Luxury Beauty Entrepreneur & Artistic Director; Founder of Violet Grey; Chair & Artistic Director of Violet Lab

Los Angeles, CA, USA

Cassandra Grey Biography

Cassandra Grey is an American entrepreneur and the founder and artistic director of Violet Grey, a luxury beauty retailer and content platform known for its curated approach to prestige beauty products. Before establishing the brand, Grey worked in New York as a creative consultant, specializing in advertising, influencer marketing, and image-making for clients in the entertainment industry. Her experience within Hollywood's beauty culture inspired the concept for a curated, editorial-driven beauty destination that merges the appeal of a fashion magazine with the expertise of industry professionals.

Grey launched Violet Grey in Los Angeles, centering the company around a proprietary standard called The Violet Code. This vetting process involves a committee of makeup artists, hairstylists, aestheticians, dermatologists, and influencers who evaluate each product before it is offered by the retailer. The company also introduced The Violet Files, a digital magazine featuring beauty insiders and celebrities discussing their preferred products, blending editorial content with commerce. Violet Grey has been recognized as a selective retailer in the prestige beauty market, with coverage in Forbes, Vogue, W Magazine, Vanity Fair, and other major publications.

Grey sold Violet Grey to Farfetch, which acquired the company for approximately $55 million. After Farfetch closed its beauty division, Grey reacquired Violet Grey with private equity investor Sherif Guirgis. Under their leadership, the brand expanded with a flagship store on Madison Avenue in New York City, a shop-in-shop at Hirshleifers in Manhasset, New York, and the acquisition of The Detox Market, a clean beauty retailer with locations in the United States and Canada, broadening Violet Grey's reach in the beauty industry.

Violet Grey operates flagship stores in West Hollywood and New York, along with a robust e-commerce platform. The company has expanded internationally with an experiential installation at a major British department store. Grey also serves as chair and artistic director of Violet Lab, the brand's incubation arm that develops high-end products, including the Madame Grey fragrance. Grey is recognized for her influence in the luxury beauty industry and her collaborations with leading talent, continuing to advocate for the role of beauty in self-esteem and personal care.

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Speaker profile last updated by AAE Talent Team on 10/27/2026.

Cassandra Grey Videos

House Call With Facegym Founder Inge Theron and Cassandra Grey

House Call With Facegym Founder Inge Theron and Cassandra Grey

It’s time for a workout, but not the kind you’re probably used to. FaceGym’s Inge Theron has created a whole new genre of exercise, one that...

Shop Cassandra Grey's Holiday Bag | VIOLET GREY

Shop Cassandra Grey's Holiday Bag | VIOLET GREY

From the wildly practical to the somewhat magical, the beauty devices VIOLET GREY founder Cassandra Grey has added to THE BAG. To gift. Or, to keep.

House Call with Dr. Barbara Sturm | VIOLET GREY

House Call with Dr. Barbara Sturm | VIOLET GREY

Regular doctors dispense first aid. Dr. Barbara Sturm, on the other hand, dispenses first-class aid. The Düsseldorf-based physician is an...

  • How do I book Cassandra Grey to speak at my event?

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  • What are the speaker fees for Cassandra Grey

    Speaking fees for Cassandra Grey, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Cassandra Grey are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Cassandra Grey, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Cassandra Grey speak about?

    Cassandra Grey is a keynote speaker and industry expert whose speaking topics include Art & Design, Beauty, Beauty, Business, Celebrity, Entrepreneurship, Executive Leadership, Influential Women, LGBTQ, Technology, Women, Women in Business
  • Where does Cassandra Grey travel from?

    Cassandra Grey generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Cassandra Grey for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Cassandra Grey for your next private or corporate function.
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Cassandra Grey is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Cassandra Grey for your event is $30,000 - $50,000. Cassandra Grey generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jenny Fleiss, Sophia Amoruso, Kathy Ireland, Jennifer Hyman and Pat McGrath. Contact All American Speakers for ratings, reviews, videos and information on scheduling Cassandra Grey for an upcoming live or virtual event.

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