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Matthew Willcox

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5 out of 5

Author of "The Business of Choice: Marketing to Consumers' Instincts"; Winner of Marketing Book of the Year 2016 & American Marketing Association Prize for Best Books in Marketing

Author of "The Business of Choice: Marketing to Consumers' Instincts"; Winner of Marketing Book of the Year 2016 & American Marketing Association Prize for Best Books in Marketing

Travels From Travels From:
San Francisco, CA, USA
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Matthew Willcox Biography

Matthew Willcox focuses on how insights from behavioral science can help organizations be more successful at influencing the choices they need people to make. In 2007, he founded the Institute of Decision Making, the first think tank that bought behavioral scientists and marketing practitioners together.

He has more than 25 years marketing strategy and human insights experience, working with clients including Levi Strauss, GSK, Novartis, and Unilever. He has provided marketing consultancy for energy efficiency programs with Pacific Gas & Electric and the California Public Utilities Commission. Willcox has spoken at major marketing events in Africa, Asia, Europe, and North America and has run well over 100 workshops round the world on behavioral marketing and choice architecture to help organizations bring a deeper understanding of how humans make choices to their work.

Willcox’s first book, "The Business of Choice" was published by Pearson in 2015 and was named “Marketing Book of The Year” by M&SB, and co-winner of the American Marketing Association’s prestigious Berry Book Prize. The updated second edition was a prizewinner in the 2021 Axiom Business Book Awards.

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Speaker profile last updated by AAE Talent Team on 03/20/2024.

Matthew Willcox Speaking Topics

  • How to get your brand chosen: the business of choice

    Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are practitioners beginning to understand them. The Business of Choice helps you apply new scientific insights to make your brand or behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!

    Format: Keynote (40 mins); Workshop (20-40 people; 1 day)

  • How to AIign Innovation with Human Nature

    We tend to think about innovation from the perspective of the future. What's new? What's coming down the pipeline? But, paradoxical as it sounds, innovations don't succeed because of their modernity, but because of how well they work with a 6 million year old operating system -• the human mind.

    In this session Matthew Willcox, author of "The Business of Choice: Marketing to Consumer's Instincts", a book that explores how what we've learnt from evolutionary psychology reveals how people make choices, applies the same thinking to what makes innovations successful. How do innovations tap into human nature?

    Willcox will give examples of innovations that do just this, and explain why. He'll also show how as technology and innovation evolves that surprisingly, it connects better with our more primal, ancient selves.

    Format: Keynote (40 mins); Workshop (20-40 people; 1 day)

Matthew Willcox Videos

  • Exploring the Science of Creativity on Vimeo
  • Matthew Willcox introduces the Draftfcb Institute of Decision Making ...
  • Matthew Willcox: 'An instinctive reaction to unfairness' on Vimeo

Matthew Willcox Books

  • The Business of Choice: Marketing to Consumers' Instincts
    The Business of Choice: Marketing to Consumers' Instincts

FAQs on booking Matthew Willcox

  • How do I book Matthew Willcox to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Matthew Willcox for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Matthew Willcox, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Matthew Willcox or any other speaker of your choice.
  • What are the speaker fees for Matthew Willcox

    Speaking fees for Matthew Willcox, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Matthew Willcox are for live events and for virtual events. For the most current speaking fee to hire Matthew Willcox, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Matthew Willcox speak about?

    Matthew Willcox is a keynote speaker and industry expert whose speaking topics include Business, Communication, Creativity Speakers, Fashion, Innovation, Lifestyle, Sales, Marketing and Branding.
  • Where does Matthew Willcox travel from?

    Matthew Willcox generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Matthew Willcox’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Matthew Willcox for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Matthew Willcox for your next private or corporate function.
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Matthew Willcox is a keynote speaker and industry expert who speaks on a wide range of topics such as How to get your brand chosen: the business of choice and How to AIign Innovation with Human Nature. The estimated speaking fee range to book Matthew Willcox for your event is $10,000 - $20,000. Matthew Willcox generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Neil Blumenthal, Scott Halford, Seth Mattison, Jeff Tobe and Liene Stevens. Contact All American Speakers for ratings, reviews, videos and information on scheduling Matthew Willcox for an upcoming live or virtual event.

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