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Why embrace a crazy election year? Frito-Lay's CMO explains ...
Jennifer Saenz, the company's North American SVP and CMO explains why Doritos...
Dallas, TX, USA
Jennifer Saenz BiographyJennifer Saenz is senior vice president and chief marketing officer of FritoLay North America. She leads marketing for the PepsiCo snacks portfolio -- a $14 billion division. Jennifer has oversight for brand marketing, innovation, strategic insights, design and media.
She has led several recent breakthrough marketing initiatives, including: the Cannes Gold Lion-award winning Cheetos Museum – the world’s first collection of the most interesting Cheetos shapes in existence. Under her guidance, the marketing team at Frito-Lay has also executed the Cannes award-winning Stacy’s Stands With You - nine limited-edition bags that were inspired by iconic signs and moments in women's history.
Jennifer has also inspired the team to push for strong experiential programs like the recent Cheetos Restaurants in New York and Los Angeles – the “Spotted Cheetah” and “Flamin’ Hot Spot” were actual pop-up restaurants featuring restaurant-quality dishes using Cheetos – and the Tostitos Party Safe Bag – a bag that could indicate if someone had been drinking and reveal an Uber code to ensure Super Bowl partiers could receive a safe ride home.
Prior to her role as CMO, Jennifer directed the company’s product innovation strategy. Before that, she led the Lay’s brand, where she ran the highly successful “Do Us a Flavor” program where consumers are asked to create America’s next great potato chip. Other roles during her tenure at Frito-Lay North America include oversight of the SunChips, Baked, Smartfood, and Flat Earth brands, as well as Kroger & Publix customer marketing.
Prior to joining Frito-Lay North America, she worked in Deloitte Consulting’s Consumer Business and Retail Strategy group. Outside of work, she and her husband stay busy chasing around their three little boys.
Jennifer earned a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Business Administration from the Goizueta School of Business at Emory University.
Contact a speaker booking agent to check availability on Jennifer Saenz and other top speakers and celebrities.
-Why embrace a crazy election year? Frito-Lay's CMO explains ...
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Jennifer Saenz is senior vice president and chief marketing officer of FritoLay North America. She leads marketing for the PepsiCo snacks portfolio -- a $14 billion division. Jennifer has oversight for brand marketing, innovation, strategic insights, design and media.
She has led several recent breakthrough marketing initiatives, including: the Cannes Gold Lion-award winning Cheetos Museum – the world’s first collection of the most interesting Cheetos shapes in existence. Under her guidance, the marketing team at Frito-Lay has also executed the Cannes award-winning Stacy’s Stands With You - nine limited-edition bags that were inspired by iconic signs and moments in women's history.
Jennifer has also inspired the team to push for strong experiential programs like the recent Cheetos Restaurants in New York and Los Angeles – the “Spotted Cheetah” and “Flamin’ Hot Spot” were actual pop-up restaurants featuring restaurant-quality dishes using Cheetos – and the Tostitos Party Safe Bag – a bag that could indicate if someone had been drinking and reveal an Uber code to ensure Super Bowl partiers could receive a safe ride home.
Prior to her role as CMO, Jennifer directed the company’s product innovation strategy. Before that, she led the Lay’s brand, where she ran the highly successful “Do Us a Flavor” program where consumers are asked to create America’s next great potato chip. Other roles during her tenure at Frito-Lay North America include oversight of the SunChips, Baked, Smartfood, and Flat Earth brands, as well as Kroger & Publix customer marketing.
Prior to joining Frito-Lay North America, she worked in Deloitte Consulting’s Consumer Business and Retail Strategy group. Outside of work, she and her husband stay busy chasing around their three little boys.
Jennifer earned a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Business Administration from the Goizueta School of Business at Emory University.
Contact a speaker booking agent to check availability on Jennifer Saenz and other top speakers and celebrities.
Jennifer Saenz is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Jennifer Saenz for your event is available upon request. Jennifer Saenz generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dave Ridley, Karuna Rawal, Melissa Waters, Ann Lewnes and Kelly McDonald. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jennifer Saenz for an upcoming event.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.
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