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Margo Aaron

Founder of That Seems Important & Best-Selling Author

Founder of That Seems Important & Best-Selling Author

Travels From Travels From:
Jersey City, NJ, USA
Speaking Fee Speaking Fee:
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Margo Aaron Biography

Margo Aaron began her career as a psychological researcher for a prestigious mental health clinic where she discovered a problem. The problem was it's really hard to get people to do things that are good for them. Which led Margo to ask the question she's been investigating ever since:

How do you get people to care?

She took this question to Columbia for grad school, but they weren't helpful because they had the same problem. They didn't know how to get people to care. In fact, they made it purposefully difficult to get AWESOME LIFE CHANGING information, by locking it inside of books no one would ever read.

Margo was not ok with this.

Determined to solve this problem and save the world, she set out to learn how you turn information no one cares about into something people care about.

That’s when she accidentally ended up in marketing.

Turns out marketing is a convenient tool for getting people to care. It helps you translate boring information into something people are DYING TO KNOW MORE ABOUT. But because researchers don't talk to marketers, she had no idea any of these tools existed.

So, Margo snagged herself a fancy corporate job in marketing, where she did strategery for brands like Starbucks, Evolution Fresh, and Seattle's Best. It was sexy, but like a solid 5 on the "Are We Effectively Changing Behavior?" scale.

Low scores aren't Margo's thing, so she decided it was time to get schooled in behavior change.

She spent nights and weekends learning everything she could about persuasion, influence, direct response, copywriting, branding, digital marketing, market research, strategic planning, and other buzzwords.

She learned so much she said, “Bye Felicia” to her corporate career and set back out to finish her mission of getting people to care.

Her LinkedIn calls this part “Argotics, LLC.,” which is the consultancy she started that failed in getting people to care. It did succeed in making her money and making her meshuga. Deflated and confused, she started writing about what she witnessed in the trenches on a website called That Seems Important.

After a few articles went viral, she started to amass a spectacular following of solopreneurs, content creators, and other incredible humans looking to change the world and do work that matters. She now teaches them how to get people to care.

Today, she's co-host of the internet talk show "Hillary and Margo Yell at Websites" (#HAMYAW), a regular contributor to Inc, and founder of the most popular internet newsletter you've never heard of.

Margo Aaron is a proud graduate of Emory University (BA), Columbia University (MA), and altMBA where she won the prestigious Walker Award.

Margo Aaron Videos

  • Preview - RHP #072. Margo Aaron, Marketer, Entrepreneur, Writer ...
    Margo was born and raised in Houston, Texas. She is what is known as a third- generation Holocaust survivor. She is named after her ...
  • 3 No-BS Principles for Unforgettable Marketing with Margo Aaron ...
    Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: ...

FAQs on booking Margo Aaron

  • How do I book Margo Aaron to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Margo Aaron for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Margo Aaron, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Margo Aaron or any other speaker of your choice.
  • What are the speaker fees for Margo Aaron

    Speaking fees for Margo Aaron, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Margo Aaron are for live events and for virtual events. For the most current speaking fee to hire Margo Aaron, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Margo Aaron speak about?

    Margo Aaron is a keynote speaker and industry expert whose speaking topics include Authors, Business, Consulting, Entertainment, Entrepreneurism, Sales, Marketing and Branding, Social Media.
  • Where does Margo Aaron travel from?

    Margo Aaron generally travels from Jersey City, NJ, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Margo Aaron’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Margo Aaron for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Margo Aaron for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Margo Aaron or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Margo Aaron is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Margo Aaron for your event is available upon request. Margo Aaron generally travels from Jersey City, NJ, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Cynthia Johnson, Jennifer Wong, Leela Srinivasan, Jaclyn Johnson and Tamsen Webster. Contact All American Speakers for ratings, reviews, videos and information on scheduling Margo Aaron for an upcoming live or virtual event.

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