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Sasha Strauss

Managing Director at Innovation Protocol, A Brand Strategy Consulting Firm for Innovators, MBA Professor at USC and UCLA

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Sasha Strauss Biography

In the midst of full time international work, Professor Sasha Strauss finished graduate school at USC in Communications, and UCLA in Business, and chose to stay on campus for eight more years— teaching graduate brand strategy and marketing courses as a professor at both universities to this day. Daily presentations to skeptical students and executives helped Strauss hone his speech craft, advancing him into the top ranks of global speakers.

Professor Strauss speaks at companies like Nestlé and LEGO, and conferences like TEDx and Google Think, delivering these award-winning forums worldwide, from China to Chile. He does all this while taking calls from NPR, Forbes and The Wall Street Journal as they seek his timely guidance on branding anything from corporations to nations. With a unique and proven perspective on how brands should be built and communicated, Professor Strauss opened his own brand management consultancy, Innovation Protocol, in Downtown Los Angeles. Since the company’s first day in 2006, 10% of every employee’s time has been given to non-profits and philanthropies. Now, with 20 coworkers in LA, San Francisco and New York, Innovation Protocol is a philanthropic force, delivering millions in non-profit brand development guidance internationally. The other 90% of the workforce’s time is spent brand thinking on behalf of many of the world’s most prominent brands, such as PayPal and Disney. All this traveling means Professor Strauss steps onto 100 commercial airplane flights a year, but can never check luggage for fear of missing a connection.

When feeding himself on the road he only goes for fruits, nuts and vegetables, but his favorite travel activity is dining in the homes of host families across cultures—where he will eat virtually anything he is served. Professor Strauss’ latest speech work, ‘Branding in the New Normal’, chronicles the distracted journey of the contemporary consumer mind, and outlines the seven must-do methods for building enduring brands in these wild times of global social, mobile, big data, and 3D printing.

Speaking Topics
  • Brand Leaders in the New Normal

    Nobody cares if you're a .com, .org, or .net. All they see is an organization of people with common objectives, and a leader. Examine any institution you admire, and quickly the leader becomes the most significant ingredient.

    That leader, you, must consider that human communication has fundamentally changed. If the Gutenberg press, the telegraph, and the phone each restitched the fabric of society, then the Internet did too. And its most significant disruption is in how humans now communicate.

    Success in any realm will depend on thought-provoking brands and their well-defined leaders, built for this new time in the history of communication. This follow-up talk by Prof. Sasha Strauss builds on last year's "Branding in the New Normal" with entirely new subject matter (and doodles) on how brand leaders lead leaders in this 'now normal'.

  • NONPROFITS

    While nonprofit branding tends to be the most challenging, it is also the most rewarding. Typically, nonprofits have limited marketing budgets, limited staff and limited resources. While faced with challenges, nonprofits require successful branding in order to be sustainable. The Susan G. Komen Foundation, Share our Strength, Product (RED)— these organizations found their way to fame and funding through strong, creative and consumer-centric branding. This seminar will share proven techniques for defining, articulating and promoting a nonprofit brand. We’ll explore case studies exemplifying how to successfully engage and retain staff, volunteers and donors to ensure longterm success. From volunteers to board members, this session is perfect for all those involved in the nonprofit sector

  • STARTUPS

    Startups can be sexy, but they can also be extremely stressful. While they tend to be the topic everyone wants to discuss and an entrepreneur’s dream to lead, startups require a very calculated and timely brand strategy—too much too soon screams superficial, too little too late is just bad business. The seminar will discuss the development process of all startups, successful strategies for each stage of growth as well as successful case studies where branding helped to build startups into iconic brands. This session is right for any startup leader, entrepreneur, venture capital investor, and anyone else intrigued by the fascinating world of startups.

  • SOCIAL MEDIA

    Your grandmother’s on Facebook. You got a job offer from a friend of your ex-ex-boss through LinkedIn. You stayed up on small town politics through Twitter. There’s no way around it—social media is here to stay. It’s not only the social medium of choice; it’s the connector of global consumers. Product enthusiasts in Japan are sharing how-tos with pen-pals in Italy. Gamers build global clans of fellow players, unified via their digital identities alone. Teachers assign homework via Twitter tweets and big brands have successfully managed a crisis through social media exclusively. This seminar will discuss where brands fit in the wide world of social media culture. We’ll talk about each of the channels, success stories within each one as well as some must-do practices for marketers looking to leverage social media as promotional venue. Facebookers and skeptics alike will enjoy this timely session.

