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Sasha Strauss

Managing Director at Innovation Protocol, A Brand Strategy Consulting Firm for Innovators, MBA Professor at USC and UCLA

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 Sasha Strauss Biography

In the midst of full time international work, Professor Sasha Strauss finished graduate school at USC in Communications, and UCLA in Business, and chose to stay on campus for eight more years— teaching graduate brand strategy and marketing courses as a professor at both universities to this day. Daily presentations to skeptical students and executives helped Strauss hone his speech craft, advancing him into the top ranks of global speakers.

Professor Strauss speaks at companies like Nestlé and LEGO, and conferences like TEDx and Google Think, delivering these award-winning forums worldwide, from China to Chile. He does all this while taking calls from NPR, Forbes and The Wall Street Journal as they seek his timely guidance on branding anything from corporations to nations. With a unique and proven perspective on how brands should be built and communicated, Professor Strauss opened his own brand management consultancy, Innovation Protocol, in Downtown Los Angeles. Since the company’s first day in 2006, 10% of every employee’s time has been given to non-profits and philanthropies. Now, with 20 coworkers in LA, San Francisco and New York, Innovation Protocol is a philanthropic force, delivering millions in non-profit brand development guidance internationally. The other 90% of the workforce’s time is spent brand thinking on behalf of many of the world’s most prominent brands, such as PayPal and Disney. All this traveling means Professor Strauss steps onto 100 commercial airplane flights a year, but can never check luggage for fear of missing a connection.

When feeding himself on the road he only goes for fruits, nuts and vegetables, but his favorite travel activity is dining in the homes of host families across cultures—where he will eat virtually anything he is served. Professor Strauss’ latest speech work, ‘Branding in the New Normal’, chronicles the distracted journey of the contemporary consumer mind, and outlines the seven must-do methods for building enduring brands in these wild times of global social, mobile, big data, and 3D printing.

Videos
Speaking Topics
  • BRANDING IN THE NEW NORMAL

    Global pundits agree, this is an unprecedented era in the history of communication. When the Guttenberg press enabled the distribution of the printed bible in the 15th century, it was heralded as the most impactful communication event in history— permanently altering the structure of society. Today, a printed book doesn’t even scratch the surface. This is the New Normal, a new time in history where organizations have a choice to make: be heard and remembered, or be silent and forgotten. This seminar will stitch together all the factors, from global consumer psychology to technology’s place in the communication revolution. Everything will be on the table, from why “Social Media” is now discussed at the boardroom to how B2B organizations use brand strategy to get the most out of their employees.

  • BRANDING PRINCIPLES DEEP DIVE

    With the New Normal in mind, we will explore time-tested methods of strategic brand management. Using coursework from the Professor’s MBA courses at UCLA and USC business schools, this deep dive session will touch on the integral pieces of an integrated brand strategy.

  • BRANDING 101

    A rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We’ll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy.

  • PERSONAL BRANDING

    Products are brands. Services are brands. An yes, people are brands. You are your own brand steward— you decide who you matter to and why. You control how you’re perceived by those you know and those you’ve yet to meet. We’ll discuss how branding applies to individuals and how you can build you own, personal, influential identity.

  • NATION BRANDING

    As the internet brought the world closer together, governments supported by tourism revenue took a bold stance —they defined how they were to be known and spent money telling travelers worldwide why their land should be a destination. Well, it worked for a little while, but now almost all tourism economies advertise their story. Destination branding isn’t nation branding though. It’s marketing on behalf of a single industry—tourism. Nations deserve an identity that’s unique and inclusive, both for those beyond their borders and for those living within them. National identity brings people together, sets the stage for international discourse, and encourages trade with like-minded nations worldwide. In this session we will discuss how and why to nation brand.

FAQs
  • HOW TO BOOK Sasha Strauss?

    Our booking agents have successfully helped clients around the world secure talent like Sasha Strauss for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Sasha Strauss, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sasha Strauss or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Sasha Strauss?

    Booking fees for Sasha Strauss, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sasha Strauss, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Sasha Strauss?

    All American Entertainment has successfully secured celebrity talent like Sasha Strauss for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sasha Strauss for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sasha Strauss or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sasha Strauss or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Sasha Strauss

Managing Director at Innovation Protocol, A Brand Strategy Consulting Firm for Innovators, MBA Professor at USC and UCLA

Travels From:
Los Angeles, CA, USA
Speaking Fee:

Sasha Strauss Biography

In the midst of full time international work, Professor Sasha Strauss finished graduate school at USC in Communications, and UCLA in Business, and chose to stay on campus for eight more years— teaching graduate brand strategy and marketing courses as a professor at both universities to this day. Daily presentations to skeptical students and executives helped Strauss hone his speech craft, advancing him into the top ranks of global speakers.

Professor Strauss speaks at companies like Nestlé and LEGO, and conferences like TEDx and Google Think, delivering these award-winning forums worldwide, from China to Chile. He does all this while taking calls from NPR, Forbes and The Wall Street Journal as they seek his timely guidance on branding anything from corporations to nations. With a unique and proven perspective on how brands should be built and communicated, Professor Strauss opened his own brand management consultancy, Innovation Protocol, in Downtown Los Angeles. Since the company’s first day in 2006, 10% of every employee’s time has been given to non-profits and philanthropies. Now, with 20 coworkers in LA, San Francisco and New York, Innovation Protocol is a philanthropic force, delivering millions in non-profit brand development guidance internationally. The other 90% of the workforce’s time is spent brand thinking on behalf of many of the world’s most prominent brands, such as PayPal and Disney. All this traveling means Professor Strauss steps onto 100 commercial airplane flights a year, but can never check luggage for fear of missing a connection.

