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Brian Wansink

Director, Cornell Food and Brand Lab Author, Mindless Eating

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 Brian Wansink Biography

Brian Wansink, has been referred to as the "Sherlock Holmes of Food" and the "Wizard of Why" for his work in the fields of food psychology and eating behavior.

According to Wansink, the average person makes around 250 decisions about food every day – breakfast or no breakfast? Pop-tart or bagel? Part of it or all of it? Kitchen or car? Brian Wansink believes that most of us don't overeat because we're hungry. We overeat because of family and friends, packages and plates, names and numbers, labels and lights, colors and candles, shapes and smells, distractions and distances, cupboards and containers.

Wansink , the Dyson Professor of Marketing and Nutritional Science at Cornell, oversees the Cornell Food & Brand Lab. He is also author of the bestselling book Mindless Eating: Why We Eat More Than We Think. In addition to Mindless Eating, Wansink is author of over 100 academic articles and books, including Marketing Nutrition, Asking Questions, and Consumer Panels. Wansink's work at the lab helps companies develop "win-win" ways to help people eat more nutritiously and to better control how much they eat. His academic research on food psychology and behavior change has been published in the world's top marketing, medical, and nutrition journals and has won national and international awards for its relevance to consumers

From 2007-2009 Wansink was granted a leave-of-absence from Cornell to accept a Presidential appointment as Executive Director of USDA's Center for Nutrition Policy and Promotion, the Federal agency in charge of developing 2010 Dietary Guidelines and promoting the Food Guide Pyramid (MyPyramid.gov). While there, web hits to Dietary Guidelines increased 44% to 5.4 million/day, and he was named ABC World News Person of the Week.

Wansink is a popular speaker at numerous conferences worldwide, helping organizations reach consumers trying to transition to a healthier lifestyle.

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Books
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)

Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)

Mindless Eating: Why We Eat More Than We Think

Mindless Eating: Why We Eat More Than We Think

Speaking Topics
  • Mindless Eating and Mindless Solutions

    Regardless of how tuned in we think we are to our environment, we are a nation of mindless eaters. The good news, however, is the same tricks that lead us to eat too much can be easily reversed to help us mindlessly eat less instead of mindlessly overeating. Based on the award-winning, internationally broadcasted studies from Cornell’s Food and Brand Lab, Director and Professor Brian Wansink’s presentation starts with the myths of mindless eating, and moves to the small changes people can make to mindlessly eat less. As the first and last sentence of the book Mindless Eating states: “The best diet is the diet you don’t know you’re on.”

  • From Mindless Eating To Healthy Eating

    The most immediate opportunity to reverse mindless eating in our communities and in our lives, is in our homes. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink shows the myths of Mindless Eating. Based on new research – illustrated with compelling videos – he shows the small consistent changes that individuals, families, and communities can make that transforms Mindless Eating into healthy eating.

  • Tips, Tricks, and Mindless Eating Solutions For Parents

    As parents, we control 72% of all of the food choices made by our children. It’s either for the better or for the worse. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink gives solutions on how the Nutritional Gatekeeper of the home can turn-around the way their family eats – without their family even knowing it. Through behind the scenes experiments and hidden cameras, Dr. Wansink vividly addresses the “clean plate club,” vegetable tricks, unfamiliar foods, food jags, snacking, and even school lunches.

  • Marketing Nutrition

    Marketing nutrition is not a milk moustache ad or a 2-for-1 coupon on yogurt. The opportunities for smart, well-intended companies can be magnified by understanding not their core market, but by understanding the nutrition predisposed marketing. Based on his award-winning Cornell research, his book Marketing Nutrition, and as his years as Executive Director of the US Dietary Guidelines, and his book, Marketing Professor Dr. Brian Wansink gives the surprising specifics of what will and won’t work to capture this new market.

FAQs
  • HOW TO BOOK Brian Wansink?

    Our booking agents have successfully helped clients around the world secure talent like Brian Wansink for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Brian Wansink, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Brian Wansink or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Brian Wansink?

    Booking fees for Brian Wansink, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Brian Wansink, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Brian Wansink?

    All American Entertainment has successfully secured celebrity talent like Brian Wansink for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Brian Wansink for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Brian Wansink or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Brian Wansink or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Brian Wansink

Director, Cornell Food and Brand Lab Author, Mindless Eating

Travels From:
New York, NY, USA
Speaking Fee:

Brian Wansink Biography

Brian Wansink, has been referred to as the "Sherlock Holmes of Food" and the "Wizard of Why" for his work in the fields of food psychology and eating behavior.

According to Wansink, the average person makes around 250 decisions about food every day – breakfast or no breakfast? Pop-tart or bagel? Part of it or all of it? Kitchen or car? Brian Wansink believes that most of us don't overeat because we're hungry. We overeat because of family and friends, packages and plates, names and numbers, labels and lights, colors and candles, shapes and smells, distractions and distances, cupboards and containers.

