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Anat Keinan

Assistant Professor of Business Administration

Anat Keinan

Anat Keinan

Assistant Professor of Business Administration

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Business, Professors, Sales, Marketing and Branding, University Speakers
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Anat Keinan Biography

Anat Keinan is an Assistant Professor in the Marketing Unit at Harvard Business School. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. At HBS, she teaches the core marketing course to first-year MBA students.

Professor Keinan is the winner of the 2011 JCR Ferber Award. Her research on consumer behavior has been published in the leading marketing and psychology journals. Her work has been chosen by the New York Times as one of the "Best Ideas of 2006," and as a finalist for the Journal of Consumer Research 2009 best paper award. Her research has been covered by hundreds of print, electronic, and broadcast media outlets, including FOXNews.com, CNN, CBS News, CNBC, ABC News, The Wall Street Journal, BusinessWeek, Financial Times, Yahoo! Finance, The Boston Globe, TIME, Slate Magazine, Wired Magazine, Associated Press, and United Press International.

Professor Keinan's research interests include Consumer Self-Control, Regret, Luxury Marketing, Experiential Marketing, Branding, Fairness and Ethics in Marketing, and the Consumption of Counterfeited and Pirated Products. One stream of research examines consumer's regrets and shows that in the long run, choosing work over play leads to regrets about having missed out on the pleasures of life. Her research demonstrates that while in the short-term it appears preferable to act responsibly and choose virtue over vice, over time such righteous behavior generates increasing regret. Her research further demonstrates that anticipating distant-future regret may help individuals who chronically deprive themselves of hedonism to realize and remedy this tendency.

Professor Keinan has also examined why consumers desire unusual and extreme consumption experiences that may actually be unpleasant and even aversive. Examples include consumers who voluntarily stay at ice hotels, where they sleep on beds made of ice in freezing temperatures, and consumers who eat at restaurants serving peculiar foods, such as bacon ice cream and chocolate truffles with vinegar and anchovies. Her research demonstrates that such preferences represent a broader phenomenon, whereby consumers derive utility from collecting memorable experiences, "checking off" items on their "experiential check list," and building their "experiential CV".

A native of Israel, she received a B.A. in Economics and Communication and an MBA (Dean's List and Magna cum Laude) from Tel-Aviv University. In addition to her academic background, Anat has served in the Intelligence Corps within the IDF, worked as an advertising manager for an Israeli financial services corporation, and served on the Board of Directors for an employment placement agency in Israel.

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  • How do I book Anat Keinan to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Anat Keinan for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Anat Keinan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Anat Keinan or any other speaker of your choice.

  • What are the speaker fees for Anat Keinan

    Speaking fees for Anat Keinan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Anat Keinan are for live events and for virtual events. For the most current speaking fee to hire Anat Keinan, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Anat Keinan speak about?

    Anat Keinan is a keynote speaker and industry expert whose speaking topics include Business, Professors, Sales, Marketing and Branding, University Speakers.

  • Where does Anat Keinan travel from?

    Anat Keinan generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Anat Keinan’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Anat Keinan for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Anat Keinan for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Anat Keinan or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Anat Keinan is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Anat Keinan for your event is available upon request. Anat Keinan generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are John A. Deighton, Youngme Moon, Jason Riis, Uma R. Karmarkar and Walter A. Friedman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Anat Keinan for an upcoming live or virtual event.

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