Crisis Management Leader; Author of "Executing Crisis: A C-Suite Crisis Leadership Survival Guide"; Adjunct Professor at MIT and Georgetown University
Dr. Jo Robertson Biography
Dr. Jo Robertson is a leading expert in heading off and containing crises. She has more than 20 years of experience keeping companies out of crisis and is the author of "Executing Crisis: A C-Suite Crisis Leadership Survival Guide."
As global director of emergency preparedness for Capital One, Dr. Robertson was responsible for orchestrating the creation of a coordinated universal emergency preparedness program and the leadership of 2,500 life safety team members. As director of crisis preparedness for Arkema, Dr. Robertson rebuilt and re-energized crisis preparedness initiatives and acted as a trusted advisor to C-suite executives for France's leading chemicals producer. At Deloitte Services, Dr. Robertson led the national crisis management program for more than 100 offices. As vice president for Marsh Crisis Consulting, Dr. Robertson delivered crisis communications planning, media training, real-time support and complex crisis management exercises for Fortune 500 clients.
Dr. Robertson has also served in critical crisis leadership roles for TriNet and Freddie Mac and for the Madison Square Garden Company, including the Rangers and Knicks sports franchises; high-profile venues such as Radio City Music Hall and the Sphere in Las Vegas; and the Madison Square Garden Arena, which sits atop Penn Station, one of the busiest transportation hubs in the country.
Dr. Robertson spent the first half of her career as a television journalist and was responsible for news stories that initiated change at the highest levels of government, including a reversal of policy at the Pentagon.
Dr. Robertson holds a doctorate in crisis management from George Washington University, a master's degree in journalism from American University and a bachelor's degree in communications from Pennsylvania State University. She is an adjunct professor at MIT and Georgetown University.
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Dr. Jo Robertson Speaking Topics
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The NEW Rules of Crisis Management: Crisis Annihilation Strategies Tailored to Your Organization
We’ve been relying on the same cardinal “rules” for crisis management for decades without truly challenging what is “best practice.” It’s time to put best practices for crisis management to the test. One size does not fit all. Today's presentation will leave you with a fresh perspective on tailored strategies immediately applicable to your organization.
No successful crisis response begins on the day of the crisis. It's the simplest of ideas but the concept seems to constantly evade the grasp of many organizations which often do little to prepare until they're in the thick of things and then hope their PR teams and consultants can spin them out of the vortex. This presentation is based on Dr. Jo Robertson's experience working with C-suite leaders at dozens of Fortune 500 companies. It focuses a keen eye on the intersection where crisis communications dovetails into crisis management strategy and provides no-nonsense practical tips that organizations of all sizes can assimilate
• in advance
• to leave them well prepared to survive a crisis.
In this seminar, Dr. Robertson packages up the sweetest morsels from her book and teaches leaders how to adapt the strategies to their own organizations so that they come away from the session feeling empowered and capable of tackling their organization’s most serious crisis management and crisis communications hurdles.
The simple truth consultants won’t tell you is that business leaders would be better served by understanding key crisis concepts and applying them to their own situation rather than relying on a detailed 3-ring binder plan – or worse -- crisis advisors who swoop in to take care of a problem once it has become a crisis. This discussion is especially meaningful for crisis leaders who have to do more with less. It includes real-life examples to make the concepts tangible and easily applicable. We’ll cover novel techniques you won’t find elsewhere, including:
- Anti-“spin” crisis communications strategies for leaders (not PR professionals)
- Communicating within minutes
- Building and maintaining credibility
- Shaping your own narrative
- Challenging experts’ “cardinal rules” and ensuring “best practice” is best for your organization
- Tailoring solutions -- on the spot -- that will work for your organization’s unique circumstances
The concepts taught in the seminar are based on the material in "Executing Crisis: A C-Suite Crisis Leadership Survival Guide." Participants will each receive a copy of the book as a take-home gift!
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DIY Crisis Management for Leaders
Effective crisis communications isn't just for big corporations with lots of resources -- it can be DIY!
Leaders at small to mid-sized organizations often don't have the resources for crisis management staff or PR consultants
• so most do absolutely nothing to prepare. They wait and hope and cross their fingers
• which is a really bad strategy because more than half of small to mid-sized organizations that face a crisis go out of business within a year. Instead, a better strategy
• unthinkable until now
• is to DIY it. Do it yourself. No pricey consultants needed.
Attendees will walk away from this discussion with:
- A capability for their organization
- Hip-pocket statements at the ready
- An understanding of what to expect and a strategy so they are prepared to act fast
Dr. Jo Robertson Videos
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How do I book Dr. Jo Robertson to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Dr. Jo Robertson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Dr. Jo Robertson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dr. Jo Robertson or any other speaker of your choice. -
What are the speaker fees for Dr. Jo Robertson
Speaking fees for Dr. Jo Robertson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dr. Jo Robertson are under $10,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Dr. Jo Robertson, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Dr. Jo Robertson speak about?
Dr. Jo Robertson is a keynote speaker and industry expert whose speaking topics include Business Authors, Business Leadership, Crisis Management, Executive Leadership, Female Leadership, Professors, Strategic Leadership -
Where does Dr. Jo Robertson travel from?
Dr. Jo Robertson generally travels from Washington, DC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Dr. Jo Robertson’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Dr. Jo Robertson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dr. Jo Robertson for your next private or corporate function. -
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Dr. Jo Robertson is a keynote speaker and industry expert who speaks on a wide range of topics such as The NEW Rules of Crisis Management: Crisis Annihilation Strategies Tailored to Your Organization and DIY Crisis Management for Leaders. The estimated speaking fee range to book Dr. Jo Robertson for your event is available upon request. Dr. Jo Robertson generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Glenda Baskin Glover, Bonika Wilson, Valerie Won Lee, Dr. Karmetria Brown and Kimberly Kayler. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dr. Jo Robertson for an upcoming live or virtual event.
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