Retail Innovation Leader & Omnichannel Expert; EVP & Chief Experience Officer at Sam's Club; Customer Experience Strategist
Diana Marshall Biography
Diana Marshall is a retail executive with a two-decade career at Walmart and Sam's Club, recognized for her expertise in omnichannel retail, supply chain management, and merchandising. Marshall began her career at Walmart as a replenishment trainee in consumables and advanced through a series of senior roles, collaborating with supply chain teams to develop new inventory flow methods and leading merchandising teams. Her experience spans omni merchandising and product development across general merchandise and consumables.
Before joining Sam's Club, Marshall served as executive vice president of the Southwest Business Unit for Walmart U.S. operations, overseeing five regions across 12 states and managing approximately 750 Supercenters and 225,000 associates. She also held responsibility for the Walmart+ store experience and provided operations oversight for the Dallas Innovation Hub, focusing on end-to-end transformation.
Marshall is executive vice president and chief experience officer at Sam's Club, where she leads efforts to create connected member experiences. She is the first person to hold the chief experience officer title at Sam's Club. Her portfolio includes Membership, Product and Design, Marketing and Personalization, MAP (the retail ads business), and Data and Business Insights, with a focus on leveraging innovation to enhance member and associate interactions. Under Marshall's leadership, Sam's Club has been ranked No. 1 among retailers in customer satisfaction in the American Customer Satisfaction Index.
Marshall is a frequent speaker on the future of retail, technology, and leadership, having presented at industry events such as NRF: Retail's Big Show and CES in Las Vegas. She has advocated for the use of generative artificial intelligence to streamline operations, noting that Sam's Club has eliminated tens of millions of tasks for associates through AI, positioning it as a tool that enhances both team and member experiences.
Marshall holds a bachelor's degree in business administration from Oklahoma State University and a master's degree in operations management from the University of Arkansas. She serves on the national board of directors for NextUp, a nonprofit focused on advancing women in business, is vice chair of the Walton Arts Center board, and holds NACD Directorship Certification. Marshall's background in retail operations, digital transformation, and customer experience positions her as a knowledgeable voice in the retail industry.
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What are the speaker fees for Diana Marshall
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What topics does Diana Marshall speak about?
Diana Marshall is a keynote speaker and industry expert whose speaking topics include Artificial Intelligence, Business Leadership, Corporate Strategy, Customer Experience, Executive Leadership, Female Leadership, Retail, Strategic Leadership, Supply Chain, Women in Business -
Where does Diana Marshall travel from?
Diana Marshall generally travels from Bentonville, AR, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Diana Marshall is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Diana Marshall for your event is available upon request. Diana Marshall generally travels from Bentonville, AR, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Amy Druhot, Heather Lane, Amelia DeLuca, Shannon Byrne Susko and Amy O'Connor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Diana Marshall for an upcoming live or virtual event.
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