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George Yip

Leading Authority on Global Strategy, Marketing & Internationalization; Managing Global Customers; Governance and Strategy Focusing on Asia-Pacific

Leading Authority on Global Strategy, Marketing & Internationalization; Managing Global Customers; Governance and Strategy Focusing on Asia-Pacific

Travels From Travels From:
Netherlands
Speaking Fee Speaking Fee:
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George Yip Biography

George Yip is one of the world's leading authorities on global strategy and marketing, managing global customers, internationalization, and multinational strategies for the Asia-Pacific region. His current research concerns strategic transformation, corporate governance and global strategy, international competitiveness, and global customers.

He is currently Dean of the Rotterdam School of Management Erasmus University, a top-ranked international business school renowned for its ground-breaking research in sustainable business practice and for the development of leaders in global business & consistently ranked amongst the top 10 business schools in Europe.

Formerly Vice President and Director of Research & Innovation at Capgemini Consulting, UK., he managed the research and innovation process to develop the intellectual capital of the company. Capgemini is a 7 billion euro global company, headquartered in France, active in consulting, technology, and outsourcing. He is also a Senior Fellow of the Advanced Institute of Management Research, which is the UK's research initiative on management.

Yip has talked to top management groups and forums all over the world, including for ABN Amro, American Express, Arab-Malaysian Bank, Arch Coal, Arup, Bank of America, BASF, Beiersdorf, Bertelsmann, Brown-Forman, Carl Zeiss, Cleanaway, Coopers & Lybrand, Deloitte Touche Tohmatsu, Delta Airlines, Deutsche Bank, Du Pont, Ernst & Young, IBM, Invensys, J-Phone (Japan), McKinsey, KPMG, Massachusetts Financial Services, Milliken, National Australia Bank, Nestlé, Nissan, Nokia, Philips, Peoplesoft, Pitney Bowes, Pricewaterhouse Coopers, Ralston-Purina, San Miguel, SAP, Sara Lee, Saudi Basic Industries Company, Singapore Airlines, Sony, Spirent, and ST Microelectronics; and for conferences held by Business Week, Far Eastern Economic Review, Forbes, Fortune, and the World Economic Forum. He has won both "best teaching" and "best research" awards.

He was previously Professor of Strategic and International Management and Associate Dean at London Business School, and the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at China-Europe International Business School, Georgetown University, Stanford Business School, and Templeton College-Oxford. He is a Fellow of the Academy of International Business.

Yip has over ten years of full-time business experience in international business, marketing, and strategy, working in the United States and the United Kingdom. This experience includes product management with Unilever; account management with Lintas, one of the world's largest advertising agencies; and business manager with Data Resources, Inc. He was the senior manager of Price Waterhouse's strategic management consulting services in the Eastern United States, and also a Senior Associate with The MAC Group in Cambridge, Massachusetts.

His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992. Other books include Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (Addison Wesley/Perseus Books, 1998 and updated edition 2000), Strategies for Central and Eastern Europe (Macmillan Business 2000), and Barriers to Entry: A Corporate Strategy Perspective. His latest book is Managing Global Customers (Oxford University Press 2007).

He has published articles on strategy and marketing in Business Horizons, Business & Strategy, Business Strategy Review, California Management Review, Chief Executive, Columbia Journal of World Business, Global Executive, Harvard Business Review, International Business Review, International Marketing Review, Journal of Business Strategy, Journal of International Management, Journal of International Marketing, Long Range Planning, Management International Review, Planning Review, Sloan Management Review, Strategic Management Journal, and The International Executive. He holds B.A. and M.A. degrees in economics from Cambridge University; and an MBA and doctorate from Harvard Business School. A native of Asia, he is a dual citizen of the United Kingdom and of the United States.

 

Program Topics

 

Total Global Strategy: Managing for Worldwide Competitive Advantage 

 

Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region 

 

Managing Global Customers

George Yip Speaking Topics

  • Internationalization Strategies from Emerging or Smaller Economies

  • Global Strategy

  • Innovation in a Converging World

  • Strategic Transformation

  • Managing Global Customers

  • Going Global

George Yip Videos

  • CRF 5th International Conference 2013 - keynote speaker George Yip, CEIBS
  • Prof. George Yip on Strategic Transformation - YouTube

George Yip Books

  • Strategic Transformation: Changing While Winning
    Strategic Transformation: Changing While Winning
  • Total Global Strategy (3rd Edition)
    Total Global Strategy (3rd Edition)
  • Managing Global Customers: An Integrated Approach
    Managing Global Customers: An Integrated Approach
  • The Future of the Multinational Company
    The Future of the Multinational Company

Speaker Lists Featuring George Yip

FAQs on booking George Yip

  • How do I book George Yip to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like George Yip for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for George Yip, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for George Yip or any other speaker of your choice.
  • What are the speaker fees for George Yip

    Speaking fees for George Yip, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book George Yip are for live events and for virtual events. For the most current speaking fee to hire George Yip, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does George Yip speak about?

  • Where does George Yip travel from?

    George Yip generally travels from Netherlands, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is George Yip’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like George Yip for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book George Yip for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host George Yip or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

George Yip is a keynote speaker and industry expert who speaks on a wide range of topics such as Internationalization Strategies from Emerging or Smaller Economies, Global Strategy, Innovation in a Converging World, Strategic Transformation, Managing Global Customers and Going Global. The estimated speaking fee range to book George Yip for your event is $10,000 - $20,000. George Yip generally travels from Netherlands and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Geoffrey Moore, Gary Hamel, Geoff Colvin, Ram Charan and Todd Buchholz. Contact All American Speakers for ratings, reviews, videos and information on scheduling George Yip for an upcoming live or virtual event.

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