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Americus Reed

Whitney M. Young Jr. Professor of Marketing at Wharton School of Business; Co-Founder of Persona Partners

Whitney M. Young Jr. Professor of Marketing at Wharton School of Business; Co-Founder of Persona Partners

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Americus Reed Biography

Dr. Americus Reed II is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view.

Most recently, Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person's identity are virtually immovable, or "sticky," providing new information for marketing managers about product loyalty.

Reed's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology.

Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.

Americus Reed Videos

  • Branding for a Better You | Americus Reed | TEDxPenn
    What do Nike, Apple, and Disney have in common? These are not just global brands with tremendous market valuation. These are symbols of...
  • BizTalks 2013: Americus Reed on "When Buying Is Being"
    Wharton Marketing Professor Americus Reed delivers the lecture, "When Buying Is Being: The Curious Case of Identity Loyalty," as part of the...
  • Professor Americus Reed on Marketing, Brands and the Creativity of Business
    Americus Reed is an associate professor of marketing at the Wharton School, University of Pennsylvania. He is the marketing department's only...

FAQs on booking Americus Reed

  • How do I book Americus Reed to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Americus Reed for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Americus Reed, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Americus Reed or any other speaker of your choice.
  • What are the speaker fees for Americus Reed

    Speaking fees for Americus Reed, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Americus Reed are for live events and for virtual events. For the most current speaking fee to hire Americus Reed, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Americus Reed speak about?

    Americus Reed is a keynote speaker and industry expert whose speaking topics include Sales, Marketing and Branding.
  • Where does Americus Reed travel from?

    Americus Reed generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Americus Reed’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Americus Reed for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Americus Reed for your next private or corporate function.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Americus Reed is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Americus Reed for your event is $30,000 - $50,000. Americus Reed generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Scott Jeffrey Miller, Liana Zavo, Tania Haigh and Laura Templeton. Contact All American Speakers for ratings, reviews, videos and information on scheduling Americus Reed for an upcoming live or virtual event.

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