Behavioral Design Expert; New York Times Bestselling Author of "Hooked" & "Indistractable"; Lecturer at Stanford Graduate School of Business

Singapore
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Nir Eyal Biography

Nir Eyal is a New York Times bestselling author and behavioral design expert known for his work on the psychology of technology, habit formation, and behavior change. An Israeli-American specialist in behavior design, Eyal’s research and writing examine the intersection of psychology, technology, and business. His professional background includes experience in the video gaming and advertising industries, where behavioral manipulation is common, fueling his ongoing exploration of the ethical implications of behavioral science.

Eyal has served as a lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford and holds an MBA from Stanford. He is recognized for translating behavioral science into practical frameworks for individuals, teams, and organizations.

Eyal’s first book, "Hooked: How to Build Habit-Forming Products," originated from his blog NirAndFar.com, where he introduced the Hook Model. The book became a Wall Street Journal bestseller and is widely used by technology companies to understand and design habit-forming products. His work has influenced product design strategies in Silicon Valley and beyond.

Following "Hooked," Eyal authored "Indistractable: How to Control Your Attention and Choose Your Life." The book, which received the Outstanding Works of Literature Award, addresses strategies for maintaining focus and managing distraction in a digital world. The Globe and Mail described it as a thorough examination of gaining traction amid distractions. Eyal’s book "Beyond Belief" explores the formation and transformation of beliefs, drawing on neuroscience, psychology, and case studies to introduce the Three Powers of Belief: Attention, Anticipation, and Agency. His books have sold more than 1 million copies and have been translated into over 30 languages.

Eyal is also an investor in habit-forming technology companies, with investments in Eventbrite, Anchor.fm, Kahoot!, Refresh.io, and Product Hunt. He contributes to publications including Time Magazine, TechCrunch, Forbes, and Psychology Today. Eyal is a frequent speaker at industry conferences, universities, and Fortune 500 companies, where he leads workshops on consumer habits and distraction management. Through his writing, consulting, and teaching, Eyal provides insights on building habit-forming products, improving focus, and understanding the psychological forces that influence behavior.

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Speaker profile last updated by AAE Talent Team on 10/13/2026.

Nir Eyal Videos

Manifestation is BS (this is what actually works) - Nir Eyal

Manifestation is BS (this is what actually works) - Nir Eyal

Nir Eyal is an author, behavioural design expert, and investor. What does it mean to truly hold a belief you endorse? Maybe some of what we...

Tech hack: These 4 steps will make your phone less distracting | Nir Eyal

Tech hack: These 4 steps will make your phone less distracting | Nir Eyal

Smartphones are double-edged swords. They are great tools for connecting people around the world, but they also often get in the way of productivity.

How to Become Indistractable with Nir Eyal

How to Become Indistractable with Nir Eyal

Nir Eyal, a leading expert in addictive technologies, explores how we can escape distraction and beat the urge to scroll, refresh, and reply.

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Nir Eyal is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Nir Eyal for your event is available upon request. Nir Eyal generally travels from Singapore and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Daymond John, Erica Dhawan, Josh Linkner and Malcolm Gladwell. Contact All American Speakers for ratings, reviews, videos and information on scheduling Nir Eyal for an upcoming live or virtual event.

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