Maureen Kelly Biography

Maureen Kelly is Chief Executive Officer and Founder of Tarte Cosmetics, an industry-leading prestigious multi-million dollar makeup brand in over 60 countries. After pursuing her PhD in clinical psychology, Kelly shifted her career path to follow her true passion — to create a line of cruelty-free products infused with high-performance natural ingredients, all wrapped up in chic, trendy packaging. From the iconic cheek stain to the award-winning shape tape concealer, she disrupted the beauty landscape and continues to do so by staying nimble and becoming an early adopter on social media.

Passionate about female empowerment and entrepreneurship, Kelly leads a team of all-female C-suite executives and is focused on supporting the next generation of girl bosses through impactful campaigns like shape your future™ small business awards and tartelette™ U mentorship program. Giving back has always been a major aspect of her brand’s DNA. She has supported charities like Dress for Success, Habitat for Humanity, The It Gets Better Project, and the Sea Turtle Conservancy. She even spearheaded the creation of Tarte’s own all-female cooperative in the Amazon. In 2017, Kelly founded Heart to Tarte, a 501(c)(3) organization to support causes near and dear to the Tarte family. She has received numerous awards from esteemed organizations such as Entrepreneur magazine and OPEN from American Express’ Woman of the Year, Ernst and Young’s Entrepreneur of the Year, and Cosmetic Executive Women’s Achiever Awards. She is an active member of advisory councils like Ulta Beauty Conscious Beauty, QVC Beauty, the Fashion Institute of Technology, the Good Health Clinic, and local cosmetology programs.

Kelly earned a bachelor’s degree in English from Binghamton University and a master’s degree in psychology from The New School for Social Research.

BOOK Maureen Kelly

Speaker profile last updated by AAE Talent Team on 01/16/2026.

Maureen Kelly Speaking Topics

  • The Power of Personalization: Building Authentic Connections in Business

    In this inspiring speech, Maureen Kelly, founder and CEO of Tarte Cosmetics, shares how personalization and customization have been the cornerstone of her brand’s success for over 25 years. From her early days personally delivering products to editors, to leveraging social media to foster genuine connections with consumers, Maureen reveals how tailoring relationships can drive loyalty, trust, and business growth.

    Drawing on her journey of turning a passion into a global beauty empire, she offers actionable insights on creating meaningful, organic relationships in an increasingly digital world. This speech is a compelling call to embrace personalization as a powerful tool for innovation, differentiation, and building authentic connections that resonate.

Maureen Kelly Videos

Maureen Kelly - "TODAY"

Maureen Kelly - "TODAY"

Tarte founder and CEO Maureen Kelly had no beauty or business experience when she launched her company in 1999. Kelly sits down with "TODAY’s" Jill...

Maureen Kelly - NEW YOU

Maureen Kelly - NEW YOU

Maureen Kelly on building confidence in the face of adversity, advice for aspiring businesswomen, and what's next on her career bucket list.

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  • What topics does Maureen Kelly speak about?

  • Where does Maureen Kelly travel from?

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Maureen Kelly is a keynote speaker and industry expert who speaks on a wide range of topics such as The Power of Personalization: Building Authentic Connections in Business. The estimated speaking fee range to book Maureen Kelly for your event is available upon request. Maureen Kelly generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sara Blakely, Laura Zebersky, Tory Burch, Kathy Ireland and Barbara Corcoran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Maureen Kelly for an upcoming live or virtual event.

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