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David Duncan

Senior Partner at Innosight, Co-author of "Competing Against Luck"

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 David Duncan Biography

Even the best-performing companies and senior leaders are challenged to innovate – repeatedly and strategically. David Duncan, who has consulted with top leaders at many of the world’s most iconic companies, is helping them navigate disruptive change, create sustainable growth and transform their organizations to thrive for the long-term.

Duncan is a senior partner at the global strategy and innovation consulting firm Innosight, where he leads the financial services and innovation capabilities practices. He has developed many innovative approaches to driving transformative growth in large organizations that are in widespread use today. Importantly, these approaches are not just theoretical, but are derived from over a decade working directly with companies to solve some of their hardest innovation and growth challenges.

A trusted and visionary advisor, Duncan is also co-author of two books and a number of influential articles, including the forthcoming “Competing Against Luck: The Story of Innovation and Customer Choice” (HarperCollins, October 2016), co-authored with Harvard Business School Professor Clayton Christensen. A groundbreaking book with the potential to reframe industries, “Competing Against Luck” is based on a simple yet profound idea: customers don’t buy products and services; they hire them to do a job. And understanding which jobs your customers need done is key to innovation success. Duncan is also co-author of the e-book, “Building a Growth Factory” (Harvard Business Press, November 2012) and several Harvard Business Review articles, including “Knowing When to Reinvent” (December 2015), coauthored with CEO of Aetna Mark Bertolini, and “Build an Innovation Engine in 90 Days” (December 2014).

Duncan has extensive experience designing and delivering customized workshops and development programs for leaders, and often gives speeches on topics related to innovation, growth and transformation. He has worked with Fortune 50 companies across the full spectrum of financial services industries, including banking, insurance, capital markets and transaction banking. He has also worked extensively across the healthcare sector, including with payers, providers, pharmaceutical and medical device companies. His focus is helping senior executives develop long-term growth strategies, often with an emphasis on transformation and renewal in the face of industry disruption. Duncan is equally involved in helping leaders to execute on strategy, and in helping companies to institutionalize new growth innovation capabilities through the design and deployment of a broad range of enablers.

A former McKinsey & Company consultant, Duncan graduated Phi Beta Kappa from Duke University and earned a Ph.D. in physics from Harvard University.

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Videos
Books
Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

Speaking Topics
  • Competing Against Luck: Making Innovation a Discipline, Not a Gamble

    With the ever-increasing pace of change in today’s world, innovation as a driver of near-term competitive success and long-term performance is more important than ever. While most leaders would agree, few are satisfied with their innovation results. Despite enormous levels of spend on research, development and marketing, increasingly sophisticated innovation processes, and an army of academics, consultants and other gurus selling advice, success still appears far too dependent on the seemingly unpredictable behavior of both customers and competitors. In other words – on luck. What’s missing, believes David Duncan, is an answer to the question that defines the quest for innovation success: what really causes a customer to purchase and use a product or service? Drawing on his groundbreaking book, coauthored with Harvard Business School Professor Clayton Christensen, Duncan contends that customers don’t buy products and services; rather, they hire them to solve important jobs that arise in their lives. Would-be innovators must therefore seek first to understand a customer’s jobs, and then use that knowledge to develop solutions that nail the job perfectly. In this highly interactive session, Duncan explains how to use Jobs to be Done thinking and methods to greatly enhance your success rates, identify entirely new growth opportunities, and drive enduring competitive advantage. He shares fascinating stories* of companies that have done this with great results, many drawn from his own experience working directly with leaders of some of the world’s most iconic companies. Throughout, he engages participants on how to apply the Jobs to be Done approach in their own contexts, enabling them to make real progress during the session and to leave with a clear set of action steps for unleashing the power of jobs in their organizations. *Stories selected can be customized to the interests of a particular audience, including for any industry and for both B2C and B2B companies.

  • How to Understand What Business You Are Really In

    “What business are you in?” Seems like a straightforward question, but how leaders answer has profound implications for how their organizations compete, innovate and grow. And yet many fall into the trap of defining themselves solely from the perspective of the products and services they sell – a myopic view that leads to flawed decision-making and leaves companies vulnerable to disruption. In this highly interactive presentation based on his forthcoming book “Competing Against Luck,” coauthored with Clayton Christensen, David Duncan uses real-world stories to illustrate the power of defining the business you are in through the lens of the “jobs” your customers are trying to get done in their lives. This shift in perspective changes everything, expanding opportunities for growth and innovation, revealing who your true competitors are, and clarifying which emerging trends matter most. Throughout, Duncan leads participants to apply Jobs to be Done thinking to uncover fresh insights about their own businesses, and leaves them with specific actions to further implement these ideas.

  • How to Build a Culture of Innovation

    Building a stronger culture of innovation is a goal of most leaders today. It’s a worthwhile aspiration, but progress toward it is elusive. This is due in part to the expression itself, a juxtaposition of two words (“culture” and “innovation”), each of which is vague and ambiguous; put them together and the problem is compounded. David Duncan introduces a new – and precise – definition for what a culture of innovation really is and the factors that create one, and applies it to real-world examples to explain why some organizations are more (or less) innovative than others. Throughout, he engages participants in a discussion to apply these ideas in their own context, and helps them to identify concrete actions they can take to make their own organizational cultures more innovative.

