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Americus Reed

Professor of Marketing, Wharton School of Business

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 Americus Reed Biography

Professor Americus Reed is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view.

Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person's identity are virtually immovable, or "sticky," providing new information for marketing managers about product loyalty.

Professor Reed's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology.

Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.

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Videos
News
  • How Sony's Walkman Changed the World

    "Mobility—the idea that you could take music with you—was huge," said Americus Reed, who teaches marketing at Wharton. "It was one of the early moments ...

FAQs
  • HOW TO BOOK Americus Reed?

    Our booking agents have successfully helped clients around the world secure talent like Americus Reed for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Americus Reed, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Americus Reed or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Americus Reed?

    Booking fees for Americus Reed, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Americus Reed, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Americus Reed?

    All American Entertainment has successfully secured celebrity talent like Americus Reed for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Americus Reed for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Americus Reed or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Americus Reed or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Americus Reed

Professor of Marketing, Wharton School of Business

Speaking Fee:

Americus Reed Biography

Professor Americus Reed is the Marketing Department's only "identity theorist," focusing his research on the role consumers' self concepts play in guiding buying decisions. He examines how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view.

Most recently, Professor Reed studied brand identity by examining the triggers that lead consumers to identify with and become loyal to a product, brand or logo. Other recent research looked at judgments that are linked to a person's identity are virtually immovable, or "sticky," providing new information for marketing managers about product loyalty.

Professor Reed's research has been published in top-tier academic journals including the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Personality and Social Psychology. His teaching interests include courses in Consumer Behavior, Marketing Research, Marketing Management, Organizational Behavior and Social Psychology.

Professor Reed received his PhD from the University of Florida, and his MS and BA degrees from Georgia State University.

Americus Reed Videos

  • BizTalks 2013: Americus Reed on "When Buying Is Being" - YouTube
  • Professor Americus Reed on Marketing, Brands and the Creativity of ...

FAQs on booking Americus Reed

  • How to book Americus Reed?

    Our booking agents have successfully helped clients around the world secure talent like Americus Reed for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Americus Reed, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Americus Reed or any other celebrity of your choice.
  • How much does it cost to book Americus Reed?

    Booking fees for Americus Reed, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Americus Reed, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Americus Reed?

    All American Entertainment has successfully secured celebrity talent like Americus Reed for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Americus Reed for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Americus Reed or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Americus Reed or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Americus Reed is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Americus Reed for your event is available upon request. Americus Reed generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Deborah Small, Jehoshua Eliashberg, George Day, Ron Berman and J. Scott Armstrong. Contact All American Speakers for ratings, reviews, videos and information on scheduling Americus Reed for an upcoming event.

Americus Reed Speaker Videos

  • BizTalks 2013: Americus Reed on "When Buying Is Being" - YouTube
    Professor Americus Reed on Marketing, Brands and the Creativity of ...

Americus Reed News

  • How Sony's Walkman Changed the World

    "Mobility—the idea that you could take music with you—was huge," said Americus Reed, who teaches marketing at Wharton. "It was one of the early moments ...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Americus Reed

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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