  • B2B

    Branding isn’t just confined to the consumer goods and services industry. Now, more than ever, branding is vital to B2B companies. In fact, some of the strongest brands are in the B2B sector—firms such as Cisco Systems, Intel, Halliburton, SAP, GE, and Texas Instruments have consistently been ranked among the top brands in the world. Such companies are seizing the opportunity to change the perception that B2B companies must be dry in nature. We’ll show you how to use branding to make your firm the easy choice for manager navigating through an infinitely long list of suppliers. This session is for those who are looking to differentiate themselves on more than just price and build long term customer relationships.

  • NATION BRANDING

    As the internet brought the world closer together, governments supported by tourism revenue took a bold stance —they defined how they were to be known and spent money telling travelers worldwide why their land should be a destination. Well, it worked for a little while, but now almost all tourism economies advertise their story. Destination branding isn’t nation branding though. It’s marketing on behalf of a single industry—tourism. Nations deserve an identity that’s unique and inclusive, both for those beyond their borders and for those living within them. National identity brings people together, sets the stage for international discourse, and encourages trade with like-minded nations worldwide. In this session we will discuss how and why to nation brand.

Videos
FAQs
  • HOW TO BOOK Sasha Strauss?

    Our booking agents have successfully helped clients around the world secure talent like Sasha Strauss for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Sasha Strauss, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sasha Strauss or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Sasha Strauss?

    Booking fees for Sasha Strauss, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sasha Strauss, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Sasha Strauss?

    All American Entertainment has successfully secured celebrity talent like Sasha Strauss for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sasha Strauss for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sasha Strauss or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sasha Strauss or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Managing Director at Innovation Protocol, A Brand Strategy Consulting Firm for Innovators, MBA Professor at USC and UCLA

Travels From:
Los Angeles, CA, USA
Speaking Fee:

Sasha Strauss Biography

In the midst of full time international work, Professor Sasha Strauss finished graduate school at USC in Communications, and UCLA in Business, and chose to stay on campus for eight more years— teaching graduate brand strategy and marketing courses as a professor at both universities to this day. Daily presentations to skeptical students and executives helped Strauss hone his speech craft, advancing him into the top ranks of global speakers.

Professor Strauss speaks at companies like Nestlé and LEGO, and conferences like TEDx and Google Think, delivering these award-winning forums worldwide, from China to Chile. He does all this while taking calls from NPR, Forbes and The Wall Street Journal as they seek his timely guidance on branding anything from corporations to nations. With a unique and proven perspective on how brands should be built and communicated, Professor Strauss opened his own brand management consultancy, Innovation Protocol, in Downtown Los Angeles. Since the company’s first day in 2006, 10% of every employee’s time has been given to non-profits and philanthropies. Now, with 20 coworkers in LA, San Francisco and New York, Innovation Protocol is a philanthropic force, delivering millions in non-profit brand development guidance internationally. The other 90% of the workforce’s time is spent brand thinking on behalf of many of the world’s most prominent brands, such as PayPal and Disney. All this traveling means Professor Strauss steps onto 100 commercial airplane flights a year, but can never check luggage for fear of missing a connection.

When feeding himself on the road he only goes for fruits, nuts and vegetables, but his favorite travel activity is dining in the homes of host families across cultures—where he will eat virtually anything he is served. Professor Strauss’ latest speech work, ‘Branding in the New Normal’, chronicles the distracted journey of the contemporary consumer mind, and outlines the seven must-do methods for building enduring brands in these wild times of global social, mobile, big data, and 3D printing.

Sasha Strauss Speaking Topics

  • Brand Leaders in the New Normal

    Nobody cares if you're a .com, .org, or .net. All they see is an organization of people with common objectives, and a leader. Examine any institution you admire, and quickly the leader becomes the most significant ingredient.

    That leader, you, must consider that human communication has fundamentally changed. If the Gutenberg press, the telegraph, and the phone each restitched the fabric of society, then the Internet did too. And its most significant disruption is in how humans now communicate.