When feeding himself on the road he only goes for fruits, nuts and vegetables, but his favorite travel activity is dining in the homes of host families across cultures—where he will eat virtually anything he is served. Professor Strauss’ latest speech work, ‘Branding in the New Normal’, chronicles the distracted journey of the contemporary consumer mind, and outlines the seven must-do methods for building enduring brands in these wild times of global social, mobile, big data, and 3D printing.

Sasha Strauss Videos

  • Sasha Strauss: Re-think the Retail Mind - YouTube
  • Brand Positioning
  • Brand Research

Sasha Strauss Speaking Topics

  • BRANDING IN THE NEW NORMAL

    Global pundits agree, this is an unprecedented era in the history of communication. When the Guttenberg press enabled the distribution of the printed bible in the 15th century, it was heralded as the most impactful communication event in history— permanently altering the structure of society. Today, a printed book doesn’t even scratch the surface. This is the New Normal, a new time in history where organizations have a choice to make: be heard and remembered, or be silent and forgotten. This seminar will stitch together all the factors, from global consumer psychology to technology’s place in the communication revolution. Everything will be on the table, from why “Social Media” is now discussed at the boardroom to how B2B organizations use brand strategy to get the most out of their employees.

  • BRANDING PRINCIPLES DEEP DIVE

    With the New Normal in mind, we will explore time-tested methods of strategic brand management. Using coursework from the Professor’s MBA courses at UCLA and USC business schools, this deep dive session will touch on the integral pieces of an integrated brand strategy.

  • BRANDING 101

    A rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We’ll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy.

  • PERSONAL BRANDING

    Products are brands. Services are brands. An yes, people are brands. You are your own brand steward— you decide who you matter to and why. You control how you’re perceived by those you know and those you’ve yet to meet. We’ll discuss how branding applies to individuals and how you can build you own, personal, influential identity.

  • NATION BRANDING

    As the internet brought the world closer together, governments supported by tourism revenue took a bold stance —they defined how they were to be known and spent money telling travelers worldwide why their land should be a destination. Well, it worked for a little while, but now almost all tourism economies advertise their story. Destination branding isn’t nation branding though. It’s marketing on behalf of a single industry—tourism. Nations deserve an identity that’s unique and inclusive, both for those beyond their borders and for those living within them. National identity brings people together, sets the stage for international discourse, and encourages trade with like-minded nations worldwide. In this session we will discuss how and why to nation brand.

FAQs on booking Sasha Strauss

  • How to book Sasha Strauss?

    Our booking agents have successfully helped clients around the world secure talent like Sasha Strauss for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Sasha Strauss, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sasha Strauss or any other celebrity of your choice.
  • How much does it cost to book Sasha Strauss?

    Booking fees for Sasha Strauss, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sasha Strauss, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Sasha Strauss?

    All American Entertainment has successfully secured celebrity talent like Sasha Strauss for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sasha Strauss for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sasha Strauss or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sasha Strauss or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Sasha Strauss is a keynote speaker and industry expert who speaks on a wide range of topics such as BRANDING IN THE NEW NORMAL, BRANDING PRINCIPLES DEEP DIVE, BRANDING 101, PERSONAL BRANDING and NATION BRANDING. The estimated speaking fee range to book Sasha Strauss for your event is $30,000 - $50,000. Sasha Strauss generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Candace Reese, Alan Berg, Christi Tasker, Nicholas de Wolff and Adora Svitak. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sasha Strauss for an upcoming live or virtual event.

Sasha Strauss Speaker Videos

  • Sasha Strauss: Re-think the Retail Mind - YouTube
    Brand Positioning
  • Brand Research
    Branding in Relation to Marketing, Advertising & PR
  • Brand Needs for Entrepreneurs

Sasha Strauss Speaking Topics

  • BRANDING IN THE NEW NORMAL

    Global pundits agree, this is an unprecedented era in the history of communication. When the Guttenberg press enabled the distribution of the printed bible in the 15th century, it was heralded as the most impactful communication event in history— permanently altering the structure of society. Today, a printed book doesn’t even scratch the surface. This is the New Normal, a new time in history where organizations have a choice to make: be heard and remembered, or be silent and forgotten. This seminar will stitch together all the factors, from global consumer psychology to technology’s place in the communication revolution. Everything will be on the table, from why “Social Media” is now discussed at the boardroom to how B2B organizations use brand strategy to get the most out of their employees.

  • BRANDING PRINCIPLES DEEP DIVE

    With the New Normal in mind, we will explore time-tested methods of strategic brand management. Using coursework from the Professor’s MBA courses at UCLA and USC business schools, this deep dive session will touch on the integral pieces of an integrated brand strategy.

  • BRANDING 101

    A rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We’ll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy.

  • PERSONAL BRANDING

    Products are brands. Services are brands. An yes, people are brands. You are your own brand steward— you decide who you matter to and why. You control how you’re perceived by those you know and those you’ve yet to meet. We’ll discuss how branding applies to individuals and how you can build you own, personal, influential identity.

  • NATION BRANDING

    As the internet brought the world closer together, governments supported by tourism revenue took a bold stance —they defined how they were to be known and spent money telling travelers worldwide why their land should be a destination. Well, it worked for a little while, but now almost all tourism economies advertise their story. Destination branding isn’t nation branding though. It’s marketing on behalf of a single industry—tourism. Nations deserve an identity that’s unique and inclusive, both for those beyond their borders and for those living within them. National identity brings people together, sets the stage for international discourse, and encourages trade with like-minded nations worldwide. In this session we will discuss how and why to nation brand.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Sasha Strauss

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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