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For decades, Al Masocco's marketing execution and coordination, along with his promotional release stunts, have been met with critical acclaim. Mr. Masocco's long career in the music business has been recognized by numerous awards and honors from MTV, Much Music, American Music Awards, a featured article, "Celebrating The People Behind The Winning Brands", in AA's June of 2000 issue, and the coveted Advertising Age "MARKETING 100" Award.
Mr. Masocco's 28-plus years in the music/marketing world at CBS/Sony Music have given him a unique opportunity and the rare creative experience of working on strategies for artists such as The Rolling Stones, The Clash, Jeff Beck, Pink Floyd, Stevie Ray Vaughan, Paul McCartney, Michael Jackson, Tammy Wynette, Bruce Springsteen, Korn, Ottmar Liebert, Oasis and festival and tour compilations such as Woodstock 99 and The Family Values releases to name a few.
Over the last five years with The Firm, Mr. Masocco has been given the opportunity to explore and broaden his marketing and promotional playing field through working on development strategies for Enrique Iglesias, Limp Bizkit, Dixie Chicks, Michelle Branch, Linkin Park, Jennifer Lopez, Audioslave, Puddle of Mudd, Kelly Clarkson, Snoop Dogg, Dean Martin and The Doors estates, etc.
Mr. Masocco has been praised for his work in many stages of his career for music, television specials and music/film productions, both domestically and internationally, though he is more well-known for the promotional stunts he employs as part of his Domestic and Global Release Strategies.
Mr. Masocco was the visionary behind Korn "LIVE" at the Apollo. Korn is only the second white musical group to ever perform at The Apollo after the LEGENDARY BUDDY HOLLY in the late 1950's.
Mr. Masocco formulated and executed the ground-breaking "The Backstreet Boys Around The World" promotion. This promotion traveled through six continents in less than 100 hours, launching the band's new release, "Black and Blue" throughout the world.
Mr. Masocco was involved with The Limp Bizkit "Rollin" music video, filmed on the observation deck at the World Trade Center, which won the 2001 MTV VMA "Best Video Award".
In 2002 Mr. Masocco was instrumental in setting up and executing the first "LIVE" Theater Broadcast of KORN from The Hammerstein Ballroom in NYC, directly into 40 plus UA Theaters nationally. This promotion has now been replicated by other "Rockers" including David Bowie, Bon Jovi and the Dixie Chicks in launching their latest releases.
In 2004 Mr. Masocco organized a War-Zone promotion with the U.S. Armed Forces.: "Pretty much everything about the concert - from the head-banging guys to the screaming girls begging to be lifted onstage - resembled a routine Puddle of Mudd show. Except that the stage was four flatbeds pushed together, and the venue was a soccer stadium in Tikrit , Iraq . On September 12, in front of 3,500 U.S. troops, the band played in the ruins of what was once a symbol of Saddam Hussein's dictatorial rule." (MTV.com)
In 2005 Mr. Masocco organized a joint promotion between Cuba and the U.S. Governments, arranging for Audioslave to perform an open air concert at the La Tribuna in Havana in front of an estimated crowd of 70,000 people, hosted by Fidel Castro. The joint venture is the first sanctioned event by Cuba and the U.S. since the fall of Havana in 1959.
Mr. Masocco launched his new Marketing Company this year: "Pulsebeat Marketing, Inc.". Pulsebeat Marketing has enjoyed success and expansion in the fields of independent Artist Development with a focus on strategy, imaging and campaign roll-outs.
On the National College and Corporate Lecture circuit, Mr. Masocco, focuses on Music Marketing on a Global basis. This 90 minute lecture is primarily presented to University "Focus Groups" and to Domestic and International Corporate Conventions.
In addition, Mr. Masocco's extensive marketing library of Rock N' Roll History was utilized daily in every aspect of creating and executing his global strategies. This "Working Library", is a look back at 50 Years of Rock and Roll's colorful identity and is a true journey of Audio and Visual Imagery. This incredible library resource is always open to ALL of his Music, Film and Video/Film Director clients when creating and shaping current and future projects.
With over 28 years of combined experience with CBS/Sony Music as Vice President of Marketing, and for the past five years with The Firm, Mr. Masocco's extensive experience and insight in the distribution and marketing of The Firm's brand, such as Pony and Virgin Cola, has been essential.
