A MAN FOR ALL SEASONINGS: Featured worldwide on the NBC TODAY show in America, NHK TV in Tokyo & TV Brussel in the Capitol of the European Union – is certified Executive Chef, Master Certified Food Executive & noted food marketing/sales expert - Martin CJ Mongiello. He is the Marketing/Sales VP for Food & Hospitality at King Marketing/King Properties, New York, New York.
Marti began cooking & making his own food products, labels & packaging with sales distribution at the young age of eight. He was a tireless pest in sales, publicity & marketing as a child – always at someone’s front door - selling! He trained under three Culinary Institute of America chefs at 16, & joined the Navy at 18 where he went to cooks training & then volunteered for nuclear submarine school/duty. He believed & professed that he could attain unlimited heights in a Navy career. Ten years later he found himself appointed Executive Chef to the President of the United States of America at Camp David, at age 28 - as part of the White House Military Office. When he enlisted in the Navy had no idea he would be called upon one day to help stir things up for the Presidents cabinet! After military retirement, he has helped grow clients like P & G, Heinz & Emeril Lagasse. Marti dashes spice to food marketing with unprecedented success & ingenious ideas that CONNECT – resulting in sales.
21-year decorated Veteran. He trained furthest under White House Executive Chefs, Walter Scheib III & Cris Comerford & acted as a Sous Chef for America’s Official State Dinners. During his time at Camp David, in the White House & in living in Asia & Europe he also moonlighted with companies like BJ’s Wholesale, NHK Tokyo, NBC TV, TVBrussel, Vitaya Worldwide TV & Custom Culinary to design recipes & market new products. His meatless Boca-burger chili recipe created for Doctor Ornish’s best-selling book, “Everyday Cooking with Dean Ornish,” became an instant success. It has been featured on NBC TV’s, “Cooking with Class,” on MSN Health & WebMD & became a product sold in supermarkets to this day – worldwide. New entrees, products, menus & flavors - Marti knows food & the food business. He helped Formaggio Italian Cheese Specialties soar with a 35% increase in 2007, numerous gold medals won at the US Cheese Championships & he streamlined tastes & packaging of nine new products like, “Better than Butter,” &, “Just Add Lettuce.” Emeril Lagasse gave him the nod to represent and direct promotion of his food products at the world’s greatest cuisine convention, “The Fancy Food Show.”
When Chef Marti worked with his 2002 client, BJ’s Wholesale, year-to-date net sales increased by 12% to $5.3 billion from $4.7 billion in 2001 & comparable club sales increased by 1.9%. Branding is paired with creativity & ingenuity. Many people saw Marti produce & direct the Kings in the Kitchen radio & road shows at Foxwoods Casino (where he coined “Men don’t need or want to follow any directions,”) in 2007. Other clients entrusting him with their products are Ore-Ida, Classico, Fibersure, The Detroit Arts Beats & Eats festival, Turkey Hill, Hershey’s, The International Balloon Festival, Kraft, Con Agra, AARP, The Race for the Cure, IHOP, B&G Foods, WaWa, IGA & Maple Grove Farms & many, many more.
Fortune 25 work. Aside from his teams work for Fortune 25 clients like P & G - he has been a COO for 51 million in annual sales, handled 37 restaurants & up to 5,000 patrons per day, P & L – training – menu – purchasing, responsibility. He comes from a personal Philadelphia family dynasty of NW Ayer & Sons – the first advertising agency in America (Philadelphia, PA 1869) whom created such slogans as, “I’d walk a mile for a Camel,” “When it rains it pours,” “A Diamond is Forever,” “Reach out, reach out & touch someone,” & “Be all you can be – US Army.”
Getting Just Desserts & All the President’s Menus. Before a who's who list of world leaders, literati, & celebrities, Marti honed his caring standards by serving the likes of King Abdullah II & Queen Rania while in the deserts of Jordan, Doctor Steven Covey & Tony Robbins at Camp David, Prime Minister Hashimoto in Japan, Lord Nelson in Brussels, inside the White House to Jon Bon Jovi, Sheryl Crow, Al & Tipper Gore, Nicolas Cage, Patricia Arquette, Sophia Loren, Martin Scorsese, Mario Cuomo, Joe Garagiola, Supreme Court Justice Antonin Scalia & author Gay Talese - all of whom were treated to the inventive creations that cascaded out of the White House & Camp David kitchens.
Marti offers presentations in vivid PowerPoint with music. His presence can massively boost attendance figures and prestige for organizations. Events scheduling up to 10 million visitors typically have called for Marti, like the Taste of St. Louis, AARP Convention, The International Balloon Festival, Race for the Cure or America's State Fair.
Entertaining cookery on stage at festivals, for television or radio shows and promotion, at conventions & state fairs and for campaigns rolled out worldwide. Speeches, shows and on camera work.
Go-to market strategies for the food manufacturing, branding, supermarket & club store business, restaurant business, advertising schemes that amount to publicity & tremendous exposure.
Creative development of new categories/products and new campaigns to lift sales to new heights. Full strategic design and rollout for market dominance.
Cooking with Martin Mongiello
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