Executive Leadership & Strategy Expert; AI-Enabled Operations, Procurement Transformation and Supply Chain Advisor; Former Head of Global Procurement and Catering at United Airlines

Chicago, IL, USA
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info

Martell “Marty” Wilburn Biography

Martell "Marty" Wilburn is an executive leadership and strategy speaker known for translating complex enterprise challenges into decisive, human-centered action. With senior leadership experience across United Airlines, Amazon, DHL, UPS and Fortune Brands Innovations, Wilburn has led multibillion-dollar global procurement, operations and transformation initiatives at the intersection of business strategy, technology and culture.

As former head of catering and global procurement at United Airlines, Wilburn managed over $2.3 billion in annual spend while driving cost optimization, supplier innovation and large-scale operational change across highly regulated environments. His work spans AI-enabled decision-making, digital transformation, crisis leadership and stakeholder alignment in moments where failure is not an option. In parallel, Wilburn serves as a trusted advisor and board contributor to multiple academic, nonprofit and civic organizations focused on leadership development and workforce equity.

Wilburn’s talks challenge leaders to move beyond theory to execution, and from strategy to actual cost savings, combining real-world case studies, hard-earned lessons and practical frameworks that audiences can apply immediately. He is frequently invited to speak to executives, emerging leaders and institutions navigating disruption, growth and accountability at scale.

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Speaker profile last updated by AAE Talent Team on 02/13/2026.

Martell “Marty” Wilburn Speaking Topics

  • Leadership Under Pressure: How to Make Decisions When the Stakes Are Real

    In today’s organizations, leadership is no longer tested during calm conditions—it’s tested when time is short, information is incomplete, and the consequences of failure are real. Drawing from senior leadership roles at United Airlines, Amazon, DHL, and Fortune Brands, Martel “Marty” Wilburn delivers a grounded, real-world framework for leading decisively under pressure.

    This talk explores how leaders can cut through noise, manage competing stakeholders, and make high-impact decisions in complex, regulated, and high-visibility environments. Marty shares lessons learned from managing billion-dollar portfolios, navigating crisis moments, and leading teams through transformation, where hesitation costs more than action.

    Audiences leave with practical tools for prioritization, decision clarity, and trust-building—especially when leading through uncertainty, scrutiny, and change.

    Attendee Results:

    • Learn how to make confident decisions with incomplete information
    • Understand how pressure exposes leadership habits—and how to improve them
    • Gain frameworks for stakeholder alignment during high-stakes moments
    • Build credibility and trust when outcomes truly matter

  • From Strategy to Execution: Why Most Transformations Fail—and How Leaders Get It Right

    Most organizations don’t fail because of bad strategy—they fail because execution breaks down. This session pulls back the curtain on why well-intentioned initiatives stall, budgets get wasted, and teams disengage, even when leadership believes they are “doing everything right.”

    Martell “Marty” Wilburn draws on enterprise-level transformation work across aviation, logistics, manufacturing, and technology to show how leaders can bridge the gap between vision and results. This talk challenges leaders to rethink accountability, incentives, communication, and operational discipline.

    Rather than theory, audiences receive proven execution models, real case studies, and practical guidance they can apply immediately to large initiatives, cross-functional work, and change programs already underway.

    Attendee Results:

    • Identify the hidden execution gaps that derail transformation
    • Learn how to align people, process, and incentives for results
    • Move from PowerPoint strategy to measurable outcomes
    • Strengthen ownership and accountability across teams

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  • How do I book Martell “Marty” Wilburn to speak at my event?

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  • What are the speaker fees for Martell “Marty” Wilburn

    Speaking fees for Martell “Marty” Wilburn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Martell “Marty” Wilburn are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Martell “Marty” Wilburn, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Martell “Marty” Wilburn speak about?

    Martell “Marty” Wilburn is a keynote speaker and industry expert whose speaking topics include Artificial Intelligence, Business Growth, Business Leadership, Corporate Strategy, Digital Transformation, Executive Leadership, Leadership, Strategic Leadership
  • Where does Martell “Marty” Wilburn travel from?

    Martell “Marty” Wilburn generally travels from Chicago, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Martell “Marty” Wilburn’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Martell “Marty” Wilburn for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Martell “Marty” Wilburn for your next private or corporate function.
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Martell “Marty” Wilburn is a keynote speaker and industry expert who speaks on a wide range of topics such as Leadership Under Pressure: How to Make Decisions When the Stakes Are Real, From Strategy to Execution: Why Most Transformations Fail—and How Leaders Get It Right, Cost Savings That Stick: How Leaders Drive Margin Without Breaking the Business, AI, Technology, and the Human Factor: Leading Digital Change Without Losing Trust and Executive Presence That Travels: How Leaders Influence Without Authority. The estimated speaking fee range to book Martell “Marty” Wilburn for your event is $10,000 - $20,000. Martell “Marty” Wilburn generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Mark Bloomfield, Brett Schklar, R "Ray" Wang, Scott Klososky and Snezana Zivcevska-Stalpers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Martell “Marty” Wilburn for an upcoming live or virtual event.

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