Mr. Masocco has been responsible for coordinating global marketing activities for CBS/Sony Music and The Firm by developing and executing Marketing and Retail Plans, Video and TV Productions, Graphic Design, Tour Support, Product Placement and Account Relations.
Lecture Overview
ROCK N' ROLL MARKETING
"The Inside Story"
Treat your audience to a very special evening with Rock N' Roll Royalty!
Experience the inside stories behind the SIGHTS, SOUNDS, and VISION of the colorful history of ROCK N' ROLL, from someone who helped create it, lived through it, and made many people famous because of it.
Al Masocco of PulseBeat Marketing will Entertain, Educate and Rock your audience with ROCK N' ROLL MARKETING "The Inside Story." Al's 28-plus years of expertise in the music industry has inspired this unique multi-media presentation which is perfect for academic, non-profit and corporate audiences.
Rock N' Roll Marketing "The Inside Story" will cover the history of Rock N' Roll. It will also incorporate Al's life philosophies along with his rise through the music industry to Vice President of Marketing for Epic Records. Al will focus-in on "HOW" he achieved his successes and will share his "Personal Blueprint" for life... motivating your audience to succeed in their own life and career.
Al will share how the impact of our past keeps influencing our future on a daily basis through music, movies, TV and millions of Iconic Images... that are imprinted everyday. The past keeps re-branding 90 percent of current products that are released everyday... and this keeps the past a very current part of our future. This lecture will influence and challenge everyone... to aim high with "ALL" their goals in life and to think as far out of the box... as their imagination can take them.
Your audience will walk away from this lecture not only with a deeper understanding of MUSIC, MARKETING and BRANDING but most importantly the building blocks for life. Part of the success, in anyone's life, is Knowing Yourself, Creating Your Goals, Accepting Change, Taking Risks, Building Relationships and most importantly Committing to your Vision. Begin or end your meeting with Rock N' Roll Marketing "The Inside Story" ...to INSPIRE N' ROCK your audience
"Music has a power, a way of conveying meaning like NOTHING ELSE CAN."
-Al Masocco
Testimonials
"Al Masocco spoke in front of two hundred of our employees at our corporation's yearly meeting and enthralled everyone. His performance includes many visuals and music clips that kept the momentum going and the crowd very interested. A very exciting presentation, I would recommend it for any group, whether 100 or 1000. Who doesn't want to learn more about marketing, while 'rocking' out?"
Terence Fitzgerald, President, Todd McFarlane Entertainment, Inc.
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"It as great having you as our keynote speaker at the conference last month. Your personal stories and use of media definitely enhanced your talk. I will be sure to recommend you as a speaker for our annual student leadership conference next year. The students will learn a great deal from your experiences and will be attracted to your presentation style. Thanks!"
Daphne Nadal, UC Irvine
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"It was a great privilege and pleasure to meet you this morning. Your presentation was informative in its aspects of presenting an insider's view of the industry and motivational through your personal experiences. Most importantly, for my continual and relentless pursuit of a career in Marketing, your life philosophies rejuvenated my ability to dream big and set my aspirations higher. Once again, thank you so much for your great presentation...
Ashley Loo, UC Riverside
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We were so pleased to have Al Masocco as the kick-off keynote speaker for the California Cooperative Education and Internship Association's annual conference, March 23, 2006. He brought energy, humor, music and wisdom to the assembled administrators, directors, instructors and coordinators of internship and work experience programs representing some 42 California institutions of higher education. The audience was able to connect with Al's presentation on multiple levels: it was a great example of one person's career path mailroom to VP to marketing guru; it provided inspiration and motivation to market our campus programs boldly and creatively; and it provided great entertainment value as well. Al was so generous with his time and attention to the audience members. During the question-and-answer time following the formal presentation, he thoughtfully responded to their questions. Even after the session ended, Al stayed and engaged with nearly 20 plus individuals who wanted to talk with him individually. A number of our Association members vowed to return to their campuses and explore ways to bring Al and "Rock n' Roll Marketing: The Inside Story" to their students.
Sally Cardenas, Administrative Officer, CCEIA
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