Alberto Sardinas

Emmy-Nominated Broadcaster, Sales Storytelling Expert & Author of "The Yes Behind A No"

Miami, FL, USA
Live Event: $20,000 - $30,000 Virtual Event: $10,000 - $20,000 More Fee Info
Author, Broadcasting, Communication, Hispanic Heritage, Host & Emcee, Motivational, Sales, Storytelling
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Alberto Sardinas Biography

The best sales training in the world doesn't work when your team doesn't believe they have a story worth telling. That's the problem Alberto Sardiñas was built to solve, and it took 20 years of live broadcasting to understand why.

Building an audience of millions across 35 U.S. cities through radio and television, including an Emmy-nominated show -- and growing that reach to 2.7 million social media followers -- gave Sardiñas a masterclass in one thing: how trust is built before talent or product are ever proven. In a live broadcast, there's no safety net and no second take. You earn belief in the first few seconds, or you lose it. That understanding became the foundation of the Don't Sell. Storytell.™ Framework, a proprietary system he has delivered to teams at Citibank, UniVista Insurance, and St. Jude Children's Research Hospital among many others.

The results are measurable. Within 30 days of a single engagement, one sales team reported a 34% increase in outbound call volume. His book, "The Yes Behind a No" (foreword by legendary broadcaster Don Francisco), was distributed by one of the world's largest direct sales organizations to 15,000+ sales professionals. And conference organizers consistently report the same thing: the room was locked in from the first minute, and the team was applying the tools the next morning.

What separates Sardiñas from other speakers in this space is where he works, and how he thinks. An MBA from the University of Miami paired with 20 years in live broadcast gives him a perspective most speakers simply don't have: the business fluency to measure what changes, and the performance instincts to make it stick. Most communication experts focus on technique. Sardiñas works one level deeper: story identity. He helps professionals stop leading with product, stop sounding like everyone else, and start showing up as the most trusted person in the room. Fully bilingual in English and Spanish, he delivers with equal force to both audiences, making him a rare choice for bilingual organizations, and any sales or customer service team where trust is the product and the next quarter depends on what happens in the room.

Contact a speaker booking agent to check availability on Alberto Sardinas and other top speakers and celebrities.

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Speaker profile last updated by AAE Talent Team on 05/13/2026.

Alberto Sardinas Speaking Topics

  • The Don't Sell. Storytell.™ Framework — Stop Losing Deals Before the Conversation Starts

    Most sales teams don't have a closing problem. They have a story problem. They lead with product, sound like every other rep in their industry, and wonder why trust takes so long to build, or why the prospect went with someone else who seemed less qualified. The answer almost never lives in the pitch. It lives in the story they never told.

    In this keynote, Alberto Sardiñas introduces the Don't Sell. Storytell.™ Framework, a proprietary system built on 20 years of live broadcast experience and delivered to sales organizations at Citibank, UniVista Insurance, and St. Jude Children's Research Hospital. The framework gives every rep on your team a structure for communicating who they are, why they do what they do, and why that matters to the person sitting across from them, before price, product, or process ever enters the room.

    Within 30 days of one engagement, a sales organization reported a 34% increase in outbound call volume. Attendees leave with a rewritten introduction they can use the next morning, a framework for handling objections through story, and a measurable shift in how they show up in client conversations.

    Available as: 45-minute keynote + Q&A / 90-minute workshop / English, Spanish, or bilingual

  • The Yes Behind a No — How the Story You Haven't Told Is the One That Closes

    Every top performer on your team has been through something that nearly made them quit. A rejection that stung. A quarter that broke their confidence. A moment where the “no” felt personal. Most of them have never told that story out loud, and that silence is costing them more deals than any objection ever could.

    Based on his book of the same title, foreword by legendary broadcaster Don Francisco and distributed to 15,000+ sales professionals, this keynote takes attendees through the process of finding the story inside the rejection and using it as the most powerful trust-building tool they have. Alberto draws on his own journey from Venezuelan immigrant to Emmy-nominated broadcaster to walk every person in the room through an identity-level shift that changes how they carry themselves into the next conversation.

    Personal, emotionally resonant, and immediately actionable. Audiences leave not just inspired, but equipped, with a specific story framework they can deploy the next time a prospect goes cold, stalls, or says no.

    Available as: 45-minute keynote / 90-minute keynote / Half-day workshop / English, Spanish, or bilingual

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The Power of Your Story 40 Short and Real-Life Stories Filled With Lessons
The Power of Your Story 40 Short and Real-Life Stories Filled With Lessons

  • How do I book Alberto Sardinas to speak at my event?

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  • What are the speaker fees for Alberto Sardinas

    Speaking fees for Alberto Sardinas, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Alberto Sardinas are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Alberto Sardinas, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Alberto Sardinas speak about?

    Alberto Sardinas is a keynote speaker and industry expert whose speaking topics include Author, Broadcasting, Communication, Hispanic Heritage, Host & Emcee, Motivational, Sales, Storytelling

  • Where does Alberto Sardinas travel from?

    Alberto Sardinas generally travels from Miami, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Alberto Sardinas for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Alberto Sardinas for your next private or corporate function.

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Alberto Sardinas is a keynote speaker and industry expert who speaks on a wide range of topics such as The Don't Sell. Storytell.™ Framework — Stop Losing Deals Before the Conversation Starts, The Yes Behind a No — How the Story You Haven't Told Is the One That Closes and Rejection-Proof — Staying Confident When the Nos Keep Coming. The estimated speaking fee range to book Alberto Sardinas for your event is $20,000 - $30,000. Alberto Sardinas generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mariana Atencio, Patrick Reynolds, Max Tucci, Gaby Natale and Brian Sullivan. Contact All American Speakers for ratings, reviews, videos and information on scheduling Alberto Sardinas for an upcoming live or virtual event.

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