Marketing is dead. Instead, you’ve got to create a movement, proclaims Kevin Roberts.
The foremost authority on brands, Roberts is a provocateur and inspirer with 45 years of business experience with several of the world’s leading companies, including Gillette, Procter & Gamble and Pepsi-Cola. Currently, Roberts is the New York-based Executive Chairman of Saatchi & Saatchi, the creative communications powerhouse he helped return to global prominence since taking the helm in 1997. He also has the role of Head Coach of Publicis Groupe, the world’s third largest communications company and owner of Saatchi & Saatchi
Roberts is the genius behind Lovemarks, a fixture in all marketing textbooks since he coined the concept and wrote the book – “Lovemarks: The Future Beyond Brands” (powerHouse Books, 2004) – showing how emotion can inspire businesses and brands to deliver sustainable value. Lovemarks was named one of the Advertising Age’s “Ideas of the Decade” in 2009.
This groundbreaking idea underpins Roberts’ consistent positioning at the top of world marketing, and he continues to apply this belief in an attempt to fundamentally change the face of marketing. Roberts enjoys an international reputation for an uncompromisingly positive, inspirational leadership style. He commands audiences with his passionate, entertaining and informative approach to business and life.
Born and educated in Lancaster in the north of England, Roberts has honorary appointments and doctorates at several universities. He is currently Honorary Professor of Innovation and Creativity at the University of Auckland Business School (New Zealand), Honorary Professor of Creative Leadership at Lancaster University (UK) and Honorary Professor of Leadership & Innovation at Victoria University (Canada). For 10 years, he was CEO in Residence at the Judge Business School, University of Cambridge, and has lectured at Stanford, Wharton, Tuck, Oxford and Beijing.
In 2013, Roberts, a New Zealand citizen, was made a Companion of the New Zealand Order of Merit (CNZM) for services to business and the community. Currently, he is business ambassador for the New Zealand United States Council. He is a former director of the New Zealand Rugby Union and former chairman of USA Rugby.
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