Irina Soriano Speaking Topics

• Generation Brand: Controlling Your Life-Brand for Likes and Loves On- And Offline

  Almost half of the world’s population owns a smartphone. This tells us one thing: no matter what we say or do, our actions can reach, be shared, and consumed by the world at any point in time. Social Media posts get viewed, shared, and commented on almost instantly, leading to content going “viral” at an incredible rate. Especially unacceptable and controversial content can quickly lead to creating a mainstream of negative opinions resulting in what is now called “cancel culture”. The reality is that a simple comment can destroy a person’s future with the click of a button, potentially ruining their reputation and life-brand forever. The only seat belt to protect ourselves from possible life-brand exposure? Actively taking control of it from an early age.

  Through research as well as real-life stories of cancel culture and life-brand role models, Irina has found a relatable approach to reaching younger audiences and parents to highlight the dangers and possibilities life-brand brings. She provides an easy and understandable step-by-step approach to life-brand awareness for college students and teenagers that have not embarked on their professional paths yet. This keynote is equally educational for parents.

  Take Aways:

  • Learn about the impact social media has on our confidence and self-belief from a young age
  • Understand the concept of a controlled and uncontrolled life-brand
  • Gain clarity on cancel culture and life-brand fragility
  • Getting likes and loves posting content on social media that will positively impact one’s future life and career
  • Using life-brand to build confidence, self-belief and awareness at an early age

• The Confidence Comeback: The Secret to Accelerated Career Development

  It has been known for decades that there is a lack of gender parity in the workplace and an underrepresentation of females in leadership. We are dealing with the pay gap, and the global pandemic has impacted the working environment for women even more in ways we didn’t even think possible. Besides external influences on women’s progression, research has shown that confidence, self-belief, and comfort with self-promotion are significantly impacting how women at all levels maneuver their careers and are able to take risks as they advance their professional goals. With current research suggesting that confidence levels can only rise with age and experience, can women position themselves confidently feeling equal to their male counterparts throughout all career stages? YES. The answer is by controlling one’s life-brand.

  Irina has a strong passion to support women and enable gender parity and equality in business. This drives her narrative in this keynote. She presents the concept of life-brand as a new form of drawing confidence and teaches a step-by-step approach that enables her audience to control their own life-brand immediately. This powerful talk will leave women of all career stages inspired to take action to make a significant contribution to gender parity through their own career advancement inspiring other women to follow their lead.

  Take Aways:

  • Understand the current landscape of gender parity in business
  • Learn how our confidence and self-belief are shaped from an early age impacting how women position themselves compared to their male peers in business
  • Gain clarity on how a controlled life-brand can become a confidence fuel for women at any career stage
  • Find out how one’s life-brand leads to our true purpose in life and master the skill of controlling it effectively on a consistent basis
  • Understand the impact a controlled life-brand has on the next generation of females and gender parity as a whole

The Unspoken Potential of a Strategic Life-Brand

We have experienced a significant shift towards digital selling, especially in B2B. What began with a response to the global pandemic has become a standard way of doing business: driving business growth through digital engagement. Social media has become the ultimate tool for prospecting and selling. Organizations have also come to the realization that not just sellers, but every single employee, are representing their company online with whatever they share on private or public social media platforms. The challenge is to bring awareness to this opportunity and to leverage a unified market presence that is driven by every individual in the organization. How can this be accomplished? By controlling your life-brand.

Irina has presented the concept of life-brand and a clear and actionable approach to control it to various audiences across different industries to enable them on the potential life-brand can unleash in a new business world that thrives on social media interactions.

Take Aways:

• Learn how digital engagement has changed the way we do business for good
• Understand the definition of our individual life-brand and gain awareness of its existence and power
• Get enabled on how a controlled life-brand impacts career advancement and business growth
• Gain clarity on life-brand missteps and their potential impact
• Learn the easily adopted step-by-step approach to a fully controlled life-brand that can be implemented TODAY
• See the potential business impact a life-brand can have on buyers and their perceptions of the company, its products and services