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Rocky Wirtz

President of Wirtz Corporation and Chairman of the Chicago Blackhawks

President of Wirtz Corporation and Chairman of the Chicago Blackhawks

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Rocky Wirtz Biography

  1. Rockwell (Rocky) Wirtz was named President of Wirtz Corporation and Chairman of the Chicago Blackhawks in October 2007, following his late father, William W. Wirtz.

Today, Wirtz Corporation is one of the largest privately-held and family-owned companies in the United States. As President of Wirtz Corporation, Rocky's role extends to a vast array of businesses from Sports and Beverage Distribution to Entertainment, Real Estate, Agriculture, Insurance and Banking.

As Chairman of the Chicago Blackhawks, Rocky is responsible for all aspects of the club's operations. He was just two years old when his grandfather, Arthur Wirtz, purchased the Chicago Blackhawks in 1954. Rocky grew up within the walls of the storied Chicago Stadium, and he oversaw the team's historic Stanley Cup championship victories in 2010, 2013 and 2015. Rocky is also the Co-Chairman of the Executive Committee of Chicago's United Center and is a member of the National Hockey League's Executive and Audit Committees.

Rocky has led the family's beverage business -- Wirtz Beverage Group -- since 1980, where his strategic vision, commitment to investment and time-honored focus on running a value-driven business helped the company expand its footprint. In 2016, Rocky drove efforts to form a partnership with The Charmer Sunbelt Group, creating Breakthru Beverage Group (BBG). Today, BBG employs more than 7,000 associates and has operations in 14 states across the U.S. and Canada. Recognizing his many contributions to the beverage industry, the Wine and Spirits Wholesalers of America honored Rocky with a Lifetime Leadership Award in 2014.

Wirtz Realty has developed properties in Illinois for decades, and the company owns and manages over 20 commercial and residential properties along Chicago's lakefront and throughout the suburbs. Rocky also oversees Wirtz Insurance, as well as banking interests at First Security Trust and Savings, based in Elmwood Park, Illinois and First National Bank of South Miami in Florida.

Through it all, Rocky continues to lead his family's commitment to numerous civic and charitable organizations. His dedication to Chicago Blackhawks Foundation is unwavering. Founded by his father, Chicago Blackhawks Foundation has donated millions of dollars to dozens of organizations focusing on youth programs, health and wellness, education and housing. When seeking a new practice rink for the Blackhawks, Rocky went beyond creating a single-use home for the team, and in 2015, announced the construction of a $65 million community ice rink and practice facility near the United Center. Set to open in December of 2017, the facility will offer a number of benefits to Chicago's youth who may not have the opportunity or resources to learn the sport of hockey.

Rocky is a member of the Civic Committee of the Commercial Club of Chicago and serves as a Trustee at The Field Museum of Natural History and Northwestern University, where he earned a Bachelor of Science Degree in Communications in 1975.

At Northwestern, he established the Virginia Wadsworth Wirtz Endowment for Visiting Artists. That program, named in honor of his grandmother, allows Northwestern's School of Communication to invite nationally acclaimed performers to work directly with students and staff at the Theatre and Interpretation Center. In April 2014, the center was renamed the Virginia Wadsworth Wirtz Center for the Performing Arts in recognition of the family's financial gifts.

Rocky and his wife, Marilyn, reside in the northern suburbs of Chicago. Rocky has three children, Daniel, Hillary and Kendall; Marilyn has one daughter, Elizabeth. Rocky is also the proud grandfather of three granddaughters and two grandsons.

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FAQs on booking Rocky Wirtz

  • How do I book Rocky Wirtz to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Rocky Wirtz for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Rocky Wirtz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Rocky Wirtz or any other speaker of your choice.
  • What are the speaker fees for Rocky Wirtz

    Speaking fees for Rocky Wirtz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Rocky Wirtz are for live events and for virtual events. For the most current speaking fee to hire Rocky Wirtz, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Rocky Wirtz speak about?

    Rocky Wirtz is a keynote speaker and industry expert whose speaking topics include Business, Business Leaders, Leadership, Sports, Sports Motivation, Teamwork and Teambuilding.
  • Where does Rocky Wirtz travel from?

    Rocky Wirtz generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Rocky Wirtz’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Rocky Wirtz for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Rocky Wirtz for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Rocky Wirtz or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Rocky Wirtz is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Rocky Wirtz for your event is available upon request. Rocky Wirtz generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jodi Bondi Norgaard, Tom Levenick, Bob Myers, Earvin “Magic” Johnson and Marques Ogden. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rocky Wirtz for an upcoming live or virtual event.

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