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Julie Greenwald

Chairman/COO, Atlantic Records Group

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 Julie Greenwald Biography

Julie Greenwald joined Atlantic Records as President in 2004 and was named Chairman/COO in 2009. The New York native began her music career in 1992 at Def Jam Records, and just a decade later, she was named President of Island Records, becoming one of the rare women to hold that title at a major label. When Greenwald moved to Atlantic, it marked the second time in her career that she was charged with helping rebuild an iconic brand.

After graduating from Tulane University in 1992 with a double major in Political Science and English, Julie became involved with the “Teach for America” program, educating underprivileged third graders in the New Orleans area. Heading back north during the school’s summer break, Greenwald began searching for a temporary job. Thanks to her sister and a cousin, both of whom were working for famed hip-hop concern Rush Management, she became executive assistant to Def Jam’s Lyor Cohen.

After just three months on the job, Greenwald was named the label’s Promotion Coordinator, working with the likes of LL Cool J and Public Enemy. Julie hit the ground running, coordinating everything from tour itineraries to the multi-act “Phat Jam” concert at the Gavin Convention and the seminal “Slam Censorship” event in Washington, D.C. The latter, designed in part to show Congressional skeptics that hip-hop was not simply about preaching violence and negativity, but was an important part of urban culture, proved a massive success.

Greenwald’s subsequent rise through the ranks at Def Jam was impressive. Promoted to General Manager of Promotion, she held that position for two years until the company severed its ties with Sony, whereupon she became Head of Marketing and helped shape the company into an urban music powerhouse, developing campaigns for the likes of Redman, DMX, Ja Rule, and Jay-Z.

When Greenwald was officially named President of Island Records/EVP of the Island Def Jam Music Group in January 2002, she became one of only three women holding that title at a major record label. With her arrival at Atlantic Records in early 2004, Julie brought hands-on experience, creative spirit, and motivating energy to her new home – beginning a new phase of an already exceptional career. Joining her new partner Craig Kallman, she quickly became the driving force behind the company’s newly aggressive marketing and digital strategies. Greenwald has become one of the industry’s most admired executives, widely recognized not only for her business and creative acumen, but for her down-to-earth, super-motivating approach to her staff and her artists alike.

She has been ranked five times in the No. 1 position on Billboard's “Women in Music/Power Players” list as well as being featured as one of The Hollywood Reporter's “Power 100 Women in Entertainment”, Forbes’ “Power Women to Watch” and on Newsweek's “Women In Leadership” roster. Additionally, Greenwald was profiled in the New York Times’ esteemed “Corner Office” feature and Elle Magazine’s “Women in Music issue– achievements driven by Julie’s passion for the music and her vision of a new model for a new generation.

Greenwald’s artist-focused marketing and culture-building savvy has driven Atlantic to its greatest success in more than two decades. Greenwald, along with partner, Craig Kallman has re architected the company from the ground up, reaching industry-leading status through the reinvention of the label as a game-changing, music-driven company with a passionate devotion to long-term artist development. In a challenging time for the music industry, Atlantic has ranked as the #1 label in the U.S. and grown its market share, while continuing to break and develop artists across the musical spectrum. An innovator in the digital music sphere, Atlantic was the first label to earn more than half of its total music sales from digital releases.

Greenwald has helped advance the careers of an eclectic and hugely successful roster of top-selling artists, including Bruno Mars, Rob Thomas, Cee Lo Green, B.o.B, Matchbox Twenty, T.I., James Blunt, Ed Sheeran, Kid Rock, Jason Mraz, Death Cab for Cutie, Fun., Zac Brown Band, Christina Perri, Missy Elliott, Lupe Fiasco, Paramore, Janelle Monae, Trey Songz, Shinedown, Flo Rida and Wiz Khalifah among many others.

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News
  • Women In Music 2016: The 100 Most Powerful Executives

    From making records to protecting rights, negotiating contracts to discovering talent, the female executives included on Billboard’s 2016 Women in Music list represent the best of today’s dealmakers, influencers and tastemakers ...

FAQs
  • HOW TO BOOK Julie Greenwald?

    Our booking agents have successfully helped clients around the world secure talent like Julie Greenwald for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Julie Greenwald, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Julie Greenwald or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Julie Greenwald?

    Booking fees for Julie Greenwald, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Julie Greenwald, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Julie Greenwald?

    All American Entertainment has successfully secured celebrity talent like Julie Greenwald for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Julie Greenwald for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Julie Greenwald or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Julie Greenwald or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Julie Greenwald

Chairman/COO, Atlantic Records Group

Travels From:
New York, NY, USA
Speaking Fee:

Julie Greenwald Biography

Julie Greenwald joined Atlantic Records as President in 2004 and was named Chairman/COO in 2009. The New York native began her music career in 1992 at Def Jam Records, and just a decade later, she was named President of Island Records, becoming one of the rare women to hold that title at a major label. When Greenwald moved to Atlantic, it marked the second time in her career that she was charged with helping rebuild an iconic brand.

