Jesse James Garrett helps companies understand their customers. Then he applies that knowledge to create experiences that deliver real value for both organization and customer. He speaks for business, design, and technology audiences all over the world on innovation and product strategy, and current trends in customer-centered design.
In 2006, Jesse received WIRED Magazine's prestigious Rave Award.
He is the author of "The Elements of User Experience," which proposes a framework for user experience in Web design that has become an industry standard. Now in its second edition, "The Elements of User Experience: User-Centered Design for the Web and Beyond," explores the sudden proliferation of mobile devices and applications. Jesse gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.
Jesse's company, Adaptive Path, is one of the world's leading product experience strategy and design companies, helping companies "create products and services that deliver great experiences that improve people's lives."
Jesse has deep experience with web product design, but he designs experiences for all kinds of products and services. A recent Adaptive Path project, the Charmr, is a concept for a diabetes-management system that has the consumer appeal of an iPod.
Jesse is articulate and thought-provoking, practical and visionary, an energetic and engaging speaker.
It's all about creating systems that work the way people work, rather than the way technology works.
Every day, product designers around the world depend on Jesse's tools and concepts, which have been published in more than a dozen languages. His book, "The Elements of User Experience," has been called "brilliant" and "essential" and is considered one of the seminal works on user-centered design.
His company, Adaptive Path, helps organizations align their strategic objectives with customer needs, designing experiences that reinforce company brands while cementing customer relationships. Adaptive Path has done this work for companies that range from established organizations like Microsoft and the United Nations to Web 2.0 companies like Blogger and Flickr.
In 2005, Jesse gained worldwide attention for coining the term Ajax and defining the concepts behind this emerging trend in Web technology. Since then, Ajax has become one of the driving forces in Web product design, and Jesse's leadership role in this trend has been featured in publications such as The New York Times, The Wall Street Journal, and BusinessWeek.
"The Elements of User Experience" is an accessible introduction to user-centered Web design that gives both business managers and Web designers a useful framework, a clear approach -- and a common vocabulary, so that they can finally talk to one another.
Elements cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse James Garrett gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.
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