    Success in any realm will depend on thought-provoking brands and their well-defined leaders, built for this new time in the history of communication. This follow-up talk by Prof. Sasha Strauss builds on last year's "Branding in the New Normal" with entirely new subject matter (and doodles) on how brand leaders lead leaders in this 'now normal'.

  • NONPROFITS

    While nonprofit branding tends to be the most challenging, it is also the most rewarding. Typically, nonprofits have limited marketing budgets, limited staff and limited resources. While faced with challenges, nonprofits require successful branding in order to be sustainable. The Susan G. Komen Foundation, Share our Strength, Product (RED)— these organizations found their way to fame and funding through strong, creative and consumer-centric branding. This seminar will share proven techniques for defining, articulating and promoting a nonprofit brand. We’ll explore case studies exemplifying how to successfully engage and retain staff, volunteers and donors to ensure longterm success. From volunteers to board members, this session is perfect for all those involved in the nonprofit sector

  • STARTUPS

    Startups can be sexy, but they can also be extremely stressful. While they tend to be the topic everyone wants to discuss and an entrepreneur’s dream to lead, startups require a very calculated and timely brand strategy—too much too soon screams superficial, too little too late is just bad business. The seminar will discuss the development process of all startups, successful strategies for each stage of growth as well as successful case studies where branding helped to build startups into iconic brands. This session is right for any startup leader, entrepreneur, venture capital investor, and anyone else intrigued by the fascinating world of startups.

  • SOCIAL MEDIA

    Your grandmother’s on Facebook. You got a job offer from a friend of your ex-ex-boss through LinkedIn. You stayed up on small town politics through Twitter. There’s no way around it—social media is here to stay. It’s not only the social medium of choice; it’s the connector of global consumers. Product enthusiasts in Japan are sharing how-tos with pen-pals in Italy. Gamers build global clans of fellow players, unified via their digital identities alone. Teachers assign homework via Twitter tweets and big brands have successfully managed a crisis through social media exclusively. This seminar will discuss where brands fit in the wide world of social media culture. We’ll talk about each of the channels, success stories within each one as well as some must-do practices for marketers looking to leverage social media as promotional venue. Facebookers and skeptics alike will enjoy this timely session.

  • B2B

    Branding isn’t just confined to the consumer goods and services industry. Now, more than ever, branding is vital to B2B companies. In fact, some of the strongest brands are in the B2B sector—firms such as Cisco Systems, Intel, Halliburton, SAP, GE, and Texas Instruments have consistently been ranked among the top brands in the world. Such companies are seizing the opportunity to change the perception that B2B companies must be dry in nature. We’ll show you how to use branding to make your firm the easy choice for manager navigating through an infinitely long list of suppliers. This session is for those who are looking to differentiate themselves on more than just price and build long term customer relationships.

  • NATION BRANDING

    As the internet brought the world closer together, governments supported by tourism revenue took a bold stance —they defined how they were to be known and spent money telling travelers worldwide why their land should be a destination. Well, it worked for a little while, but now almost all tourism economies advertise their story. Destination branding isn’t nation branding though. It’s marketing on behalf of a single industry—tourism. Nations deserve an identity that’s unique and inclusive, both for those beyond their borders and for those living within them. National identity brings people together, sets the stage for international discourse, and encourages trade with like-minded nations worldwide. In this session we will discuss how and why to nation brand.

Sasha Strauss Videos

  • Sasha Strauss: Re-think the Retail Mind - YouTube
  • Brand Positioning
  • Brand Research

FAQs on booking Sasha Strauss

  • How to book Sasha Strauss?

    Our booking agents have successfully helped clients around the world secure talent like Sasha Strauss for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Sasha Strauss, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sasha Strauss or any other celebrity of your choice.
  • How much does it cost to book Sasha Strauss?

    Booking fees for Sasha Strauss, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sasha Strauss, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Sasha Strauss?

    All American Entertainment has successfully secured celebrity talent like Sasha Strauss for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sasha Strauss for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sasha Strauss or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sasha Strauss or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Sasha Strauss is a keynote speaker and industry expert who speaks on a wide range of topics such as Brand Leaders in the New Normal, NONPROFITS, STARTUPS, SOCIAL MEDIA, B2B and NATION BRANDING. The estimated speaking fee range to book Sasha Strauss for your event is $30,000 - $50,000. Sasha Strauss generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Candace Reese, Alan Berg, Christi Tasker, Nicholas de Wolff and Adora Svitak. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sasha Strauss for an upcoming live or virtual event.

