World Cup-Winning Football Legend & Leadership Philosopher; Former Real Madrid Coach; Author of "The 11 Powers of the Leader"

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Jorge Valdano Biography

Jorge Valdano is recognized in international football as a World Cup-winning player, championship-winning coach, and executive whose career spans the highest levels of the sport. Known as the Philosopher of Football, Valdano played as a forward for the Argentina national team, participating in the 1982 and 1986 FIFA World Cups. He contributed four goals during the 1986 tournament, including Argentina's second goal in the final against West Germany, helping secure the title. At the club level, Valdano played for Newell's Old Boys, Alavés, and Real Zaragoza before achieving his greatest success at Real Madrid, where he won La Liga twice, the Copa de la Liga, and two UEFA Cups.

Valdano's playing career ended prematurely due to a diagnosis of hepatitis B. Despite this setback, he transitioned to coaching and management, beginning with the Real Madrid youth team and later leading Tenerife to avoid relegation and qualify for the UEFA Cup. Returning to Real Madrid as head coach, Valdano guided the team to a La Liga title and introduced Raúl to the first team at age 17.

As Sporting Director and later General Manager of Real Madrid, Valdano contributed to the development of the club's Galácticos era, overseeing the signings of Zinedine Zidane, David Beckham, Ronaldo, and Luís Figo. He played a key role in transforming Real Madrid into a global business, integrating marketing, communication, and profitability with sporting success. This organizational model has influenced the management of leading football clubs worldwide.

Outside of his executive roles, Valdano has established a career as a writer, broadcaster, and analyst. He contributes to El País, Marca, SER, and Telemadrid, and is the author of books such as "Sueños del fútbol," "Cuentos de fútbol," "Cuadernos de fútbol," and "Apuntes de fútbol." Valdano is a prominent figure in Spanish-language football journalism through Movistar Plus+, where he hosts "Universo Valdano" and provides analysis on La Liga and Champions League coverage. His commentary is noted for its clarity and insight into football tactics and leadership.

Valdano has participated in forums such as the World Leadership Forum and the World Business Forum in Mexico City, where he has discussed the relationship between sports and business leadership, drawing on concepts from his book "The 11 Powers of the Leader." As a FIFA World Cup champion, Real Madrid executive, and author, Valdano brings extensive experience in football management and organizational leadership. His core philosophy, that "a team is a state of mind," and his framework of eleven leadership qualities offer a structured approach to leadership in both sports and business.

BOOK Jorge Valdano

Speaker profile last updated by AAE Talent Team on 06/24/2026.

  • How do I book Jorge Valdano to speak at my event?

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  • What are the speaker fees for Jorge Valdano

    Speaking fees for Jorge Valdano, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jorge Valdano are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Jorge Valdano, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jorge Valdano speak about?

    Jorge Valdano is a keynote speaker and industry expert whose speaking topics include Athlete, Author, Hispanic Heritage, Human Resources, Leadership, Soccer, Sports, Sports Coaching, Sports Motivation, Strategic Leadership, Teamwork & Teambuilding
  • Where does Jorge Valdano travel from?

    Jorge Valdano generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Jorge Valdano for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jorge Valdano for your next private or corporate function.
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Jorge Valdano is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Jorge Valdano for your event is available upon request. Jorge Valdano generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Emma Hayes, José Mourinho, JP Pawliw-Fry, Jerry Porras and Daniel Gutierrez. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jorge Valdano for an upcoming live or virtual event.

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