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Jose R. Costa

Group President, Driven Brands Inc.

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 Jose R. Costa Biography

Jose R. Costa has a background steeped in franchising, marketing, unit growth, enhancing customer experience and franchisee profitability amongst some of the most recognized brands in the world. He currently serves as Group President for Driven Brands where he leads MAACO®, CARSTAR® and Drive N Style®. Collectively, these brands operate more than 1,000 body shops across North America, generate more than $1.2 billion in annual system sales and further establish Driven Brands as a leader in the automotive aftermarket space.

Previous to his current role, which he assumed in October 2015, Costa was President of MAACO®, where he was responsible for managing and developing 500 automotive body shops across the U.S. and Canada. During his tenure, he improved MAACO®’s procedures and training practices, raised consistency among franchises, revamped operations and enhanced the look and feel of its advertising.

Prior to joining Driven Brands, he was Vice President of Marketing, R&D and Supply Chain at BURGER KING® where he grew Latin America's EBITDA from $50 million to $80 million in 26 months. Costa also served as President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.

Costa has over 20 years of experience both on the client and agency side, working for brands like Young & Rubicam, Bank of America, PepsiCo, and YUM Brands. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners and Roark Capital Group.

In 2016, Costa earned the prestigious 2016 Executive of the Year Gold Award in the Golden Bridge Awards®, an annual industry and peers recognition program honoring best companies in every major industry. He also won an Executive of the Year Bronze Stevie Award in the automotive and transport equipment industry for 2016. The Stevie Awards recognize outstanding performance in the workplace. He is also a National Association of Corporate Directors (NACD) Fellow, a credential that recognizes those committed to excellence in the boardroom, and a member of the Young Presidents Organization (YPO), the world’s leading peer network of chief executives and business leaders.

In April 2016, Costa was inducted as the chapter leader of the Charlotte chapter of Chaîne des Rôtisseurs, the world's oldest and most prestigious food society. He has continued to pursue social work with Big Brothers Big Sisters of Greater Miami, through which he has mentored a child in Miami for several years.

Costa has a Master's degree in Integrated Marketing Communications from Northwestern University and an MBA from University of Chicago.

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Videos
Speaking Topics

  • • Business Leadership
    • Empowerment
    • Inspirational/Motivational Speaker
    • Sales, Advertising, Marketing and Branding
    • Franchising
    • Private Equity
    • Mulit-unit Retailing
    • M&A
    • The American Dream
    • Success

News
FAQs
  • HOW TO BOOK Jose R. Costa?

    Our booking agents have successfully helped clients around the world secure talent like Jose R. Costa for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Jose R. Costa, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jose R. Costa or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Jose R. Costa?

    Booking fees for Jose R. Costa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jose R. Costa, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Jose R. Costa?

    All American Entertainment has successfully secured celebrity talent like Jose R. Costa for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jose R. Costa for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jose R. Costa or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jose R. Costa or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Jose R. Costa

Group President, Driven Brands Inc.

Travels From:
Charlotte, NC, USA
Speaking Fee:

Jose R. Costa Biography

Jose R. Costa has a background steeped in franchising, marketing, unit growth, enhancing customer experience and franchisee profitability amongst some of the most recognized brands in the world. He currently serves as Group President for Driven Brands where he leads MAACO®, CARSTAR® and Drive N Style®. Collectively, these brands operate more than 1,000 body shops across North America, generate more than $1.2 billion in annual system sales and further establish Driven Brands as a leader in the automotive aftermarket space.

Previous to his current role, which he assumed in October 2015, Costa was President of MAACO®, where he was responsible for managing and developing 500 automotive body shops across the U.S. and Canada. During his tenure, he improved MAACO®’s procedures and training practices, raised consistency among franchises, revamped operations and enhanced the look and feel of its advertising.

Prior to joining Driven Brands, he was Vice President of Marketing, R&D and Supply Chain at BURGER KING® where he grew Latin America's EBITDA from $50 million to $80 million in 26 months. Costa also served as President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.

Costa has over 20 years of experience both on the client and agency side, working for brands like Young & Rubicam, Bank of America, PepsiCo, and YUM Brands. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners and Roark Capital Group.

In 2016, Costa earned the prestigious 2016 Executive of the Year Gold Award in the Golden Bridge Awards®, an annual industry and peers recognition program honoring best companies in every major industry. He also won an Executive of the Year Bronze Stevie Award in the automotive and transport equipment industry for 2016. The Stevie Awards recognize outstanding performance in the workplace. He is also a National Association of Corporate Directors (NACD) Fellow, a credential that recognizes those committed to excellence in the boardroom, and a member of the Young Presidents Organization (YPO), the world’s leading peer network of chief executives and business leaders.

In April 2016, Costa was inducted as the chapter leader of the Charlotte chapter of Chaîne des Rôtisseurs, the world's oldest and most prestigious food society. He has continued to pursue social work with Big Brothers Big Sisters of Greater Miami, through which he has mentored a child in Miami for several years.

Costa has a Master's degree in Integrated Marketing Communications from Northwestern University and an MBA from University of Chicago.

Jose R. Costa Videos

  • Growth Through Pivoting, Jose Costa, Group President, Driven ...
  • Maaco President, Jose R Costa - YouTube

Jose R. Costa Speaking Topics


  • • Business Leadership
    • Empowerment
    • Inspirational/Motivational Speaker
    • Sales, Advertising, Marketing and Branding
    • Franchising
    • Private Equity
    • Mulit-unit Retailing
    • M&A
    • The American Dream
    • Success

FAQs on booking Jose R. Costa

  • How to book Jose R. Costa?

    Our booking agents have successfully helped clients around the world secure talent like Jose R. Costa for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Jose R. Costa, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jose R. Costa or any other celebrity of your choice.
  • How much does it cost to book Jose R. Costa?

    Booking fees for Jose R. Costa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jose R. Costa, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Jose R. Costa?

    All American Entertainment has successfully secured celebrity talent like Jose R. Costa for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jose R. Costa for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jose R. Costa or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jose R. Costa or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Jose R. Costa is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Jose R. Costa for your event is $50,000 - $100,000. Jose R. Costa generally travels from Charlotte, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Barbara Corcoran, Dr. Sheila Murray Bethel, Robert Stevenson and Tim Sanders. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jose R. Costa for an upcoming event.

Jose R. Costa Speaker Videos

  • Growth Through Pivoting, Jose Costa, Group President, Driven ...
    Maaco President, Jose R Costa - YouTube

Jose R. Costa Speaking Topics


  • • Business Leadership
    • Empowerment
    • Inspirational/Motivational Speaker
    • Sales, Advertising, Marketing and Branding
    • Franchising
    • Private Equity
    • Mulit-unit Retailing
    • M&A
    • The American Dream
    • Success

Jose R. Costa News

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Jose R. Costa

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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