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Margo Aaron

Founder of That Seems Important & Best-Selling Author

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 Margo Aaron Biography

Margo Aaron began her career as a psychological researcher for a prestigious mental health clinic where she discovered a problem. The problem was it's really hard to get people to do things that are good for them. Which led Margo to ask the question she's been investigating ever since:

How do you get people to care?

She took this question to Columbia for grad school, but they weren't helpful because they had the same problem. They didn't know how to get people to care. In fact, they made it purposefully difficult to get AWESOME LIFE CHANGING information, by locking it inside of books no one would ever read.

Margo was not ok with this.

Determined to solve this problem and save the world, she set out to learn how you turn information no one cares about into something people care about.

That’s when she accidentally ended up in marketing.

Turns out marketing is a convenient tool for getting people to care. It helps you translate boring information into something people are DYING TO KNOW MORE ABOUT. But because researchers don't talk to marketers, she had no idea any of these tools existed.

So, Margo snagged herself a fancy corporate job in marketing, where she did strategery for brands like Starbucks, Evolution Fresh, and Seattle's Best. It was sexy, but like a solid 5 on the "Are We Effectively Changing Behavior?" scale.

Low scores aren't Margo's thing, so she decided it was time to get schooled in behavior change.

She spent nights and weekends learning everything she could about persuasion, influence, direct response, copywriting, branding, digital marketing, market research, strategic planning, and other buzzwords.

She learned so much she said, “Bye Felicia” to her corporate career and set back out to finish her mission of getting people to care.

Her LinkedIn calls this part “Argotics, LLC.,” which is the consultancy she started that failed in getting people to care. It did succeed in making her money and making her meshuga. Deflated and confused, she started writing about what she witnessed in the trenches on a website called That Seems Important.

After a few articles went viral, she started to amass a spectacular following of solopreneurs, content creators, and other incredible humans looking to change the world and do work that matters. She now teaches them how to get people to care.

Today, she's co-host of the internet talk show "Hillary and Margo Yell at Websites" (#HAMYAW), a regular contributor to Inc, and founder of the most popular internet newsletter you've never heard of.

Margo Aaron is a proud graduate of Emory University (BA), Columbia University (MA), and altMBA where she won the prestigious Walker Award.

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FAQs
  • HOW TO BOOK Margo Aaron?

    Our booking agents have successfully helped clients around the world secure talent like Margo Aaron for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Margo Aaron, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Margo Aaron or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Margo Aaron?

    Booking fees for Margo Aaron, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Margo Aaron, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Margo Aaron?

    All American Entertainment has successfully secured celebrity talent like Margo Aaron for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Margo Aaron for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Margo Aaron or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Margo Aaron or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Margo Aaron

Founder of That Seems Important & Best-Selling Author

Travels From:
Jersey City, NJ, USA
Speaking Fee:

Margo Aaron Biography

Margo Aaron began her career as a psychological researcher for a prestigious mental health clinic where she discovered a problem. The problem was it's really hard to get people to do things that are good for them. Which led Margo to ask the question she's been investigating ever since:

How do you get people to care?

She took this question to Columbia for grad school, but they weren't helpful because they had the same problem. They didn't know how to get people to care. In fact, they made it purposefully difficult to get AWESOME LIFE CHANGING information, by locking it inside of books no one would ever read.

Margo was not ok with this.

Determined to solve this problem and save the world, she set out to learn how you turn information no one cares about into something people care about.

That’s when she accidentally ended up in marketing.

Turns out marketing is a convenient tool for getting people to care. It helps you translate boring information into something people are DYING TO KNOW MORE ABOUT. But because researchers don't talk to marketers, she had no idea any of these tools existed.

So, Margo snagged herself a fancy corporate job in marketing, where she did strategery for brands like Starbucks, Evolution Fresh, and Seattle's Best. It was sexy, but like a solid 5 on the "Are We Effectively Changing Behavior?" scale.

Low scores aren't Margo's thing, so she decided it was time to get schooled in behavior change.

She spent nights and weekends learning everything she could about persuasion, influence, direct response, copywriting, branding, digital marketing, market research, strategic planning, and other buzzwords.

She learned so much she said, “Bye Felicia” to her corporate career and set back out to finish her mission of getting people to care.

Her LinkedIn calls this part “Argotics, LLC.,” which is the consultancy she started that failed in getting people to care. It did succeed in making her money and making her meshuga. Deflated and confused, she started writing about what she witnessed in the trenches on a website called That Seems Important.

After a few articles went viral, she started to amass a spectacular following of solopreneurs, content creators, and other incredible humans looking to change the world and do work that matters. She now teaches them how to get people to care.

Today, she's co-host of the internet talk show "Hillary and Margo Yell at Websites" (#HAMYAW), a regular contributor to Inc, and founder of the most popular internet newsletter you've never heard of.

Margo Aaron is a proud graduate of Emory University (BA), Columbia University (MA), and altMBA where she won the prestigious Walker Award.

Margo Aaron Videos

  • Preview - RHP #072. Margo Aaron, Marketer, Entrepreneur, Writer ...
    Margo was born and raised in Houston, Texas. She is what is known as a third- generation Holocaust survivor. She is named after her ...
  • 529: Why 'Start With Why' Is Bad Advice by Margo Aaron of That ...
    Margo Aaron of That Seems Important shares why 'start with why' is bad advice. Episode 529: Why 'Start With Why' Is Bad Advice by Margo ...
  • 3 No-BS Principles for Unforgettable Marketing with Margo Aaron ...
    Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: ...

FAQs on booking Margo Aaron

  • How to book Margo Aaron?

    Our booking agents have successfully helped clients around the world secure talent like Margo Aaron for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Margo Aaron, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Margo Aaron or any other celebrity of your choice.
  • How much does it cost to book Margo Aaron?

    Booking fees for Margo Aaron, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Margo Aaron, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Margo Aaron?

    All American Entertainment has successfully secured celebrity talent like Margo Aaron for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Margo Aaron for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Margo Aaron or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Margo Aaron or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Margo Aaron is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Margo Aaron for your event is available upon request. Margo Aaron generally travels from Jersey City, NJ, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jaclyn Johnson, Tamsen Webster, Cynthia Johnson, Jennifer Wong and Robert Rose. Contact All American Speakers for ratings, reviews, videos and information on scheduling Margo Aaron for an upcoming event.

Margo Aaron Speaker Videos

  • Preview - RHP #072. Margo Aaron, Marketer, Entrepreneur, Writer ...
    Margo was born and raised in Houston, Texas. She is what is known as a third- generation Holocaust survivor. She is named after her ...
    529: Why 'Start With Why' Is Bad Advice by Margo Aaron of That ...
    Margo Aaron of That Seems Important shares why 'start with why' is bad advice. Episode 529: Why 'Start With Why' Is Bad Advice by Margo ...
  • 3 No-BS Principles for Unforgettable Marketing with Margo Aaron ...
    Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: ...

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Margo Aaron

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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