Wansink , the Dyson Professor of Marketing and Nutritional Science at Cornell, oversees the Cornell Food & Brand Lab. He is also author of the bestselling book Mindless Eating: Why We Eat More Than We Think. In addition to Mindless Eating, Wansink is author of over 100 academic articles and books, including Marketing Nutrition, Asking Questions, and Consumer Panels. Wansink's work at the lab helps companies develop "win-win" ways to help people eat more nutritiously and to better control how much they eat. His academic research on food psychology and behavior change has been published in the world's top marketing, medical, and nutrition journals and has won national and international awards for its relevance to consumers

From 2007-2009 Wansink was granted a leave-of-absence from Cornell to accept a Presidential appointment as Executive Director of USDA's Center for Nutrition Policy and Promotion, the Federal agency in charge of developing 2010 Dietary Guidelines and promoting the Food Guide Pyramid (MyPyramid.gov). While there, web hits to Dietary Guidelines increased 44% to 5.4 million/day, and he was named ABC World News Person of the Week.

Wansink is a popular speaker at numerous conferences worldwide, helping organizations reach consumers trying to transition to a healthier lifestyle.

Brian Wansink Books

Brian Wansink Speaking Topics

  • Mindless Eating and Mindless Solutions

    Regardless of how tuned in we think we are to our environment, we are a nation of mindless eaters. The good news, however, is the same tricks that lead us to eat too much can be easily reversed to help us mindlessly eat less instead of mindlessly overeating. Based on the award-winning, internationally broadcasted studies from Cornell’s Food and Brand Lab, Director and Professor Brian Wansink’s presentation starts with the myths of mindless eating, and moves to the small changes people can make to mindlessly eat less. As the first and last sentence of the book Mindless Eating states: “The best diet is the diet you don’t know you’re on.”

  • From Mindless Eating To Healthy Eating

    The most immediate opportunity to reverse mindless eating in our communities and in our lives, is in our homes. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink shows the myths of Mindless Eating. Based on new research – illustrated with compelling videos – he shows the small consistent changes that individuals, families, and communities can make that transforms Mindless Eating into healthy eating.

  • Tips, Tricks, and Mindless Eating Solutions For Parents

    As parents, we control 72% of all of the food choices made by our children. It’s either for the better or for the worse. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink gives solutions on how the Nutritional Gatekeeper of the home can turn-around the way their family eats – without their family even knowing it. Through behind the scenes experiments and hidden cameras, Dr. Wansink vividly addresses the “clean plate club,” vegetable tricks, unfamiliar foods, food jags, snacking, and even school lunches.

  • Marketing Nutrition

    Marketing nutrition is not a milk moustache ad or a 2-for-1 coupon on yogurt. The opportunities for smart, well-intended companies can be magnified by understanding not their core market, but by understanding the nutrition predisposed marketing. Based on his award-winning Cornell research, his book Marketing Nutrition, and as his years as Executive Director of the US Dietary Guidelines, and his book, Marketing Professor Dr. Brian Wansink gives the surprising specifics of what will and won’t work to capture this new market.

FAQs on booking Brian Wansink

  • How to book Brian Wansink?

    Our booking agents have successfully helped clients around the world secure talent like Brian Wansink for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Brian Wansink, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Brian Wansink or any other celebrity of your choice.
  • How much does it cost to book Brian Wansink?

    Booking fees for Brian Wansink, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Brian Wansink, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Brian Wansink?

    All American Entertainment has successfully secured celebrity talent like Brian Wansink for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Brian Wansink for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Brian Wansink or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Brian Wansink or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Brian Wansink is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Brian Wansink for your event is $30,000 - $50,000. Brian Wansink generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Richard Simmons, Shawn Achor, Adam Richman, Ralph Nader and Robin Miller. Contact All American Speakers for ratings, reviews, videos and information on scheduling Brian Wansink for an upcoming event.

Brian Wansink Speaking Topics

  • Mindless Eating and Mindless Solutions

    Regardless of how tuned in we think we are to our environment, we are a nation of mindless eaters. The good news, however, is the same tricks that lead us to eat too much can be easily reversed to help us mindlessly eat less instead of mindlessly overeating. Based on the award-winning, internationally broadcasted studies from Cornell’s Food and Brand Lab, Director and Professor Brian Wansink’s presentation starts with the myths of mindless eating, and moves to the small changes people can make to mindlessly eat less. As the first and last sentence of the book Mindless Eating states: “The best diet is the diet you don’t know you’re on.”

  • From Mindless Eating To Healthy Eating

    The most immediate opportunity to reverse mindless eating in our communities and in our lives, is in our homes. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink shows the myths of Mindless Eating. Based on new research – illustrated with compelling videos – he shows the small consistent changes that individuals, families, and communities can make that transforms Mindless Eating into healthy eating.

  • Tips, Tricks, and Mindless Eating Solutions For Parents

    As parents, we control 72% of all of the food choices made by our children. It’s either for the better or for the worse. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink gives solutions on how the Nutritional Gatekeeper of the home can turn-around the way their family eats – without their family even knowing it. Through behind the scenes experiments and hidden cameras, Dr. Wansink vividly addresses the “clean plate club,” vegetable tricks, unfamiliar foods, food jags, snacking, and even school lunches.

  • Marketing Nutrition

    Marketing nutrition is not a milk moustache ad or a 2-for-1 coupon on yogurt. The opportunities for smart, well-intended companies can be magnified by understanding not their core market, but by understanding the nutrition predisposed marketing. Based on his award-winning Cornell research, his book Marketing Nutrition, and as his years as Executive Director of the US Dietary Guidelines, and his book, Marketing Professor Dr. Brian Wansink gives the surprising specifics of what will and won’t work to capture this new market.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Brian Wansink

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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