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John T. Gourville

Albert J. Weatherhead, Jr. Professor of Business Administration

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John T. Gourville Biography

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. He currently teaches The Marketing of Innovations in the second year of the MBA program. Previously, he was the course head for the Core Marketing course in the first year and taught Entrepreneurial Marketing in the second year of the MBA program. In the HBS Executive Education program, he currently teaches in and chairs the Strategic Marketing Management program. He also teaches in the Business-to-Business Marketing Strategy program, the Aligning Sales and Strategy program and the Program for Leadership Development. John also has participated in specialized executive education programs throughout the world. Prior to receiving his Ph.D., John held management positions with Booz, Allen & Hamilton, Mobil Oil, and New York Telephone.

John's research focuses on consumer decision making, especially in the areas of pricing and the adoption of innovations. For instance, in several papers John has investigated subtle changes in the presentation of product price can lead to significant changes in a consumer's decision to purchase and consume that product. In other work, he has looked at the impact of product variety on consumer choice and finds that offering a wide assortment of goods often harms a brand. Finally, his current research investigates when and why innovative new products fail to gain traction in the marketplace. John's research has appeared in the Harvard Business Review, Marketing Science, the Journal of Consumer Research, the Journal of Marketing Research, and in Marketing Letters.

FAQs
  • HOW TO BOOK John T. Gourville?

    Our booking agents have successfully helped clients around the world secure talent like John T. Gourville for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for John T. Gourville, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for John T. Gourville or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK John T. Gourville?

    Booking fees for John T. Gourville, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire John T. Gourville, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR John T. Gourville?

    All American Entertainment has successfully secured celebrity talent like John T. Gourville for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book John T. Gourville for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent John T. Gourville or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for John T. Gourville or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Albert J. Weatherhead, Jr. Professor of Business Administration

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John T. Gourville Biography

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. He currently teaches The Marketing of Innovations in the second year of the MBA program. Previously, he was the course head for the Core Marketing course in the first year and taught Entrepreneurial Marketing in the second year of the MBA program. In the HBS Executive Education program, he currently teaches in and chairs the Strategic Marketing Management program. He also teaches in the Business-to-Business Marketing Strategy program, the Aligning Sales and Strategy program and the Program for Leadership Development. John also has participated in specialized executive education programs throughout the world. Prior to receiving his Ph.D., John held management positions with Booz, Allen & Hamilton, Mobil Oil, and New York Telephone.

John's research focuses on consumer decision making, especially in the areas of pricing and the adoption of innovations. For instance, in several papers John has investigated subtle changes in the presentation of product price can lead to significant changes in a consumer's decision to purchase and consume that product. In other work, he has looked at the impact of product variety on consumer choice and finds that offering a wide assortment of goods often harms a brand. Finally, his current research investigates when and why innovative new products fail to gain traction in the marketplace. John's research has appeared in the Harvard Business Review, Marketing Science, the Journal of Consumer Research, the Journal of Marketing Research, and in Marketing Letters.

FAQs on booking John T. Gourville

  • How to book John T. Gourville?

    Our booking agents have successfully helped clients around the world secure talent like John T. Gourville for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for John T. Gourville, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for John T. Gourville or any other celebrity of your choice.
  • How much does it cost to book John T. Gourville?

    Booking fees for John T. Gourville, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire John T. Gourville, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for John T. Gourville?

    All American Entertainment has successfully secured celebrity talent like John T. Gourville for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book John T. Gourville for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent John T. Gourville or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for John T. Gourville or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

John T. Gourville is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book John T. Gourville for your event is available upon request. John T. Gourville generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Youngme Moon, Michael I. Norton, William R. Kerr, Tom Nicholas and Christopher Marquis. Contact All American Speakers for ratings, reviews, videos and information on scheduling John T. Gourville for an upcoming live or virtual event.

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Speakers Similar to John T. Gourville

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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