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Jennifer Saenz

Senior Vice President and CMO at Frito-Lay North America

Senior Vice President and CMO at Frito-Lay North America

Travels From Travels From:
Dallas, TX, USA
Speaking Fee Speaking Fee:
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Jennifer Saenz Biography

Jennifer Saenz is senior vice president and chief marketing officer of FritoLay North America. She leads marketing for the PepsiCo snacks portfolio -- a $14 billion division. Jennifer has oversight for brand marketing, innovation, strategic insights, design and media.

She has led several recent breakthrough marketing initiatives, including: the Cannes Gold Lion-award winning Cheetos Museum – the world’s first collection of the most interesting Cheetos shapes in existence. Under her guidance, the marketing team at Frito-Lay has also executed the Cannes award-winning Stacy’s Stands With You - nine limited-edition bags that were inspired by iconic signs and moments in women's history.

Jennifer has also inspired the team to push for strong experiential programs like the recent Cheetos Restaurants in New York and Los Angeles – the “Spotted Cheetah” and “Flamin’ Hot Spot” were actual pop-up restaurants featuring restaurant-quality dishes using Cheetos – and the Tostitos Party Safe Bag – a bag that could indicate if someone had been drinking and reveal an Uber code to ensure Super Bowl partiers could receive a safe ride home.

Prior to her role as CMO, Jennifer directed the company’s product innovation strategy. Before that, she led the Lay’s brand, where she ran the highly successful “Do Us a Flavor” program where consumers are asked to create America’s next great potato chip. Other roles during her tenure at Frito-Lay North America include oversight of the SunChips, Baked, Smartfood, and Flat Earth brands, as well as Kroger & Publix customer marketing.

Prior to joining Frito-Lay North America, she worked in Deloitte Consulting’s Consumer Business and Retail Strategy group. Outside of work, she and her husband stay busy chasing around their three little boys.

Jennifer earned a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Business Administration from the Goizueta School of Business at Emory University.

Jennifer Saenz Videos

  • Why embrace a crazy election year? Frito-Lay's CMO explains ...
    Jennifer Saenz, the company's North American SVP and CMO explains why Doritos is trying a branded promotion to a presidential election for ...

FAQs on booking Jennifer Saenz

  • How do I book Jennifer Saenz to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jennifer Saenz for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jennifer Saenz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jennifer Saenz or any other speaker of your choice.
  • What are the speaker fees for Jennifer Saenz

    Speaking fees for Jennifer Saenz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jennifer Saenz are for live events and for virtual events. For the most current speaking fee to hire Jennifer Saenz, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jennifer Saenz speak about?

    Jennifer Saenz is a keynote speaker and industry expert whose speaking topics include Business, Customer Service, Entertainment, Leadership Speakers, Sales, Marketing and Branding, Social Media, Teamwork and Teambuilding.
  • Where does Jennifer Saenz travel from?

    Jennifer Saenz generally travels from Dallas, TX, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Jennifer Saenz’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Jennifer Saenz for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jennifer Saenz for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jennifer Saenz or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Jennifer Saenz is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Jennifer Saenz for your event is available upon request. Jennifer Saenz generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lori Cheek, Jay Baer, Dalia Feldheim, Aimee Johnson and Tesa Aragones. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jennifer Saenz for an upcoming live or virtual event.

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