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Kevin Roberts

Authority on Brands & the Future of Marketing; Executive Chairman, Saatchi & Saatchi; Creator of Groundbreaking Concept & Book: Lovemarks

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 Kevin Roberts Biography

Marketing is dead. Instead, you’ve got to create a movement, proclaims Kevin Roberts.

The foremost authority on brands, Roberts is a provocateur and inspirer with 45 years of business experience with several of the world’s leading companies, including Gillette, Procter & Gamble and Pepsi-Cola. Currently, Roberts is the New York-based Executive Chairman of Saatchi & Saatchi, the creative communications powerhouse he helped return to global prominence since taking the helm in 1997. He also has the role of Head Coach of Publicis Groupe, the world’s third largest communications company and owner of Saatchi & Saatchi

Roberts is the genius behind Lovemarks, a fixture in all marketing textbooks since he coined the concept and wrote the book – “Lovemarks: The Future Beyond Brands” (powerHouse Books, 2004) – showing how emotion can inspire businesses and brands to deliver sustainable value. Lovemarks was named one of the Advertising Age’s “Ideas of the Decade” in 2009.

This groundbreaking idea underpins Roberts’ consistent positioning at the top of world marketing, and he continues to apply this belief in an attempt to fundamentally change the face of marketing. Roberts enjoys an international reputation for an uncompromisingly positive, inspirational leadership style. He commands audiences with his passionate, entertaining and informative approach to business and life.

Born and educated in Lancaster in the north of England, Roberts has honorary appointments and doctorates at several universities. He is currently Honorary Professor of Innovation and Creativity at the University of Auckland Business School (New Zealand), Honorary Professor of Creative Leadership at Lancaster University (UK) and Honorary Professor of Leadership & Innovation at Victoria University (Canada). For 10 years, he was CEO in Residence at the Judge Business School, University of Cambridge, and has lectured at Stanford, Wharton, Tuck, Oxford and Beijing.

In 2013, Roberts, a New Zealand citizen, was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Currently, he is business ambassador for the New Zealand United States Council. He is a former director of the New Zealand Rugby Union and former chairman of USA Rugby.

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Videos
Books
64 Shots: Leadership in a Crazy World

64 Shots: Leadership in a Crazy World

The Lovemarks Effect: Winning in the Consumer Revolution

The Lovemarks Effect: Winning in the Consumer Revolution

Lovemarks

Lovemarks

Sisomo: The Future on Screen

Sisomo: The Future on Screen

Speaking Topics
  • Making It In Today's Post Catastrophic World

    Kevin Roberts shares with young people, ideas on chasing their dreams and living a fulfilling life. The speech covers the importance of thinking with the heart, living for ideas, and heading to the radically-optimistic edge.

  • Love On the Edge

    Kevin Roberts shares his ideas to help New Zealand Pinot Noir thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the "shelf back" to reach the heart of the consumer, and building participation.

  • Turn Your Brand Into a Lovemark

    Brands are running out of juice, says Kevin Roberts. Love – the powerful emotional connection between companies, their people and their brands – is the key to long-term success and unwavering customer loyalty. After all, humans live by their emotions; it’s how we make decisions and run our lives. Business needs love, he emphasizes. Drawing from recognized real-world examples – Nike, Starbucks, IKEA, Coca-Cola – Roberts explores the story of Lovemarks, a concept he coined a decade ago that has since transformed the future of marketing, and explains how and why it is relevant to any endeavor (not just marketing) – and any person – that draws on the value of ideas. The ultimate goal of every business leader is to make their organization a Lovemark

  • The Future of Engagement: Big Data + Big Emotion

    Over the last decade, the marketing landscape has changed – and continues to change – exponentially as marketers and consumers both become more sophisticated, technologically adept, price-smart and increasingly conscious of the impact of a good reputation. This tech-led empowerment will only grow as the “Internet of Things” connects everything to everyone; it scrutinizes our daily lives down to the moment, and allows companies to access and use ever-more data – location, interests, purchasing and search histories – to tailor messages and advertisements. However, Big Data is merely rational, explains Kevin Roberts. It gives marketers an incredible ability to draw patterns, identify interest and even attempt to predict future action. It does not help create loyalty or provide understanding of human value or emotional reasoning. Roberts discusses why data doesn’t mean anything without empathy, and explores how marketers must leverage both to build “loved brands.” After all, Big Data can read the lines, but not between them.

  • Creative Leadership in the Age of Now

    In business, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively and instinctively – and be driven by ideas, not rules, believes Kevin Roberts. Creativity, he says, is today’s most important leadership quality to cope with growing complexity. However, creative leaders are not a common breed. Roberts talks about how to find them and cultivate them, and frames his model of creative leadership – the next radical order for solving problems, increasing competitiveness, accelerating brands, driving business results, and winning in an always-on world. In the Age of Now, he says, creative leaders thrive and flourish. “We live in a VUCA world and it’s the people who make it Vibrant, Unreal, Crazy and Astounding who are tasked and ready to win.”

