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Jose R. Costa

Group President, Driven Brands Inc.

Group President, Driven Brands Inc.

Travels From Travels From:
Charlotte, NC, USA
Speaking Fee Speaking Fee:
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Jose R. Costa Biography

Jose R. Costa has a background steeped in franchising, marketing, unit growth, enhancing customer experience and franchisee profitability amongst some of the most recognized brands in the world. He currently serves as Group President for Driven Brands where he leads MAACO®, CARSTAR® and Drive N Style®. Collectively, these brands operate more than 1,000 body shops across North America, generate more than $1.2 billion in annual system sales and further establish Driven Brands as a leader in the automotive aftermarket space.

Previous to his current role, which he assumed in October 2015, Costa was President of MAACO®, where he was responsible for managing and developing 500 automotive body shops across the U.S. and Canada. During his tenure, he improved MAACO®’s procedures and training practices, raised consistency among franchises, revamped operations and enhanced the look and feel of its advertising.

Prior to joining Driven Brands, he was Vice President of Marketing, R&D and Supply Chain at BURGER KING® where he grew Latin America's EBITDA from $50 million to $80 million in 26 months. Costa also served as President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.

Costa has over 20 years of experience both on the client and agency side, working for brands like Young & Rubicam, Bank of America, PepsiCo, and YUM Brands. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners and Roark Capital Group.

In 2016, Costa earned the prestigious 2016 Executive of the Year Gold Award in the Golden Bridge Awards®, an annual industry and peers recognition program honoring best companies in every major industry. He also won an Executive of the Year Bronze Stevie Award in the automotive and transport equipment industry for 2016. The Stevie Awards recognize outstanding performance in the workplace. He is also a National Association of Corporate Directors (NACD) Fellow, a credential that recognizes those committed to excellence in the boardroom, and a member of the Young Presidents Organization (YPO), the world’s leading peer network of chief executives and business leaders.

In April 2016, Costa was inducted as the chapter leader of the Charlotte chapter of Chaîne des Rôtisseurs, the world's oldest and most prestigious food society. He has continued to pursue social work with Big Brothers Big Sisters of Greater Miami, through which he has mentored a child in Miami for several years.

Costa has a Master's degree in Integrated Marketing Communications from Northwestern University and an MBA from University of Chicago.

BOOK Jose R. Costa

Speaker profile last updated by AAE Talent Team on 02/21/2024.

Jose R. Costa Speaking Topics

    • Business Leadership
    • Empowerment
    • Inspirational/Motivational Speaker
    • Sales, Advertising, Marketing and Branding
    • Franchising
    • Private Equity
    • Mulit-unit Retailing
    • M&A
    • The American Dream
    • Success

Jose R. Costa Videos

  • Growth Through Pivoting, Jose Costa, Group President, Driven ...
  • Maaco President, Jose R Costa - YouTube

FAQs on booking Jose R. Costa

  • How do I book Jose R. Costa to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jose R. Costa for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jose R. Costa, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jose R. Costa or any other speaker of your choice.
  • What are the speaker fees for Jose R. Costa

    Speaking fees for Jose R. Costa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jose R. Costa are for live events and for virtual events. For the most current speaking fee to hire Jose R. Costa, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jose R. Costa speak about?

    Jose R. Costa is a keynote speaker and industry expert whose speaking topics include Business, Business Growth, Business Leadership, Empowerment, Entrepreneurship, Leadership, Marketing, Motivational, Sales, Venture Capital.
  • Where does Jose R. Costa travel from?

    Jose R. Costa generally travels from Charlotte, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Jose R. Costa’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Jose R. Costa for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jose R. Costa for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jose R. Costa or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Jose R. Costa is a keynote speaker and industry expert who speaks on a wide range of topics such as. The estimated speaking fee range to book Jose R. Costa for your event is $50,000 - $100,000. Jose R. Costa generally travels from Charlotte, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Alexandra Wilkis Wilson, R "Ray" Wang, Robert Stevenson, Sam Geist and Dr. Sheila Murray Bethel. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jose R. Costa for an upcoming live or virtual event.

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