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Anat Keinan

Assistant Professor of Business Administration

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 Anat Keinan Biography

Anat Keinan is an Assistant Professor in the Marketing Unit at Harvard Business School. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. At HBS, she teaches the core marketing course to first-year MBA students.

Professor Keinan is the winner of the 2011 JCR Ferber Award. Her research on consumer behavior has been published in the leading marketing and psychology journals. Her work has been chosen by the New York Times as one of the "Best Ideas of 2006," and as a finalist for the Journal of Consumer Research 2009 best paper award. Her research has been covered by hundreds of print, electronic, and broadcast media outlets, including FOXNews.com, CNN, CBS News, CNBC, ABC News, The Wall Street Journal, BusinessWeek, Financial Times, Yahoo! Finance, The Boston Globe, TIME, Slate Magazine, Wired Magazine, Associated Press, and United Press International.

Professor Keinan's research interests include Consumer Self-Control, Regret, Luxury Marketing, Experiential Marketing, Branding, Fairness and Ethics in Marketing, and the Consumption of Counterfeited and Pirated Products. One stream of research examines consumer's regrets and shows that in the long run, choosing work over play leads to regrets about having missed out on the pleasures of life. Her research demonstrates that while in the short-term it appears preferable to act responsibly and choose virtue over vice, over time such righteous behavior generates increasing regret. Her research further demonstrates that anticipating distant-future regret may help individuals who chronically deprive themselves of hedonism to realize and remedy this tendency.

Professor Keinan has also examined why consumers desire unusual and extreme consumption experiences that may actually be unpleasant and even aversive. Examples include consumers who voluntarily stay at ice hotels, where they sleep on beds made of ice in freezing temperatures, and consumers who eat at restaurants serving peculiar foods, such as bacon ice cream and chocolate truffles with vinegar and anchovies. Her research demonstrates that such preferences represent a broader phenomenon, whereby consumers derive utility from collecting memorable experiences, "checking off" items on their "experiential check list," and building their "experiential CV".

A native of Israel, she received a B.A. in Economics and Communication and an MBA (Dean's List and Magna cum Laude) from Tel-Aviv University. In addition to her academic background, Anat has served in the Intelligence Corps within the IDF, worked as an advertising manager for an Israeli financial services corporation, and served on the Board of Directors for an employment placement agency in Israel.

FAQs
  • HOW TO BOOK Anat Keinan?

    Our booking agents have successfully helped clients around the world secure talent like Anat Keinan for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Anat Keinan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anat Keinan or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Anat Keinan?

    Booking fees for Anat Keinan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anat Keinan, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Anat Keinan?

    All American Entertainment has successfully secured celebrity talent like Anat Keinan for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anat Keinan for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anat Keinan or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anat Keinan or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Anat Keinan

Assistant Professor of Business Administration

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Anat Keinan Biography

Anat Keinan is an Assistant Professor in the Marketing Unit at Harvard Business School. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. At HBS, she teaches the core marketing course to first-year MBA students.

Professor Keinan is the winner of the 2011 JCR Ferber Award. Her research on consumer behavior has been published in the leading marketing and psychology journals. Her work has been chosen by the New York Times as one of the "Best Ideas of 2006," and as a finalist for the Journal of Consumer Research 2009 best paper award. Her research has been covered by hundreds of print, electronic, and broadcast media outlets, including FOXNews.com, CNN, CBS News, CNBC, ABC News, The Wall Street Journal, BusinessWeek, Financial Times, Yahoo! Finance, The Boston Globe, TIME, Slate Magazine, Wired Magazine, Associated Press, and United Press International.

Professor Keinan's research interests include Consumer Self-Control, Regret, Luxury Marketing, Experiential Marketing, Branding, Fairness and Ethics in Marketing, and the Consumption of Counterfeited and Pirated Products. One stream of research examines consumer's regrets and shows that in the long run, choosing work over play leads to regrets about having missed out on the pleasures of life. Her research demonstrates that while in the short-term it appears preferable to act responsibly and choose virtue over vice, over time such righteous behavior generates increasing regret. Her research further demonstrates that anticipating distant-future regret may help individuals who chronically deprive themselves of hedonism to realize and remedy this tendency.

Professor Keinan has also examined why consumers desire unusual and extreme consumption experiences that may actually be unpleasant and even aversive. Examples include consumers who voluntarily stay at ice hotels, where they sleep on beds made of ice in freezing temperatures, and consumers who eat at restaurants serving peculiar foods, such as bacon ice cream and chocolate truffles with vinegar and anchovies. Her research demonstrates that such preferences represent a broader phenomenon, whereby consumers derive utility from collecting memorable experiences, "checking off" items on their "experiential check list," and building their "experiential CV".

A native of Israel, she received a B.A. in Economics and Communication and an MBA (Dean's List and Magna cum Laude) from Tel-Aviv University. In addition to her academic background, Anat has served in the Intelligence Corps within the IDF, worked as an advertising manager for an Israeli financial services corporation, and served on the Board of Directors for an employment placement agency in Israel.

FAQs on booking Anat Keinan

  • How to book Anat Keinan?

    Our booking agents have successfully helped clients around the world secure talent like Anat Keinan for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Anat Keinan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anat Keinan or any other celebrity of your choice.
  • How much does it cost to book Anat Keinan?

    Booking fees for Anat Keinan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anat Keinan, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Anat Keinan?

    All American Entertainment has successfully secured celebrity talent like Anat Keinan for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anat Keinan for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anat Keinan or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anat Keinan or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Anat Keinan is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Anat Keinan for your event is available upon request. Anat Keinan generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are John A. Deighton, Youngme Moon, Francisco de Asis Martinez-Jerez, Michael I. Norton and John T. Gourville. Contact All American Speakers for ratings, reviews, videos and information on scheduling Anat Keinan for an upcoming live or virtual event.

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Speakers Similar to Anat Keinan

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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