Joyce Layman Speaking Topics

• Leveraging LinkedIn: What Works, What Doesn’t, and Why It Matters More Than Ever

  Today, most business professionals have a LinkedIn profile, but LinkedIn’s own statistics show that 50% of them use it effectively, if at all. But as the 12th most searched website on the internet, LinkedIn is a valuable career and sales tool.

  You owe it to your personal (and professional) brand online to make sure your LinkedIn profile is seen a crowded virtual world – especially because potential clients, connections and employers are going to be looking at it whether you want them to or not.

  What You’ll Discover:

  Profile Optimization: Learn the “must-haves” for your LinkedIn profile to not just meet but exceed LinkedIn’s ‘All-Star’ standards.

  Strategic Connections: Gain insights into researching and making the right connections on the platform.

  Attracting Professionals: Understand how to leverage LinkedIn to draw other professionals for connection opportunities.

  Effective Messaging: Master strategies to distinguish yourself from your counterparts and competition through content and personal messages.

  Why It’s a Game-Changer:

  Daily Maximization: Learn tactics to get the most out of LinkedIn with just a few minutes of effort each day.

  Boost Your SSI Score: Learn the secrets to enhancing your SSI score, a valuable asset even if sales isn’t your focus.

  Through real-world stories and actionable strategies, this program empowers you to take control of your online presence, ensuring your LinkedIn profile isn’t just seen but truly stands out.

• Strategic Networking - The Networking Shift: Mastering the art of strategic connecting for professional results

  In the dynamic landscape of professional networking, the opportunities are endless, but so are the pitfalls. This isn’t just another ‘networking 101’ session; it’s your gateway to mastering the art of strategic connecting.

  What You’ll Learn:

  Beyond Networking Events: Understand that networking isn’t confined to in-person events and learn how to leverage opportunities in everyday scenarios.

  Avoid Common Mistakes: Gain insights into avoiding the prevalent networking mistakes, including those that occur even before attending an event.

  Positioning with Intention: Learn to strategically position yourself or your business to connect with intention and influence.

  Digital Age Relationship Management: Discover technology hacks to foster and maintain relationships in the digital era.

  The Outcome:

  Become an Asset: Transform into an invaluable asset to your network.

  Boost Business ROI: Leverage your network to enhance your business ROI.

  Note: Insights are drawn from Joyce’s published book, “Your Connecting Advantage: How to Turn Life into One Big Connecting Opportunity.”

Personal Branding - Make a Name for Yourself: How to Build Your Influence, Impact and Personal Brand

In today’s digital world, people often begin their search for you before they even meet you. No matter your role, your online reputation matters now more than ever. Research studies consistently reveal that people prefer to do business with, hire, buy from and work with people they like and trust.

What You’ll Learn:

The Importance of Online Reputation: Understand why your online persona is a cornerstone in building trust and likability, influencing how people perceive you even before a face-to-face encounter.

Leveraging Social Media: Discover how to utilize social media platforms not just for networking but as a tool to create a personal brand that connects with your audience.

Brand Monitoring: Learn how to monitor and manage your brand and reputation once they are established.

Why It’s a Must-Attend:

Become Your Own CMO: Step into the shoes of a Chief Marketing Officer for your personal brand, strategizing and building from the ground up.

Connection Economy Best Practices: Walk away with a toolkit of best practices for brand-building in the connection economy, where relationships and networks are the currency.

The Takeaway:

Valuable Connections: Learn to foster connections that are beneficial for you and create a ripple effect of value for others in your network.

Resilient Brand: Build a brand that not only stands out but is resilient, adapting to ever-changing online landscape while retaining its authenticity.

Join us in this interactive session where you will not only learn to build a brand but to nurture it grow your influence, and foster genuine, valuable connections in the digital space.

The Potential Difference: Unleashing Creativity, Accountability, and the Power of Mindset

We all have incredible potential to achieve our goals, but the difference between good and great is directly related to HOW you think. If knowing what to do was enough, we would all embrace and adapt to changes in our professional and personal lives with lightning speed. It takes more than motivation to overcome the internal hard-wiring our ancestors relied on to keep them safe (and stuck). This interactive program is not about soft and fluffy affirmations. It is about instead helping you understand how your thoughts, attitudes, and beliefs impact your actions and outcomes.

What You’ll Gain: How blind spots and negativity bias determine what you perceive what you perceive The power of self-talk and beliefs on your daily actions The subconscious mind’s natural response to change and how to push through the comfort zones that limit you How to 'coach' yourself and those around you forward during these uncertain times