News
FAQs
  • HOW TO BOOK Kevin Roberts?

    Our booking agents have successfully helped clients around the world secure talent like Kevin Roberts for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Kevin Roberts, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Kevin Roberts or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Kevin Roberts?

    Booking fees for Kevin Roberts, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Kevin Roberts, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Kevin Roberts?

    All American Entertainment has successfully secured celebrity talent like Kevin Roberts for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Kevin Roberts for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Kevin Roberts or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Kevin Roberts or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Kevin Roberts

Authority on Brands & the Future of Marketing; Executive Chairman, Saatchi & Saatchi; Creator of Groundbreaking Concept & Book: Lovemarks

Travels From:
New York, NY, USA
Speaking Fee:

Kevin Roberts Biography

Marketing is dead. Instead, you’ve got to create a movement, proclaims Kevin Roberts.

The foremost authority on brands, Roberts is a provocateur and inspirer with 45 years of business experience with several of the world’s leading companies, including Gillette, Procter & Gamble and Pepsi-Cola. Currently, Roberts is the New York-based Executive Chairman of Saatchi & Saatchi, the creative communications powerhouse he helped return to global prominence since taking the helm in 1997. He also has the role of Head Coach of Publicis Groupe, the world’s third largest communications company and owner of Saatchi & Saatchi

Roberts is the genius behind Lovemarks, a fixture in all marketing textbooks since he coined the concept and wrote the book – “Lovemarks: The Future Beyond Brands” (powerHouse Books, 2004) – showing how emotion can inspire businesses and brands to deliver sustainable value. Lovemarks was named one of the Advertising Age’s “Ideas of the Decade” in 2009.

This groundbreaking idea underpins Roberts’ consistent positioning at the top of world marketing, and he continues to apply this belief in an attempt to fundamentally change the face of marketing. Roberts enjoys an international reputation for an uncompromisingly positive, inspirational leadership style. He commands audiences with his passionate, entertaining and informative approach to business and life.

Born and educated in Lancaster in the north of England, Roberts has honorary appointments and doctorates at several universities. He is currently Honorary Professor of Innovation and Creativity at the University of Auckland Business School (New Zealand), Honorary Professor of Creative Leadership at Lancaster University (UK) and Honorary Professor of Leadership & Innovation at Victoria University (Canada). For 10 years, he was CEO in Residence at the Judge Business School, University of Cambridge, and has lectured at Stanford, Wharton, Tuck, Oxford and Beijing.

In 2013, Roberts, a New Zealand citizen, was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Currently, he is business ambassador for the New Zealand United States Council. He is a former director of the New Zealand Rugby Union and former chairman of USA Rugby.

Kevin Roberts Videos

  • Kevin Roberts on Branding - Ideas are the currency of the future
    HSM presents WOBI :: World of Business Ideas, a powerhouse of actionable ideas from people shaping the world today. We've also launched a new...
  • Kevin Roberts - Presentation - LGNZ 2015 Conference - YouTube
  • Kevin Roberts, Executive Chairman, Saatchi & Saatchi - YouTube

Kevin Roberts Books

Speaker Lists Featuring Kevin Roberts

Kevin Roberts Speaking Topics

  • Making It In Today's Post Catastrophic World

    Kevin Roberts shares with young people, ideas on chasing their dreams and living a fulfilling life. The speech covers the importance of thinking with the heart, living for ideas, and heading to the radically-optimistic edge.

  • Love On the Edge

    Kevin Roberts shares his ideas to help New Zealand Pinot Noir thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the "shelf back" to reach the heart of the consumer, and building participation.

  • Turn Your Brand Into a Lovemark

    Brands are running out of juice, says Kevin Roberts. Love – the powerful emotional connection between companies, their people and their brands – is the key to long-term success and unwavering customer loyalty. After all, humans live by their emotions; it’s how we make decisions and run our lives. Business needs love, he emphasizes. Drawing from recognized real-world examples – Nike, Starbucks, IKEA, Coca-Cola – Roberts explores the story of Lovemarks, a concept he coined a decade ago that has since transformed the future of marketing, and explains how and why it is relevant to any endeavor (not just marketing) – and any person – that draws on the value of ideas. The ultimate goal of every business leader is to make their organization a Lovemark

  • The Future of Engagement: Big Data + Big Emotion

    Over the last decade, the marketing landscape has changed – and continues to change – exponentially as marketers and consumers both become more sophisticated, technologically adept, price-smart and increasingly conscious of the impact of a good reputation. This tech-led empowerment will only grow as the “Internet of Things” connects everything to everyone; it scrutinizes our daily lives down to the moment, and allows companies to access and use ever-more data – location, interests, purchasing and search histories – to tailor messages and advertisements. However, Big Data is merely rational, explains Kevin Roberts. It gives marketers an incredible ability to draw patterns, identify interest and even attempt to predict future action. It does not help create loyalty or provide understanding of human value or emotional reasoning. Roberts discusses why data doesn’t mean anything without empathy, and explores how marketers must leverage both to build “loved brands.” After all, Big Data can read the lines, but not between them.

