavior change. However, the model has been criticized as inadequate for behavior change in gamification. In December 2011, Fogg created a new way to develop permanent habits from baby steps.
He is also the founder and director of Stanford's periodic Mobile Health conference.
Contact a speaker booking agent to check availability on BJ Fogg and other top speakers and celebrities.
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Brian J. Fogg is a behavioral psychologist and author. He is the founder and director of the Stanford Persuasive Technology Lab.
Fogg was the first scientist to articulate the concept of "captology", or the study of how computers can persuade people. In 2005, he renamed the concept to "Behavior Design", which comprises a set of models for understanding how human behavior works, as well as a set of methods he has created to help innovators create successful products.
As a doctoral student at Stanford University (1993-1997), Fogg used methods from experimental psychology to demonstrate that computers can change people's thoughts and behaviors in predictable ways.
In 1998, Fogg founded the Stanford Persuasive Technology Lab. He directed the Stanford Web Credibility Project, which published How Do People Evaluate a Web Site's Credibility? in 2002. The lab received a grant from the National Science Foundation in 2005 to support experimental work investigating how mobile phones can motivate and persuade people, an area the lab calls "mobile persuasion."
In 2003 Fogg published the book Persuasive Technology: Using Computers to Change What We Think and Do. This book lays the foundation for captology.
In 2007, Fogg created a Stanford course about Facebook Apps. Using what Fogg calls "Mass Interpersonal Persuasion," his students engaged over 16 million people in 10 weeks with projects done for the class.
Fogg has created a new model of human behavior change. In 2011, the World Economic Forum's Wellness Workplace Alliance selected the Fogg Behavior Model as their framework for health behavior change. However, the model has been criticized as inadequate for behavior change in gamification. In December 2011, Fogg created a new way to develop permanent habits from baby steps.
He is also the founder and director of Stanford's periodic Mobile Health conference.
Contact a speaker booking agent to check availability on BJ Fogg and other top speakers and celebrities.
BJ Fogg is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book BJ Fogg for your event is $50,000 - $100,000. BJ Fogg generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Dr. Phil Plait, Peter Thiel, James Hendler and Steve Blank. Contact All American Speakers for ratings, reviews, videos and information on scheduling BJ Fogg for an upcoming event.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
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