After graduating from Tulane University in 1992 with a double major in Political Science and English, Julie became involved with the “Teach for America” program, educating underprivileged third graders in the New Orleans area. Heading back north during the school’s summer break, Greenwald began searching for a temporary job. Thanks to her sister and a cousin, both of whom were working for famed hip-hop concern Rush Management, she became executive assistant to Def Jam’s Lyor Cohen.

After just three months on the job, Greenwald was named the label’s Promotion Coordinator, working with the likes of LL Cool J and Public Enemy. Julie hit the ground running, coordinating everything from tour itineraries to the multi-act “Phat Jam” concert at the Gavin Convention and the seminal “Slam Censorship” event in Washington, D.C. The latter, designed in part to show Congressional skeptics that hip-hop was not simply about preaching violence and negativity, but was an important part of urban culture, proved a massive success.

Greenwald’s subsequent rise through the ranks at Def Jam was impressive. Promoted to General Manager of Promotion, she held that position for two years until the company severed its ties with Sony, whereupon she became Head of Marketing and helped shape the company into an urban music powerhouse, developing campaigns for the likes of Redman, DMX, Ja Rule, and Jay-Z.

When Greenwald was officially named President of Island Records/EVP of the Island Def Jam Music Group in January 2002, she became one of only three women holding that title at a major record label. With her arrival at Atlantic Records in early 2004, Julie brought hands-on experience, creative spirit, and motivating energy to her new home – beginning a new phase of an already exceptional career. Joining her new partner Craig Kallman, she quickly became the driving force behind the company’s newly aggressive marketing and digital strategies. Greenwald has become one of the industry’s most admired executives, widely recognized not only for her business and creative acumen, but for her down-to-earth, super-motivating approach to her staff and her artists alike.

She has been ranked five times in the No. 1 position on Billboard's “Women in Music/Power Players” list as well as being featured as one of The Hollywood Reporter's “Power 100 Women in Entertainment”, Forbes’ “Power Women to Watch” and on Newsweek's “Women In Leadership” roster. Additionally, Greenwald was profiled in the New York Times’ esteemed “Corner Office” feature and Elle Magazine’s “Women in Music issue– achievements driven by Julie’s passion for the music and her vision of a new model for a new generation.

Greenwald’s artist-focused marketing and culture-building savvy has driven Atlantic to its greatest success in more than two decades. Greenwald, along with partner, Craig Kallman has re architected the company from the ground up, reaching industry-leading status through the reinvention of the label as a game-changing, music-driven company with a passionate devotion to long-term artist development. In a challenging time for the music industry, Atlantic has ranked as the #1 label in the U.S. and grown its market share, while continuing to break and develop artists across the musical spectrum. An innovator in the digital music sphere, Atlantic was the first label to earn more than half of its total music sales from digital releases.

Greenwald has helped advance the careers of an eclectic and hugely successful roster of top-selling artists, including Bruno Mars, Rob Thomas, Cee Lo Green, B.o.B, Matchbox Twenty, T.I., James Blunt, Ed Sheeran, Kid Rock, Jason Mraz, Death Cab for Cutie, Fun., Zac Brown Band, Christina Perri, Missy Elliott, Lupe Fiasco, Paramore, Janelle Monae, Trey Songz, Shinedown, Flo Rida and Wiz Khalifah among many others.

Speaker Lists Featuring Julie Greenwald

FAQs on booking Julie Greenwald

  • How to book Julie Greenwald?

    Our booking agents have successfully helped clients around the world secure talent like Julie Greenwald for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Julie Greenwald, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Julie Greenwald or any other celebrity of your choice.
  • How much does it cost to book Julie Greenwald?

    Booking fees for Julie Greenwald, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Julie Greenwald, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Julie Greenwald?

    All American Entertainment has successfully secured celebrity talent like Julie Greenwald for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Julie Greenwald for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Julie Greenwald or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Julie Greenwald or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Julie Greenwald is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Julie Greenwald for your event is available upon request. Julie Greenwald generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Camille Hackney, Candace Berry, Sara Clemens, Igor Beuker and Nina Yiamsamatha. Contact All American Speakers for ratings, reviews, videos and information on scheduling Julie Greenwald for an upcoming event.

Julie Greenwald News

  • Women In Music 2016: The 100 Most Powerful Executives

    From making records to protecting rights, negotiating contracts to discovering talent, the female executives included on Billboard’s 2016 Women in Music list represent the best of today’s dealmakers, influencers and tastemakers ...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Julie Greenwald

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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