Global Sportswear Executive & Former Professional Footballer; CEO at Adidas AG; Former CEO at Puma SE & Pandora
Bjørn Gulden Biography
Bjørn Gulden is a Norwegian business executive and former professional footballer who serves as chief executive officer of Adidas AG, a leading global sportswear company. Before his executive career, Gulden played professional football for 1. FC Nürnberg in the 2. Bundesliga and later joined Bryne FK, where he won a cup championship before retiring due to a knee injury. He holds a Bachelor of Business Administration from the University of Rogaland in Norway and an MBA from Babson Graduate School of Business in the United States. This combination of athletic experience and business education provided the foundation for his career in the sporting goods and fashion industries.
Gulden's executive experience includes leadership roles at major brands in the sportswear and retail sectors. He held management positions at Adidas in Herzogenaurach, ultimately serving as senior vice president of apparel and accessories. Gulden later became head of product, marketing and sourcing at Helly Hansen in Norway, and managing director of the Deichmann Group, as well as president and CEO of Deichmann's U.S. subsidiary Rack Room Shoes. He also served as CEO of the Danish jewelry brand Pandora before joining Puma SE as chief executive officer. At Puma, Gulden led the company through a period of significant growth and was recognized by Fortune as Businessperson of the Year.
Upon returning to Adidas, Gulden addressed challenges related to the company's Yeezy inventory by selling remaining products in tranches and donating a portion of profits to organizations combating antisemitism and racism. His approach positioned the episode as a closed chapter for the brand. Under Gulden's leadership, Adidas experienced a financial turnaround, with revenue increasing 11 percent year-over-year to €23.69 billion and operating profit rising to €1,337 million. The company's revenue reached €24.8 billion the following year. Gulden was recognized with the Person of the Year award at the FN Achievement Awards. Adidas extended his contract through the end of the decade, citing his industry experience, leadership, and focus on quality growth as key factors in the company's successful performance.
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What are the speaker fees for Bjørn Gulden
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What topics does Bjørn Gulden speak about?
Bjørn Gulden is a keynote speaker and industry expert whose speaking topics include Athlete, Business Leadership, Executive Leadership, Leadership, Soccer, Sports -
Where does Bjørn Gulden travel from?
Bjørn Gulden generally travels from Germany, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Bjørn Gulden is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Bjørn Gulden for your event is available upon request. Bjørn Gulden generally travels from Germany and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sarina Wiegman, Jorge Mas, Raymont Harris, Donna Orender and Adrian Ballinger. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bjørn Gulden for an upcoming live or virtual event.
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