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Tatiana Birgisson

Entrepreneur, Founder & Former CEO of MATI Energy

Entrepreneur, Founder & Former CEO of MATI Energy

Travels From Travels From:
Durham, NC, USA
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Tatiana Birgisson Biography

Tatiana Birgisson decided she wanted to become an entrepreneur when she was 7 years old, helping her uncle drive jetskis for his tourism business in the Caribbean.

“I thought it was the coolest job in the world to be your own boss,” she said, adding that she also admired her uncle for driving revenue and tourism to his hometown and taking ownership of what he brought to the market.

Birgisson started her own company, MATI Energy, while living in Duke’s entrepreneurial community, The Cube, during her senior year. What she first brewed as a healthy drink to help her through her own exhaustion and depression has become a rapidly growing business that put up 130 percent year-over-year growth in 2016 and earned Birgisson a place on Forbes’ 2017 30 Under 30 list in the Food and Drink category.

“I was really shocked and pleasantly surprised,” Birgisson said of the recognition. “It came on the tail of having a huge 2016. Everyone had worked really hard, putting in 12 to 14 hour days, and we ended up exceeding our goal. The award came at the perfect time as a little reward.”

The past year was a big one for MATI – the Durham-based company grew from five to 20 employees, built and moved into a 30,000-square foot production facility in Clayton, North Carolina, and became available at five chains in addition to its first chain, Whole Foods.

In 2017, Birgisson plans to grow the brand from 500 locations nationwide to more than 1,600 – which will include expansion into Florida, Texas and Virginia.

All this is huge growth for a company that Birgisson started in her dorm room and expanded with the help of Duke resources, including the Duke Startup Challenge, which she won.

“I wanted to create an energy drink that was healthy from the ground up,” she said. “And to me, that meant no compromise. Nothing fake, nothing that I wouldn’t want to consume every day and multiple times a day.”

Although she’s now changing the energy drink landscape, Birgisson initially didn’t even have an idea for a company, until one of her peers in The Cube suggested she start selling her tea.

“Follow the things that peak your interest and make you excited, the things that make you want to stay up all night working,” she said. “Let that drive your direction. And once you find the opportunity in the market, go at it full force.”

Tatiana Birgisson Videos

  • Innovate Raleigh: Triangle Makers & Doers Contest
  • MATI Energy @ Whole Foods
  • MATI Energy

FAQs on booking Tatiana Birgisson

  • How do I book Tatiana Birgisson to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Tatiana Birgisson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Tatiana Birgisson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Tatiana Birgisson or any other speaker of your choice.
  • What are the speaker fees for Tatiana Birgisson

    Speaking fees for Tatiana Birgisson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Tatiana Birgisson are for live events and for virtual events. For the most current speaking fee to hire Tatiana Birgisson, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Tatiana Birgisson speak about?

    Tatiana Birgisson is a keynote speaker and industry expert whose speaking topics include Fitness Experts, Food, Health, Lifestyle.
  • Where does Tatiana Birgisson travel from?

    Tatiana Birgisson generally travels from Durham, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Tatiana Birgisson’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Tatiana Birgisson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Tatiana Birgisson for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Tatiana Birgisson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Tatiana Birgisson is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Tatiana Birgisson for your event is available upon request. Tatiana Birgisson generally travels from Durham, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jen Martin, Drew Anderson, Lizzi Ackerman, Joey Grassia and Michael Levine. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tatiana Birgisson for an upcoming live or virtual event.

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