FAQs
  • HOW TO BOOK David Duncan?

    Our booking agents have successfully helped clients around the world secure talent like David Duncan for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for David Duncan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for David Duncan or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK David Duncan?

    Booking fees for David Duncan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire David Duncan, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR David Duncan?

    All American Entertainment has successfully secured celebrity talent like David Duncan for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book David Duncan for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent David Duncan or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for David Duncan or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

David Duncan

Senior Partner at Innosight, Co-author of "Competing Against Luck"

Travels From:
Boston, MA, USA
Speaking Fee:

David Duncan Biography

Even the best-performing companies and senior leaders are challenged to innovate – repeatedly and strategically. David Duncan, who has consulted with top leaders at many of the world’s most iconic companies, is helping them navigate disruptive change, create sustainable growth and transform their organizations to thrive for the long-term.

Duncan is a senior partner at the global strategy and innovation consulting firm Innosight, where he leads the financial services and innovation capabilities practices. He has developed many innovative approaches to driving transformative growth in large organizations that are in widespread use today. Importantly, these approaches are not just theoretical, but are derived from over a decade working directly with companies to solve some of their hardest innovation and growth challenges.

A trusted and visionary advisor, Duncan is also co-author of two books and a number of influential articles, including the forthcoming “Competing Against Luck: The Story of Innovation and Customer Choice” (HarperCollins, October 2016), co-authored with Harvard Business School Professor Clayton Christensen. A groundbreaking book with the potential to reframe industries, “Competing Against Luck” is based on a simple yet profound idea: customers don’t buy products and services; they hire them to do a job. And understanding which jobs your customers need done is key to innovation success. Duncan is also co-author of the e-book, “Building a Growth Factory” (Harvard Business Press, November 2012) and several Harvard Business Review articles, including “Knowing When to Reinvent” (December 2015), coauthored with CEO of Aetna Mark Bertolini, and “Build an Innovation Engine in 90 Days” (December 2014).

Duncan has extensive experience designing and delivering customized workshops and development programs for leaders, and often gives speeches on topics related to innovation, growth and transformation. He has worked with Fortune 50 companies across the full spectrum of financial services industries, including banking, insurance, capital markets and transaction banking. He has also worked extensively across the healthcare sector, including with payers, providers, pharmaceutical and medical device companies. His focus is helping senior executives develop long-term growth strategies, often with an emphasis on transformation and renewal in the face of industry disruption. Duncan is equally involved in helping leaders to execute on strategy, and in helping companies to institutionalize new growth innovation capabilities through the design and deployment of a broad range of enablers.

A former McKinsey & Company consultant, Duncan graduated Phi Beta Kappa from Duke University and earned a Ph.D. in physics from Harvard University.

David Duncan Videos

  • Building a Growth Factory: Creating a Growth Blueprint - YouTube

David Duncan Books

David Duncan Speaking Topics

  • Competing Against Luck: Making Innovation a Discipline, Not a Gamble

    With the ever-increasing pace of change in today’s world, innovation as a driver of near-term competitive success and long-term performance is more important than ever. While most leaders would agree, few are satisfied with their innovation results. Despite enormous levels of spend on research, development and marketing, increasingly sophisticated innovation processes, and an army of academics, consultants and other gurus selling advice, success still appears far too dependent on the seemingly unpredictable behavior of both customers and competitors. In other words – on luck. What’s missing, believes David Duncan, is an answer to the question that defines the quest for innovation success: what really causes a customer to purchase and use a product or service? Drawing on his groundbreaking book, coauthored with Harvard Business School Professor Clayton Christensen, Duncan contends that customers don’t buy products and services; rather, they hire them to solve important jobs that arise in their lives. Would-be innovators must therefore seek first to understand a customer’s jobs, and then use that knowledge to develop solutions that nail the job perfectly. In this highly interactive session, Duncan explains how to use Jobs to be Done thinking and methods to greatly enhance your success rates, identify entirely new growth opportunities, and drive enduring competitive advantage. He shares fascinating stories* of companies that have done this with great results, many drawn from his own experience working directly with leaders of some of the world’s most iconic companies. Throughout, he engages participants on how to apply the Jobs to be Done approach in their own contexts, enabling them to make real progress during the session and to leave with a clear set of action steps for unleashing the power of jobs in their organizations. *Stories selected can be customized to the interests of a particular audience, including for any industry and for both B2C and B2B companies.

