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Top-Rated Speakers Bureau and Entertainment Booking Agency for Corporate Meetings and Business Events. Book an AAE Speaker Today.
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Magic Johnson

5 out of 5

Basketball Hall of Famer, Entrepreneur, Philanthropist & Motivational Speaker

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Magic Johnson Biography

Having left the basketball court for the boardroom, Earvin “Magic” Johnson has successfully parlayed his skills and tenacity from the court into the business world as Chairman and CEO of Magic Johnson Enterprises (MJE). MJE provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities.

Still a commanding presence in popular culture, Johnson made history in 2012 when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid. He continues to expand his influence through his many businesses that include: EquiTrust Life Insurance Company, and SodexoMAGIC, a food service and facilities management company.

The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. Through a joint-venture fund, Johnson is investing millions of dollars on infrastructure improvement across the United States.

In 2022, Johnson released his first non-fungible token project with Dapper Labs, leading the first ever successful Anthropology set in company history. He is currently expanding his business acumen into the metaverse, announcing his investment and ownership of a football and basketball team with SimWin Sports. He is also one of the leading investors in a number of minority-owned technology companies that include Uncharted Power, an award-winning power and data infrastructure technology company and Jopwell, a diversity and hiring recruiting platform.

The accomplishments and global impact of Earvin “Magic” Johnson are on display in They Call Me Magic, the only first-person account of Johnson’s life from childhood to business. The AppleTV+ project was the top selling documentary series per episode when released in 2022.

Johnson currently serves on the board of directors for Fanatics, a sports licensing company. With his unique positioning as a businessman spanning multiple industries and generations, he aims to help companies expand and foster a positive impact domestically and globally.

Speaking Topics
  • The Magic of Creating Meaningful Consumer Experiences

    NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.

  • My Life: An Evening with Magic Johnson

  • HIV Survivor

  • Basketball Legend

Videos
Books
My Life

My Life

News
FAQs
  • HOW TO BOOK Magic Johnson?

    Our booking agents have successfully helped clients around the world secure talent like Magic Johnson for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Magic Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Magic Johnson or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Magic Johnson?

    Speaking fees for Magic Johnson, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Magic Johnson charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Magic Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Magic Johnson?

    All American Entertainment has successfully secured celebrity talent like Magic Johnson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Magic Johnson for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Magic Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Magic Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Basketball Hall of Famer, Entrepreneur, Philanthropist & Motivational Speaker

Travels From:
Los Angeles, CA, USA
Speaking Fee:

Magic Johnson Biography

Having left the basketball court for the boardroom, Earvin “Magic” Johnson has successfully parlayed his skills and tenacity from the court into the business world as Chairman and CEO of Magic Johnson Enterprises (MJE). MJE provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities.

Still a commanding presence in popular culture, Johnson made history in 2012 when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid. He continues to expand his influence through his many businesses that include: EquiTrust Life Insurance Company, and SodexoMAGIC, a food service and facilities management company.

The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. Through a joint-venture fund, Johnson is investing millions of dollars on infrastructure improvement across the United States.

In 2022, Johnson released his first non-fungible token project with Dapper Labs, leading the first ever successful Anthropology set in company history. He is currently expanding his business acumen into the metaverse, announcing his investment and ownership of a football and basketball team with SimWin Sports. He is also one of the leading investors in a number of minority-owned technology companies that include Uncharted Power, an award-winning power and data infrastructure technology company and Jopwell, a diversity and hiring recruiting platform.

The accomplishments and global impact of Earvin “Magic” Johnson are on display in They Call Me Magic, the only first-person account of Johnson’s life from childhood to business. The AppleTV+ project was the top selling documentary series per episode when released in 2022.

Johnson currently serves on the board of directors for Fanatics, a sports licensing company. With his unique positioning as a businessman spanning multiple industries and generations, he aims to help companies expand and foster a positive impact domestically and globally.

Magic Johnson Speaking Topics

  • The Magic of Creating Meaningful Consumer Experiences

    NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.

  • My Life: An Evening with Magic Johnson

  • HIV Survivor

  • Basketball Legend

Magic Johnson Videos

  • Magic Johnson's practical advice for small businesses
    Alex Chriss, General Manager at QuickBooks, sat down with Magic Johnson to talk about how Magic Johnson Enterprises partners with businesses.
  • Magic Johnson Credits Larry Bird for Making Each Other Better
  • Evolve 2019: Magic Johnson

Magic Johnson Books

Speaker Lists Featuring Magic Johnson

FAQs on booking Magic Johnson

  • How to book Magic Johnson?

    Our booking agents have successfully helped clients around the world secure talent like Magic Johnson for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Magic Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Magic Johnson or any other celebrity of your choice.
  • How much does it cost to book Magic Johnson?

    Speaking fees for Magic Johnson, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Magic Johnson charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Magic Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Magic Johnson?

    All American Entertainment has successfully secured celebrity talent like Magic Johnson for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Magic Johnson for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Magic Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Magic Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Magic Johnson is a keynote speaker and industry expert who speaks on a wide range of topics such as The Magic of Creating Meaningful Consumer Experiences, My Life: An Evening with Magic Johnson, HIV Survivor and Basketball Legend. The estimated speaking fee range to book Magic Johnson for your event is $200,000 and above. Magic Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Marc Randolph, Alex Rodriguez, Andre Agassi and Sara Blakely. Contact All American Speakers for ratings, reviews, videos and information on scheduling Magic Johnson for an upcoming live or virtual event.

Magic Johnson Speaking Topics

  • The Magic of Creating Meaningful Consumer Experiences

    NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.

  • My Life: An Evening with Magic Johnson

  • HIV Survivor

  • Basketball Legend

Magic Johnson Speaker Videos

  • Magic Johnson's practical advice for small businesses
    Alex Chriss, General Manager at QuickBooks, sat down with Magic Johnson to talk about how Magic Johnson Enterprises partners with businesses.
    Magic Johnson Credits Larry Bird for Making Each Other Better
  • Evolve 2019: Magic Johnson
    Earvin "Magic" Johnson: Understand Your Customers and Over-Deliver

Magic Johnson News

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Magic Johnson

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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