  • Creative Leadership in the Age of Now

    In business, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively and instinctively – and be driven by ideas, not rules, believes Kevin Roberts. Creativity, he says, is today’s most important leadership quality to cope with growing complexity. However, creative leaders are not a common breed. Roberts talks about how to find them and cultivate them, and frames his model of creative leadership – the next radical order for solving problems, increasing competitiveness, accelerating brands, driving business results, and winning in an always-on world. In the Age of Now, he says, creative leaders thrive and flourish. “We live in a VUCA world and it’s the people who make it Vibrant, Unreal, Crazy and Astounding who are tasked and ready to win.”

FAQs on booking Kevin Roberts

  • How to book Kevin Roberts?

    Our booking agents have successfully helped clients around the world secure talent like Kevin Roberts for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Kevin Roberts, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Kevin Roberts or any other celebrity of your choice.
  • How much does it cost to book Kevin Roberts?

    Booking fees for Kevin Roberts, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Kevin Roberts, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Kevin Roberts?

    All American Entertainment has successfully secured celebrity talent like Kevin Roberts for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Kevin Roberts for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Kevin Roberts or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Kevin Roberts or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Kevin Roberts is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Kevin Roberts for your event is $50,000 - $100,000. Kevin Roberts generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Randi Zuckerberg, Guy Kawasaki, Gary Vaynerchuk, Tony Hsieh and Peter Diamandis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Kevin Roberts for an upcoming event.

Kevin Roberts Speaker Videos

  • Kevin Roberts on Branding - Ideas are the currency of the future
    HSM presents WOBI :: World of Business Ideas, a powerhouse of actionable ideas from people shaping the world today. We've also launched a new YouTube channel: http://www.youtube.com/wobi. Visit and...
    Kevin Roberts - Presentation - LGNZ 2015 Conference - YouTube
  • Kevin Roberts, Executive Chairman, Saatchi & Saatchi - YouTube
    Kevin Roberts, CEO, Saatchi & Saatchi - YouTube
  • Ken Dychtwald at American Society on Aging 2013
    Entrepreneurs Club Event - Kevin Roberts Interview - YouTube

Kevin Roberts Speaking Topics

  • Making It In Today's Post Catastrophic World

    Kevin Roberts shares with young people, ideas on chasing their dreams and living a fulfilling life. The speech covers the importance of thinking with the heart, living for ideas, and heading to the radically-optimistic edge.

  • Love On the Edge

    Kevin Roberts shares his ideas to help New Zealand Pinot Noir thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the "shelf back" to reach the heart of the consumer, and building participation.

  • Turn Your Brand Into a Lovemark

    Brands are running out of juice, says Kevin Roberts. Love – the powerful emotional connection between companies, their people and their brands – is the key to long-term success and unwavering customer loyalty. After all, humans live by their emotions; it’s how we make decisions and run our lives. Business needs love, he emphasizes. Drawing from recognized real-world examples – Nike, Starbucks, IKEA, Coca-Cola – Roberts explores the story of Lovemarks, a concept he coined a decade ago that has since transformed the future of marketing, and explains how and why it is relevant to any endeavor (not just marketing) – and any person – that draws on the value of ideas. The ultimate goal of every business leader is to make their organization a Lovemark

  • The Future of Engagement: Big Data + Big Emotion

    Over the last decade, the marketing landscape has changed – and continues to change – exponentially as marketers and consumers both become more sophisticated, technologically adept, price-smart and increasingly conscious of the impact of a good reputation. This tech-led empowerment will only grow as the “Internet of Things” connects everything to everyone; it scrutinizes our daily lives down to the moment, and allows companies to access and use ever-more data – location, interests, purchasing and search histories – to tailor messages and advertisements. However, Big Data is merely rational, explains Kevin Roberts. It gives marketers an incredible ability to draw patterns, identify interest and even attempt to predict future action. It does not help create loyalty or provide understanding of human value or emotional reasoning. Roberts discusses why data doesn’t mean anything without empathy, and explores how marketers must leverage both to build “loved brands.” After all, Big Data can read the lines, but not between them.

  • Creative Leadership in the Age of Now

    In business, reengineering and restructuring and re-everything only add incremental growth. Rigid process-driven organizations need to act more intuitively and instinctively – and be driven by ideas, not rules, believes Kevin Roberts. Creativity, he says, is today’s most important leadership quality to cope with growing complexity. However, creative leaders are not a common breed. Roberts talks about how to find them and cultivate them, and frames his model of creative leadership – the next radical order for solving problems, increasing competitiveness, accelerating brands, driving business results, and winning in an always-on world. In the Age of Now, he says, creative leaders thrive and flourish. “We live in a VUCA world and it’s the people who make it Vibrant, Unreal, Crazy and Astounding who are tasked and ready to win.”

Kevin Roberts News

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Speakers Similar to Kevin Roberts

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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