Serial Entrepreneur & E-Commerce Innovator; Co-Founder & CEO of The Tie Bar; Owner of Beau Ties Ltd. of Vermont

Boca Raton, FL, USA
Live Event: $5,000 - $10,000 Virtual Event: $5,000 - $10,000 More Fee Info

Greg Shugar Biography

Greg Shugar is a serial entrepreneur and direct-to-consumer pioneer recognized as the co-founder and CEO of "The Tie Bar," one of the first vertical DTC menswear brands in the United States. Prior to his entrepreneurial career, Shugar spent eight years as a practicing attorney in Chicago before transitioning into retail. Along with his wife Gina, he created The Tie Bar in the basement of their home, identifying an opportunity in online menswear at a time when few consumers trusted buying clothes online. The concept was to offer stylish, high-quality neckwear at an accessible price point, which resonated with consumers.

Shugar expanded "The Tie Bar" into a leading brand for men's neckwear and accessories sold online, scaling the business from his home basement into a $20 million enterprise before it was acquired by a private-equity firm. The acquisition marked the culmination of more than a decade of work in the e-commerce and menswear industry. Shugar continued his entrepreneurial journey by co-founding "Thread Experiment," a company specializing in masculine bedding, which addressed a gap in the home décor market. "Thread Experiment" became the first brand of home bedding dedicated to men, establishing a new category in home décor.

Shugar later acquired Beau Ties Ltd. of Vermont, a men's neckwear and accessories business, further establishing his expertise in building menswear brands. As owner of Beau Ties Ltd. of Vermont, Shugar has led the e-commerce brand to significant growth, demonstrating resilience and market insight. His ventures consistently reflect an ability to identify underserved consumer niches and develop brands from the ground up.

In addition to his work as an operator and investor, Shugar serves as an adjunct professor at Florida Atlantic University, teaching entrepreneurship and e-commerce strategy. He is also a board member, investor, and advisor for several consumer brands and private equity-backed companies, with operating experience ranging from bootstrap startups to acquisition. Shugar contributes to Entrepreneur Media and is recognized for his expertise in the fashion and retail industries. As a speaker, he shares practical insights into entrepreneurship and startups, drawing on his experience in launching and scaling brands. Shugar's career path, from attorney to fashion entrepreneur to brand builder, offers perspective for those navigating the challenges of building a business in the retail and e-commerce sectors.

BOOK Greg Shugar

Speaker profile last updated by AAE Talent Team on 06/01/2026.

Greg Shugar Speaking Topics

  • General topics relating to e-commerce

    Including:

    • How to start a business
    • How to launch your business
    • How to grow your business
    • How to brand your business
    • How to market your business

  • Storytelling on the creation, launch, growth and ultimate sale of The Tie Bar

    This includes real life stories of the ups and downs of starting a company, launching a brand, how to you create opportunities for yourself in a competitive environment, great successes and failures that I experienced along the way and how to compete against the big guys.

Greg Shugar Videos

Entrepreneurs' XChange with Greg Shugar - YouTube

Entrepreneurs' XChange with Greg Shugar - YouTube

FAU Tech Runway's Entrepreneurs' XChange with Greg Shugar, CEO and Creative Director of Beau Ties Ltd. of Vermont and Co-Founder of Thread ...

Episode 31 - Greg Shugar - The Tie Bar - YouTube

Episode 31 - Greg Shugar - The Tie Bar - YouTube

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world.

The Tie Bar Founder's Style Revolution | Forbes - YouTube

The Tie Bar Founder's Style Revolution | Forbes - YouTube

Greg Shugar shares his fashion philosophy with Forbes style director Joe DeAcetis.Music by BOCrew.

  • How do I book Greg Shugar to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Greg Shugar for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Greg Shugar, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Greg Shugar or any other speaker of your choice.
  • What are the speaker fees for Greg Shugar

    Speaking fees for Greg Shugar, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Greg Shugar are under $10,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Greg Shugar, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Greg Shugar speak about?

    Greg Shugar is a keynote speaker and industry expert whose speaking topics include Art & Design, Business, Business Consulting, Business Growth, Business Leadership, E-Commerce, Entrepreneurship, Fashion, Fashion, Innovation, Marketing
  • Where does Greg Shugar travel from?

    Greg Shugar generally travels from Boca Raton, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Greg Shugar for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Greg Shugar for your next private or corporate function.
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Greg Shugar is a keynote speaker and industry expert who speaks on a wide range of topics such as General topics relating to e-commerce and Storytelling on the creation, launch, growth and ultimate sale of The Tie Bar. The estimated speaking fee range to book Greg Shugar for your event is available upon request. Greg Shugar generally travels from Boca Raton, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Drew Cashmore, Tracy Sun, Harish Shah, Alexandra Wilkis Wilson and Terry Jones. Contact All American Speakers for ratings, reviews, videos and information on scheduling Greg Shugar for an upcoming live or virtual event.

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