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LoCash

Country Music Duo Composed of Chris Lucas and Preston Brust

Country Music Duo Composed of Chris Lucas and Preston Brust

Travels From Travels From:
Nashville, TN, USA
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LoCash Biography

It was April of 2008, and the LoCash Cowboys were doing what they do bestrocking a packed house. They were at Nashville's Wildhorse Saloon, where the two of themPreston Brust and Chris Lucashad met a few years earlier. The amped-up crowd was living, screaming proof that they had put the time since then to good use. They had been criss-crossing the country, honing their craft on stages large and small, developing one of the most dynamic live shows in any genre of music. Along the way, they had sold more than 60,000 copies of their homemade CD, earned endorsements from the likes of Budweiser, shared bills with artists including Charlie Daniels and ZZ Top, performed at halftime of NBA and U.S. Olympic team basketball games, and earned television appearances ranging from Tanya Tucker's reality show "Tuckerville" to "Pageant School: Becoming Miss America," writing the theme songs for both.

They had also attracted their share of support from those in the industry who recognized just how much of the total package they hadgreat vocals, world-class dance moves, a unique look and charisma to burn, as well as a wealth of experience and a work ethic that impressed everyone who dealt with them.

On that warm spring night, the final piece of the puzzle would fall into place. Jeffrey Steele, one of Nashville's biggest names in songwriting ("The Cowboy In Me," "What Hurts The Most," "My Town") and producing (Montgomery Gentry, Keith Anderson) was working his way through the crowd.

"Everybody's screaming and he can barely get to the stage," says Preston. "He was almost crowd-surfing his way to the front. He grabbed hold of me in the middle of a song and yelled, 'I get it! I want to work with you!' It was a monumental moment."

Steele, like so many others before and since, had caught the LoCash vision, and he signed on as songwriting partner and producer. After building and gathering strength for years, earning a growing legion of fans inside and outside the industry, the LoCash Cowboys saw their momentum become a perfect storm.

"We had a few great songs already," adds Preston, "but writing 40 songs with Jeffrey amounted to honing the vision, defining who and what we are. We knew the whole time that this wasn't just going to be 11 or 12 songs on a record. We knew it would be the debut of what the world will know as LoCash."

That debut, called This Is How We Do It, is a fitting introduction to a compellingly charismatic duo, a well-rounded CD that captures all the excitement of their stage performance while displaying a softer, more philosophical side as well. The project's first single, "You Got Me," is the best of both worlds. Penned by Chris and Preston, it is, quite simply, a love song that rocks.

LoCash Videos

  • LOCASH - I Love This Life - YouTube
  • LoCash Cowboys - C.O.U.N.T.R.Y. - YouTube

FAQs on booking LoCash

  • How do I book LoCash to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like LoCash for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for LoCash, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for LoCash or any other speaker of your choice.
  • What are the speaker fees for LoCash

    Speaking fees for LoCash, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book LoCash are for live events and for virtual events. For the most current speaking fee to hire LoCash, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does LoCash speak about?

    LoCash is a keynote speaker and industry expert whose speaking topics include Art, Music, Speakers by Industry, Virtual Speakers.
  • Where does LoCash travel from?

    LoCash generally travels from Nashville, TN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is LoCash’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like LoCash for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book LoCash for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host LoCash or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

LoCash is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book LoCash for your event is $50,000 - $100,000. LoCash generally travels from Nashville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Parmalee, LANCO, Brandy Clark, JJ Lawhorn and Pat Green. Contact All American Speakers for ratings, reviews, videos and information on scheduling LoCash for an upcoming live or virtual event.

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