Montreal, Canada
Categories:Having a clear business strategy and recognizing the right moments to pivot are essential to a company's survival in times of rapid change. This presentation teaches decision makers how to evolve their business before competitors can advance ahead of them. The theory of creative destruction sets the foundation for an exploration of companies that did not follow the theory and thus became "extinct": Kodak, Nokia, Blockbuster, Myspace, Seagram... Concepts and business practices to help guide nimble navigation of a changing industry landscape are shared, along with insights from change makers. Interactions with the audience and ample time for questions are included.
The options for media consumption are proliferating, making it increasingly difficult for advertisers to reach their target audiences, particularly in the wide-reaching way linear TV once routinely delivered. As such, savvy marketers are turning to emerging media channels to help fulfill audience reach and connect with viewers in a meaningful way. Yet previously untried media do not have known performance benchmarks for specific brands, making them a necessary risk to marketers.
This presentation will discuss everything a marketer needs to know about adding digital out of the home to their media mix: from planning and creative production to data, measurement, and attribution. It will also go a step further to explore the implications of consumers’ psychological responses to omnichannel marketing campaigns, along with attitudinal and behavioral reactions to digital out of the home.
The session is about business strategy and evolving prior to competitors. I explain the theory of creative destruction and share the stories of companies that did not follow the theory and thus became "extinct": Kodak, Nokia, Blockbuster, Sony's Walkman, Myspace... I then talk about the concepts that can be followed in business to avoid the same fate. I tend to string anecdotes and quotes throughout, including insights by Bill Gates, Warren Buffett and Jeff Bezos. My sessions always include interactions with the audience and ample time for questions.
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Users also viewed these speakers:This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.
Having a clear business strategy and recognizing the right moments to pivot are essential to a company's survival in times of rapid change. This presentation teaches decision makers how to evolve their business before competitors can advance ahead of them. The theory of creative destruction sets the foundation for an exploration of companies that did not follow the theory and thus became "extinct": Kodak, Nokia, Blockbuster, Myspace, Seagram... Concepts and business practices to help guide nimble navigation of a changing industry landscape are shared, along with insights from change makers. Interactions with the audience and ample time for questions are included.
The options for media consumption are proliferating, making it increasingly difficult for advertisers to reach their target audiences, particularly in the wide-reaching way linear TV once routinely delivered. As such, savvy marketers are turning to emerging media channels to help fulfill audience reach and connect with viewers in a meaningful way. Yet previously untried media do not have known performance benchmarks for specific brands, making them a necessary risk to marketers.
This presentation will discuss everything a marketer needs to know about adding digital out of the home to their media mix: from planning and creative production to data, measurement, and attribution. It will also go a step further to explore the implications of consumers’ psychological responses to omnichannel marketing campaigns, along with attitudinal and behavioral reactions to digital out of the home.
The session is about business strategy and evolving prior to competitors. I explain the theory of creative destruction and share the stories of companies that did not follow the theory and thus became "extinct": Kodak, Nokia, Blockbuster, Sony's Walkman, Myspace... I then talk about the concepts that can be followed in business to avoid the same fate. I tend to string anecdotes and quotes throughout, including insights by Bill Gates, Warren Buffett and Jeff Bezos. My sessions always include interactions with the audience and ample time for questions.
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Stephanie Gutnik is a keynote speaker and industry expert who speaks on a wide range of topics such as Don't Be a Dinosaur: How to Approach Modern Business Transformation, Not Your Mother’s Billboards: Adding Digital Out of Home to the Media Mix and Don't Be a Dinosaur. The estimated speaking fee range to book Stephanie Gutnik for your event is $5,000 - $10,000. Stephanie Gutnik generally travels from MontrealCanada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Marilyn Tam, Randi Zuckerberg, Alexandra Wilkis Wilson, Barbara Corcoran and Lori Cheek. Contact All American Speakers for ratings, reviews, videos and information on scheduling Stephanie Gutnik for an upcoming live or virtual event.
Having a clear business strategy and recognizing the right moments to pivot are essential to a company's survival in times of rapid change. This presentation teaches decision makers how to evolve their business before competitors can advance ahead of them. The theory of creative destruction sets the foundation for an exploration of companies that did not follow the theory and thus became "extinct": Kodak, Nokia, Blockbuster, Myspace, Seagram... Concepts and business practices to help guide nimble navigation of a changing industry landscape are shared, along with insights from change makers. Interactions with the audience and ample time for questions are included.
The options for media consumption are proliferating, making it increasingly difficult for advertisers to reach their target audiences, particularly in the wide-reaching way linear TV once routinely delivered. As such, savvy marketers are turning to emerging media channels to help fulfill audience reach and connect with viewers in a meaningful way. Yet previously untried media do not have known performance benchmarks for specific brands, making them a necessary risk to marketers.
This presentation will discuss everything a marketer needs to know about adding digital out of the home to their media mix: from planning and creative production to data, measurement, and attribution. It will also go a step further to explore the implications of consumers’ psychological responses to omnichannel marketing campaigns, along with attitudinal and behavioral reactions to digital out of the home.
The session is about business strategy and evolving prior to competitors. I explain the theory of creative destruction and share the stories of companies that did not follow the theory and thus became "extinct": Kodak, Nokia, Blockbuster, Sony's Walkman, Myspace... I then talk about the concepts that can be followed in business to avoid the same fate. I tend to string anecdotes and quotes throughout, including insights by Bill Gates, Warren Buffett and Jeff Bezos. My sessions always include interactions with the audience and ample time for questions.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.
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