  • How to Understand What Business You Are Really In

    “What business are you in?” Seems like a straightforward question, but how leaders answer has profound implications for how their organizations compete, innovate and grow. And yet many fall into the trap of defining themselves solely from the perspective of the products and services they sell – a myopic view that leads to flawed decision-making and leaves companies vulnerable to disruption. In this highly interactive presentation based on his forthcoming book “Competing Against Luck,” coauthored with Clayton Christensen, David Duncan uses real-world stories to illustrate the power of defining the business you are in through the lens of the “jobs” your customers are trying to get done in their lives. This shift in perspective changes everything, expanding opportunities for growth and innovation, revealing who your true competitors are, and clarifying which emerging trends matter most. Throughout, Duncan leads participants to apply Jobs to be Done thinking to uncover fresh insights about their own businesses, and leaves them with specific actions to further implement these ideas.

  • How to Build a Culture of Innovation

    Building a stronger culture of innovation is a goal of most leaders today. It’s a worthwhile aspiration, but progress toward it is elusive. This is due in part to the expression itself, a juxtaposition of two words (“culture” and “innovation”), each of which is vague and ambiguous; put them together and the problem is compounded. David Duncan introduces a new – and precise – definition for what a culture of innovation really is and the factors that create one, and applies it to real-world examples to explain why some organizations are more (or less) innovative than others. Throughout, he engages participants in a discussion to apply these ideas in their own context, and helps them to identify concrete actions they can take to make their own organizational cultures more innovative.

FAQs on booking David Duncan

  • How to book David Duncan?

    Our booking agents have successfully helped clients around the world secure talent like David Duncan for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for David Duncan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for David Duncan or any other celebrity of your choice.
  • How much does it cost to book David Duncan?

    Booking fees for David Duncan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire David Duncan, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for David Duncan?

    All American Entertainment has successfully secured celebrity talent like David Duncan for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book David Duncan for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent David Duncan or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for David Duncan or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

David Duncan is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book David Duncan for your event is available upon request. David Duncan generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Werner Erhard, Stephen Paskoff, Jeffery Tobias Halter, James Citrin and Geoffrey Moore. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Duncan for an upcoming event.

David Duncan Speaker Videos

  • Building a Growth Factory: Creating a Growth Blueprint - YouTube

David Duncan Speaking Topics

  • Competing Against Luck: Making Innovation a Discipline, Not a Gamble

    With the ever-increasing pace of change in today’s world, innovation as a driver of near-term competitive success and long-term performance is more important than ever. While most leaders would agree, few are satisfied with their innovation results. Despite enormous levels of spend on research, development and marketing, increasingly sophisticated innovation processes, and an army of academics, consultants and other gurus selling advice, success still appears far too dependent on the seemingly unpredictable behavior of both customers and competitors. In other words – on luck. What’s missing, believes David Duncan, is an answer to the question that defines the quest for innovation success: what really causes a customer to purchase and use a product or service? Drawing on his groundbreaking book, coauthored with Harvard Business School Professor Clayton Christensen, Duncan contends that customers don’t buy products and services; rather, they hire them to solve important jobs that arise in their lives. Would-be innovators must therefore seek first to understand a customer’s jobs, and then use that knowledge to develop solutions that nail the job perfectly. In this highly interactive session, Duncan explains how to use Jobs to be Done thinking and methods to greatly enhance your success rates, identify entirely new growth opportunities, and drive enduring competitive advantage. He shares fascinating stories* of companies that have done this with great results, many drawn from his own experience working directly with leaders of some of the world’s most iconic companies. Throughout, he engages participants on how to apply the Jobs to be Done approach in their own contexts, enabling them to make real progress during the session and to leave with a clear set of action steps for unleashing the power of jobs in their organizations. *Stories selected can be customized to the interests of a particular audience, including for any industry and for both B2C and B2B companies.

  • How to Understand What Business You Are Really In

    “What business are you in?” Seems like a straightforward question, but how leaders answer has profound implications for how their organizations compete, innovate and grow. And yet many fall into the trap of defining themselves solely from the perspective of the products and services they sell – a myopic view that leads to flawed decision-making and leaves companies vulnerable to disruption. In this highly interactive presentation based on his forthcoming book “Competing Against Luck,” coauthored with Clayton Christensen, David Duncan uses real-world stories to illustrate the power of defining the business you are in through the lens of the “jobs” your customers are trying to get done in their lives. This shift in perspective changes everything, expanding opportunities for growth and innovation, revealing who your true competitors are, and clarifying which emerging trends matter most. Throughout, Duncan leads participants to apply Jobs to be Done thinking to uncover fresh insights about their own businesses, and leaves them with specific actions to further implement these ideas.

  • How to Build a Culture of Innovation

    Building a stronger culture of innovation is a goal of most leaders today. It’s a worthwhile aspiration, but progress toward it is elusive. This is due in part to the expression itself, a juxtaposition of two words (“culture” and “innovation”), each of which is vague and ambiguous; put them together and the problem is compounded. David Duncan introduces a new – and precise – definition for what a culture of innovation really is and the factors that create one, and applies it to real-world examples to explain why some organizations are more (or less) innovative than others. Throughout, he engages participants in a discussion to apply these ideas in their own context, and helps them to identify concrete actions they can take to make their own organizational cultures more innovative.

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Speakers Similar to David Duncan

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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