Entrepreneur & Food Innovation Leader; Founder & CEO at Simple Mills; Forbes 30 Under 30 Honoree; Board Member at Terviva
Katlin Smith Biography
Katlin Smith is the founder and CEO of Simple Mills, a Chicago-based company recognized for its role in advancing the clean food movement and shaping the natural foods industry. Smith began her career as a management consultant at Deloitte before a personal health transformation led her to pursue a new direction. After adopting a Paleo diet and finding limited store-bought options suitable for her lifestyle, Smith developed her own recipes using ingredients such as almond flour and coconut sugar.
Smith's entrepreneurial journey began without a background in food production or distribution. She contacted Whole Foods to sell her "Almond Flour Muffin Mix," and the chain agreed to carry the product. To further develop her business acumen, Smith earned an MBA in Entrepreneurship from the University of Chicago Booth School of Business.
Simple Mills has grown into a leading provider of better-for-you snacks, offering a range of baking mixes, crackers, cookies, and snack bars free from gluten, grains, soy, corn, GMOs, gums, emulsifiers, and artificial ingredients. The company has achieved significant market presence, ranking as the fastest-growing natural baking mix and cracker brand, the second natural baking mix brand by dollars sold, and the third natural cracker brand by dollar volume. Simple Mills has reported net sales of $240 million, reflecting 14 percent growth compared to the previous year.
Simple Mills was acquired by Flowers Foods in a transaction valued at $795 million, marking a significant milestone in the consumer packaged goods sector. Following the acquisition, Simple Mills continues to operate as an independent subsidiary, led by Smith and her leadership team. In addition to her role at Simple Mills, Smith serves as a board member at Terviva, a food and agriculture company specializing in sustainable oil and protein ingredients from the pongamia bean. Smith also contributed to the establishment of the Katlin Smith-Simple Mills Fellowship at Chicago Booth, supporting young entrepreneurs in the Full-Time MBA Program.
Smith has received recognition from Forbes 30 Under 30, Inc. 30 Under 30, and Progressive Grocer's Top Woman in Grocery awards. As the founder and CEO of a company at the forefront of the clean-ingredient and natural food movement, Smith is regarded as an authoritative voice on entrepreneurship, food innovation, and purpose-driven business leadership.
Katlin Smith Videos
How She Built Top Health Brand, Simple Mills w/ Katlin Smith
Katlin Smith the Founder and CEO of Simple Mills. Katlin shares her inspiring journey from creating Simple Mills in her kitchen.
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What topics does Katlin Smith speak about?
Katlin Smith is a keynote speaker and industry expert whose speaking topics include Entrepreneurship, Executive Leadership, Female Leadership, Hospitality, Women in Business -
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Katlin Smith is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Katlin Smith for your event is available upon request. Katlin Smith generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Kara Goldin, Denise Woodard, Sarah Frey, Kavita Shukla and Maria Flynn. Contact All American Speakers for ratings, reviews, videos and information on scheduling Katlin Smith for an upcoming live or virtual event.
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