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Sara Critchfield

Vice President of Global Outreach at the Fetzer Institute

Sara Critchfield

Sara Critchfield

Vice President of Global Outreach at the Fetzer Institute

Travels From Travels From:
Los Angeles, CA, USA
Speaking Fee Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: Please Contact
More Fee Info
Categories Categories:
Categories Categories:
Activism, Business, Corporate Responsibility, Creativity Speakers, Empowerment, Entertainment, Influential Women, Inspirational, Leadership Speakers, Personal Growth, Sales, Marketing and Branding, Science and Technology, Social Justice, Social Media, Technology Speakers, Women's Issues
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Sara Critchfield Biography

Sara Critchfield is the Vice President of Global Outreach at the Fetzer Institute, where she leads efforts to foster compassion, dialogue, and social change. She co-founded Upworthy, a renowned social media platform, and is a passionate advocate for storytelling and amplifying diverse voices. Sara's expertise in media, technology, and community engagement drives her work in building partnerships and developing innovative initiatives. She is a sought-after speaker, board member, and a driving force in promoting love, forgiveness, and compassion for a more interconnected world.

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Sara Critchfield Speaking Topics

  • Divergent Thinking: How to Ask and Answer Questions That Shape the Future

    Drawing on her work at Upworthy, Sara Critchfield lays out how switching from tactical questions (how do I make this go viral?) to questions that solve humanity’s most pressing problems (what’s worthy of going viral?) will change the face of the news. The truth is that no media organization can "make" something viral without the audience's participation! In this talk, specifically geared toward college audiences, she shares her insights on virality, the future of media, and finding a meaningful career path. Why does important stuff get buried on the web? Why is it so hard to market good content? And how can you solve problems and make a difference in any organization? It’s all about divergent thinking, she says—a concept that is applicable to students entering any field. You have to ask bigger, better, and different questions than everyone else in your industry—then you have to figure out how to answer those questions. Critchfield equips students with the tools they need to ask, and answer, the questions that will lead them to a valuable and successful career.

  • How To Intentionally Build A Kick-Ass Company Culture In A Virtual Workplace

    The difference between remote work (a physical headquarters coupled with satellite sites or telecommuters) and distributed work (an intentional workplace format where every employee from the CEO to the secretaries works virtually and is held accountable to building the virtual environment) is profound. As we move into the future, more and more companies are shifting away from physical workplaces into virtual workplaces. This has become one of the largest boosts to worker satisfaction and productivity and in the past century, but also calls for intentional planning to implement policies and practices that will translate the best methods from physical locations into the virtual space. When your entire staff is online and spread out across the country, how do you build morale? Encourage cross-team collaboration? Leverage serendipity? Communicate new information? Police ethics? Make people feel connected? Manage and/or surface emotions? What particular challenges do extroverts versus introverts face in a virtual environment? How can you tell if your staff is absorbing knowledge, feeling engaged, overworking or under working? All the tips and tricks straight from one of the country's premier virtual companies: Upworthy.

  • The Human Algorithm: Why Social Media Optimization Is More Powerful Than Search Engine Optimization

    As of March 2013, social media surpassed search engines as the largest discovery source for news and information. That means SMO (social media optimization) will make or break your marketing strategy over the next few years. While SEO (search engine optimization) techniques made traffic predictable and steady (great for advertising-based revenue models), SMO techniques tend to rely on hit-based traffic and user engagement. In this talk, Sara Critchfield explains how Upworthy is pioneering a way to get traffic from social platforms that is just as predictable and stable as SEO-based traffic, by investing in human pattern discovery in conjunction with algorithmic pattern discovery—not just algorithms alone. Content creators and marketers need to know how to appeal to the people who have the power to hit the "share" button. By discovering the human algorithm, valuable information can be leveraged for better results, less marketplace vulnerability, and higher ROI.

    Formulating a theory of the human algorithm as it relates to your specific audience and product is essential for every company to do from scratch; it cannot be boiled down into a one-size-fits-all strategy. This customizable keynote breaks down this complex methodology and explains how to generate exponentially more traffic and conversions than a SEO strategy could ever provide alone. And, Critchfield dives into the practical how-to: effective social media marketing techniques; achieving virality through the three main ingredients in Upworthy’s success story—packaging, product, and distribution; and emotion-driven decision making that contextualizes big data and balances data-driven decision. This talk is an absolute must-hear for any company trying to get ahead of stagnant digital marketing strategies and make real inroads online.

Sara Critchfield Videos

  • SARA CRITCHFIELD ON DATA-DRIVEN EMOTIONAL CONNECTION
    SARA CRITCHFIELD ON DATA-DRIVEN EMOTIONAL CONNECTION
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FAQs on booking Sara Critchfield

  • How do I book Sara Critchfield to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Sara Critchfield for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Sara Critchfield, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sara Critchfield or any other speaker of your choice.

  • What are the speaker fees for Sara Critchfield

    Speaking fees for Sara Critchfield, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sara Critchfield are for live events and for virtual events. For the most current speaking fee to hire Sara Critchfield, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Sara Critchfield speak about?

    Sara Critchfield is a keynote speaker and industry expert whose speaking topics include Activism, Business, Corporate Responsibility, Creativity Speakers, Empowerment, Entertainment, Influential Women, Inspirational, Leadership Speakers, Personal Growth, Sales, Marketing and Branding, Science and Technology, Social Justice, Social Media, Technology Speakers, Women's Issues.

  • Where does Sara Critchfield travel from?

    Sara Critchfield generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Sara Critchfield’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Sara Critchfield for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sara Critchfield for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sara Critchfield or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Sara Critchfield is a keynote speaker and industry expert who speaks on a wide range of topics such as Divergent Thinking: How to Ask and Answer Questions That Shape the Future, How To Intentionally Build A Kick-Ass Company Culture In A Virtual Workplace and The Human Algorithm: Why Social Media Optimization Is More Powerful Than Search Engine Optimization. The estimated speaking fee range to book Sara Critchfield for your event is $20,000 - $30,000. Sara Critchfield generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sabine Heller, Randi Zuckerberg, Allyson Kapin, Kelly A. Galanis and Lori Cheek. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sara Critchfield for an upcoming live or virtual event.

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