Sasha Strauss Speaking Topics

  • Brand Leaders in the New Normal

    Nobody cares if you're a .com, .org, or .net. All they see is an organization of people with common objectives, and a leader. Examine any institution you admire, and quickly the leader becomes the most significant ingredient.

    That leader, you, must consider that human communication has fundamentally changed. If the Gutenberg press, the telegraph, and the phone each restitched the fabric of society, then the Internet did too. And its most significant disruption is in how humans now communicate.

    Success in any realm will depend on thought-provoking brands and their well-defined leaders, built for this new time in the history of communication. This follow-up talk by Prof. Sasha Strauss builds on last year's "Branding in the New Normal" with entirely new subject matter (and doodles) on how brand leaders lead leaders in this 'now normal'.

  • NONPROFITS

    While nonprofit branding tends to be the most challenging, it is also the most rewarding. Typically, nonprofits have limited marketing budgets, limited staff and limited resources. While faced with challenges, nonprofits require successful branding in order to be sustainable. The Susan G. Komen Foundation, Share our Strength, Product (RED)— these organizations found their way to fame and funding through strong, creative and consumer-centric branding. This seminar will share proven techniques for defining, articulating and promoting a nonprofit brand. We’ll explore case studies exemplifying how to successfully engage and retain staff, volunteers and donors to ensure longterm success. From volunteers to board members, this session is perfect for all those involved in the nonprofit sector

  • STARTUPS

    Startups can be sexy, but they can also be extremely stressful. While they tend to be the topic everyone wants to discuss and an entrepreneur’s dream to lead, startups require a very calculated and timely brand strategy—too much too soon screams superficial, too little too late is just bad business. The seminar will discuss the development process of all startups, successful strategies for each stage of growth as well as successful case studies where branding helped to build startups into iconic brands. This session is right for any startup leader, entrepreneur, venture capital investor, and anyone else intrigued by the fascinating world of startups.

  • SOCIAL MEDIA

    Your grandmother’s on Facebook. You got a job offer from a friend of your ex-ex-boss through LinkedIn. You stayed up on small town politics through Twitter. There’s no way around it—social media is here to stay. It’s not only the social medium of choice; it’s the connector of global consumers. Product enthusiasts in Japan are sharing how-tos with pen-pals in Italy. Gamers build global clans of fellow players, unified via their digital identities alone. Teachers assign homework via Twitter tweets and big brands have successfully managed a crisis through social media exclusively. This seminar will discuss where brands fit in the wide world of social media culture. We’ll talk about each of the channels, success stories within each one as well as some must-do practices for marketers looking to leverage social media as promotional venue. Facebookers and skeptics alike will enjoy this timely session.

  • B2B

    Branding isn’t just confined to the consumer goods and services industry. Now, more than ever, branding is vital to B2B companies. In fact, some of the strongest brands are in the B2B sector—firms such as Cisco Systems, Intel, Halliburton, SAP, GE, and Texas Instruments have consistently been ranked among the top brands in the world. Such companies are seizing the opportunity to change the perception that B2B companies must be dry in nature. We’ll show you how to use branding to make your firm the easy choice for manager navigating through an infinitely long list of suppliers. This session is for those who are looking to differentiate themselves on more than just price and build long term customer relationships.

  • NATION BRANDING

    As the internet brought the world closer together, governments supported by tourism revenue took a bold stance —they defined how they were to be known and spent money telling travelers worldwide why their land should be a destination. Well, it worked for a little while, but now almost all tourism economies advertise their story. Destination branding isn’t nation branding though. It’s marketing on behalf of a single industry—tourism. Nations deserve an identity that’s unique and inclusive, both for those beyond their borders and for those living within them. National identity brings people together, sets the stage for international discourse, and encourages trade with like-minded nations worldwide. In this session we will discuss how and why to nation brand.

Sasha Strauss Speaker Videos

  • Sasha Strauss: Re-think the Retail Mind - YouTube
    Brand Positioning
  • Brand Research
    Branding in Relation to Marketing, Advertising & PR
  • Brand Needs for Entrepreneurs

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Sasha Strauss

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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The 2022 Speaking Industry Benchmark Report